Danimals

From the Audiovisual Identity Database, the motion graphics museum

1st Bumper (2000-December 23, 2017)


Visuals: On a clear sunny day, a lowercase letter 'l" slowly begins popping out of the ground, followed by the other letters in the word "Danimals". The 'a' gets stuck for a second, but the "D" helps it pop out, and the two "hug" each other. As the letters finish coming out, a ray of sunshine wipes across the letters, turning them all yellow. As this happens, a cloud passes over the letters before also being affected by the sunshine, turning it into the Dannon logo. During this shot, the company's URL fades in below.

Variant: On Clifford's Puppy Days, the then-mascots of Danimals- a polar bear, a monkey and an alligator with black sunglasses- pop out from behind the logo.

Technique: 2-D animation and CGI.

Audio: Calm xylophone/piano music with a female voiceover saying "Zoboomafoo/Teletubbies/Clifford is made possible in part by the makers of Danimals Yogurt, proud to help kick-start your child's growth and development for life."

Availability: Seen on broadcasts of Zoboomafoo, Teletubbies, Clifford the Big Red Dog and Clifford's Puppy Days, the former of which was last rerun on February 1, 2009, with reruns continuing on select local stations until December 23, 2017.

2nd Bumper (2005-March 31, 2006)


Visuals: On a blue sky with moving clouds, a pair of clippers trims off a small branch on a hedge. The clippers are being held by an old man, who looks through a hole in the hedge and smiles. Suddenly, a flower blooms on one of the branches, causing hundreds of other flowers to bloom across the hedge and completely cover it as the old man backs away. As this happens, the camera zooms out, revealing the hedge to be in the shape of the Danimals logo. The scene then fades to a 2-D environment, where the Danimals logo is in yellow with the Dannon logo above it, and the URL below. The animals from the Clifford variant of the previous logo show up again with the same animation.

Technique: Claymation, with 2-D animation at the end.

Audio: Music that sounds similar to the previous bumper, with a small "ding" accompanying the branch being trimmed, and chimes as the flowers bloom. A female voiceover says "Clifford is made possible in part by the makers of Danimals Yogurt, proud to help your child's growth and development flourish."

Availability: Seen on broadcasts of Clifford the Big Red Dog and its spin-off Clifford's Puppy Days from the era.

3rd Bumper (May 15, 2006-May 25, 2007)


Visuals: On a stage, a boy with glasses and brown hair spells the word "Danimals" as the letters appear on a board behind him. When he finishes, he says "Danimals", and an audience full of kids cheers while the boy smiles. The Danimals logo is then seen on the stage, with the animal mascots below.

Technique: CGI.

Audio: Intense music along with the boy's dialogue, as well as kids cheering sound effect and a female voiceover stating "Arthur is made possible in part by the makers of Danimals Yogurt, proud to help foster the growth and development of kids everywhere."

Availability: Seen on broadcasts of Arthur from the era.

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