DNEG Animation

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 05:08, 14 April 2022 by Hb1290 (talk | contribs) (added Category:British logos using HotCat)


Background

DNEG Animation is the animated film subsidiary of the visual effects studio DNEG. It was founded in 2014, but didn't release its first production, Ron's Gone Wrong, until 2021. Upcoming films from the studio include Under The Boardwalk with Paramount Animation, Garfield with Alcon Entertainment, and the revival of the cancelled Blue Sky Studios film Nimona with Netflix and Annapurna Pictures.

(2018-)

Logo: On a white background, we see the black letters "DNEG" sit on the floor, the floor showing their reflections and shadows and the "E" and "G" unaligned. A soldier of the Queen's Guard marches over to the letters with a serious look on his face. He is holding a giant pencil instead of a gun. He stands facing the audience with his pencil upright for a second, before he notices the unaligned letters. He uses his pencil as a ladder to climb up the "E", and jumps from there onto the "G", rolling it into place as the "E" falls the correct way, the soldier himself falls, and the pencil falls behind the "E".

Trivia: The Queen's Guard soldier seems to be the mascot of the studio. In addition to the actual logo, he is also seen in this short, where he is joined by a robot guard, and another, where he is wearing a mask and leaves his post so that a healthcare worker can stand in his place.

Music/Sounds: The Queen's Guard soldier's footsteps and grunts.

Availability: So far mostly unused. It was uploaded to DNEG's Vimeo in 2018. Don't expect to see this on Ron's Gone Wrong. It is very possible that it may appear on future films like Nimona, so be sure to keep an eye out.

Editor's Note: None.

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