Clever Mark Limited

From the Audiovisual Identity Database, the motion graphics museum


Background

Clever Mark Limited (新星影業有限公司) is a film production company, based in Hong Kong.

Logo (October 27, 1989)


Visuals: On a dodger blue background, a shining, outlined "CM" monogram on the left wipes in, then flashes, turning gold (or silver, depending on film deterioration) with the right leg of the M being a filmstrip. The company name, both in English and traditional Chinese, slides from the monogram into the right. The "CM" shines.

Technique: A combination of backlit and cel animation.

Audio: A 5-chord orchestral fanfare, that starts with a violin arpeggio that repeats till the last chord.

Availability: Only seen on Gift for Heaven.

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