Cinex

Background

Cinex (Circuito Nacional de Exhibidores) is a Venezuelan cinema chain formed in 1998 under the alliance of three companies, Circuito Radonski, Venefilms and Grupo Blanco. Currently, the chain operates in 13 cities in the territory with more than 20 complexes.

1st Trailer (2006-2009)

Visuals: The trailer begins with a blue segmented wall carved in different curved lines with lights moving in-between the gaps. The ticket design of Cinex, complete with the logo (a yellow 3D star with a blue streak and the gray script "cinex" next to it) then appears moving in from below to the center and rotates, as a white glow appears behind it and the halves of the ticket divide. The camera then zooms on the star of the Cinex logo as it glows briefly, and the screen changes to a nebula environment that changes from yellow to blue, and the same 3D star appears spinning as the camera zooms to it and begins travelling in a yellow tunnel in the shape of stars. After the tunnel ends, the same wall appears with the colors changed to blue and yellow. A white landline phone is shown at the left of the screen, and the phone removes from the charging base and rotates to view. At the top-right side of the screen, the white letters "200-CINE" and "(2463)" slide in. Transparent copies of this text alongside a dotted line streak appear at the top and a computer arrow cursor appears moving around towards the center. Everything minus the cursor then moves out as the URL "WWW.CINEX.COM.VE" appears zooming in at the center, while transparent outlines of a star zoom in on the background. The cursor then changes to an index finger pointing down as the camera moves down to a rapidly moving vortex, in brighter blue and yellow colors. The camera then enters into a room made up of blue walls with white stars and other star cutouts with glowing white stars on them, with a yellow floor underneath. A film camera is shown starting to function and a yellow beam comes out of it, and the camera turns to the cinema room as it shows a screen featuring the same nebula environment from before with the still logo of Cinex at the center. The camera then turns to the seats of the theater room. One of the spotlights then turns on, as two of the seats begin to recline. The camera then turns upwards and begins traveling to the same vortex. It enters to another room made up of black/blue checkered walls with red glowing stars and a blue/yellow spinning platform at the surface. The popcorn box design of the chain then appears spinning on top of the platform, featuring a blue background with a filmstrip and popcorn, and the logos of the chain and Pepsi at the top and bottom respectively. Popcorn then begins to fall inside the box while the drinking cup design appears next to the popcorn, being filled with Pepsi with a straw spinning. The screen then moves behind the environment and enters a different blue light vortex, which changes to a blue crystal environment. The Pepsi logo bursts out of the crystals and begins spinning with a white glow briefly shown behind it. The camera then moves behind and travels into the same blue vortex, and then towards a black background with a blue glowing ribbon moving rapidly and moving to the left where the glowing outline of the star of the logo is shown. The environment then brightens up, revealing the same carved blue wall from the beginning with the star fully revealed and the "cinex" script wiping in by a light next to the logo. A slight glow can be seen behind the formed logo. The logo then zooms out, revealing to be a video playing on a QuickTime-style player inside a cluttered desktop environment. A computer cursor then closes down the video player window, clicks on the volume popup turning it down, and unclutters the desktop with all the icons being moved to the recycle bin. The taskbar then disappears sliding out, revealing the wallpaper of the desktop, being a shot of the theater room environment from before with the Cinex logo at the bottom-left of the screen. The screen then fades out.

Technique: CGI by Chiguire Animation.

Audio: A synth choir pad at the beginning, with the first lines of the announcer being "Tu entrada al mundo del entretenimiento!". The music changes to a breakbeat-rock theme, and telephone input tones are heard with a faint voice saying "200-CINE". When the telephone changes to the URL, a click is heard and the announcer says "Compra por telefono e internet!. When the camera is shown, the announcer says "Las mejores peliculas y promociones!". When the theater seats are revealed, the music changes to an ambient chord and the announcer says "Las salas mas modernas!". Once the camera travels to the vortex to the platform room, a whoosh is heard and the music resumes. When the food appears, the announcer says "Calamelerias con lo que mas te gusta! Estas en el mundo de Cinex!". During the Pepsi logo sequence, crystal sounds are briefly heard, followed by a "boom" sound, and the announcer's lines "Y Pepsi te acompaña para que vivas esta pelicula como solo lo puedes hacerlo en Cinex!". During the logo formation, a whoosh is heard while the music resumes, and the announcer says "La mejor en entretenimiento!". When the desktop environment is revealed, a soft synth chord pad is heard, and the announcer says "Apaga tu celular, y bota la basura al terminar la funcion para que sigas disfrutando el mejor cine!."

2nd Trailer (2009-2016)

Visuals: The trailer begins with a gray-blue background with the Cinex logo at the center, now with the star design above the script. Star sparkles appear moving out from the logo and a shooting star appears as the logo turns into a sketchy design and morphs into the Pepsi logo in the same fashion, before another shooting star appears and the Pepsi logo turns into its usual 3D design. The screen then cuts to various movie-like scenes, the first one being a couple kissing romantically on a hilly field during a rainstorm, a couple sitting in a rooftop restaurant and the man soon committing a mistake, a man held up captive by another man in a backroom with a drawing board on the wall, a dark room with a dinosaur-like monster silhouette being shown and soon revealed to be a cat walking, and two school students meeting up on a hallway. The sequence then cuts to the confectionery room starting with the logo on a wall and the camera panning down to a person working inside, and then to a guy in line ordering something, followed by another shot of the confectionery room with the camera then panning up and rotating to the logo illuminated by moving spotlights, and finally a shot of the worker bringing up a full popcorn box and a Pepsi drink cup. The sequence then cuts to people sitting in a theater room, with a man utilizing a bright cellphone and a man shushing at the camera. A shot of someone throwing trash on a trash can is then shown. The Pepsi logo from the beginning is shown at the end of the trailer, which then morphs in the same fashion to the Cinex logo in reverse, while the RIF code appears at the top-right of the screen in vertical formatting.

Variant: When the Pepsi logo change was introduced in Venezuela during 2010, a new version of the trailer was created to reflect this change.

Technique: CGI by Studio Sonica.

Audio: A majestic orchestral theme at the beginning with the sound of twinkles and a brief synth effect during the logo change. The lines of the announcer (David Rondón) during the first half are: "Nos encanta el cine!" During the scene sequences, the announcer says "Por eso, sabemos durante el beso final siempre llueve.", accompanied by the sound of rain falling. During the rooftop restaurant sequence, the announcer says "Los nervios traicionan el protagonista en la primera cita.", accompanied by jazzy rock music and the sounds of the action. During the kidnapping sequence, the announcer says "El malo cuenta su plan en nuevo.", accompannied by more rain sounds and grunting. During the cat sequence, an eerie synth atmosphere is heard followed by a meow of the cat, with the announcer saying "Los gatos siempre nos asustan." During the school hallway sequence, cheery music is heard while the announcer says "Y el popular se enamorara de la timida!" During the confectionery room sequence, an upbeat rock tune starts playing, and the announcer says "Aunque sabemos esto, siempre hay algo que nos hace regresar. Esa es la magia del cine. Y en Cinex, estamos donde tu vas para que la disfrutes. Y la experiencia es mejor si acompañas esta pelicula con tu combo de cotufas y una Pepsi bien fria!". At the end of the trailer, the announcer's lines are "Recuerda apagar el celular, hacer silencio, y poner la basura en su lugar. Que empiece la diversion con Pepsi y Cinex!"

3rd Trailer (2016-)

Visuals: On a black background, multiple shapes of different colors begin forming and move to the left as the Cinex logo is revealed and the pink text "TU DES ONEX" slides in next to it, with a white aux-jack wire forming a "C" in "TU DESCONEX". The rest of the trailer is a lyric video of the jingle of the theater chain with different items representing diverse letters, with "ACTIVANDO EMOCIÓN" having an on-off slider on the first O of "EMOCION", the Pepsi logo revealed in the "CON TU PEPSI LA ACCIÓN", a power jack shape on the first O of "DESCONECTA" with a guitar fretboard at the bottom of the screen, a trash can at the bottom of "VACILA", a blue power plug in the shape of a D having "TE" followed by "ESCO" with the O representing a green power sign "NECTAS", another yellow aux jack behind "DESPEGAR", piano notes representing the first "E" in "YA CASI EMPIEZA", a drumset representing the O in "UN MUNDO", a bobbing head with 3D glasses repesenting the O of the "NO" in "DONDE NO HAY PREOCUPACIÓN" with two cellphone signal and battery lines dropping out at the left, a magician hat with a bunny partically coming out representing the last A in "MAGIA" in "LA MAGIA SE HACE", "TIEMPO" in the shape of a clock in "EN ESTE TIEMPO", a skull representing the O of "POR" in "POR ESTE BREAK", a volume known being turned down on the O of "SILENCIO" in "GUARDAS SILENCIO" with a bar visualizer at the bottom, a large stylized "B" border in "ES BRUTAL", "SIEM" cut-out by a bar in "Y SIEMPRE QUIERES", and "REGRESAR" in the style of a 3x3 grid with the first column of letters inside a green bar. The lyrics from the beginning then repeat, and the animation turns into a different planet zooming sequence, with a rocket crashing with one of these planets near the end, and the same logo, with "TU DESCONEX" below, zooms in at the end. At the bottom right of the screen, the song info with the title, singer and author of the song is shown.

Technique: Computer animation.

Audio: The jingle of the company, "Desconecta y Vacila", composed by Alvaro Paiva Bimbo, with four different arrangements existing with this trailer performed by different Venezuelan musicians including Horacio Blanco/Movida Acústica Urbana, Asier Cazalis, Guaco, and Victor Muñoz.