China Radio and Television Publishing

From the Audiovisual Identity Database, the motion graphics museum


Logo (Mid 1980s-2014)

Visuals: Over a teal-turquoise-light yellow gradient background with an olive green surface at the bottom of the screen, an expanding pattern of light-colored, curved lines that overlap with each other is shown coming out from the horizon. Above the surface, the cadet blue, shiny-looking text "CRTVP" flips in standing on it. The text stays still for a few seconds, before it shrinks towards the bottom and turns near-black. A white, warping arc of the Chinese characters "中国广播电视出版社" appears from the emerging point of the expanding pattern and places itself above the "CRTVP" text. All the elements remain that way for the rest of the logo's duration.

Technique: Cel animation.

Audio: A high-pitched synth and bell theme.

Availability: Unknown. [Examples?]

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