Channel 7

Background

Channel 7 HD (officially ช่อง 7 เอชดี in Thailand) is a famous Thai television station formed in November 27, 1967. The station is owned by Bangkok Broadcasting & Television. It was previously owned alongside Royal Thai Army from 1967 until 2018.

Contents

1st Logo (1976-1981)	2nd Logo (1980-1984)	3rd Logo (1984-1988)	4th Logo (1988-1989)	4th Logo (1989-1997)	5th Logo (1997-2005)


6th Logo (1990)	7th Logo (1990-1993)	8th Logo (1993-1994)	9th Logo (1994-1995)	10th Logo (1995-1997)	11th Logo (1997-2001)

1st Logo (1976-1981)

Logo: The slowed-down Cascom Neon Lights template plays in reverse. After the footage stops, the Channel 7 logo (consisting of three conjoined colored circles, red, blue and green, cut to form a single circle with three white conjoined ovals from said circles overlapping with 7 in the center) fades inside of the light lenses one by one in a counter-clockwise direction, starting at the top right light. The lights start to glow as the final logo fades into the bottom-right lens.

Technique: Scanimation.

Music/Sounds: A catchy flute and synth tune featuring a choir singing "ช่อง 7 สีทีวีเพื่อคุณ" (Channel 7, TV color for you), ending with the three-note square wave glissando.

Availability: Extinct.

2nd Logo (1980-1984)

Logo: On a zooming starfield, a glowing neon projection of a man sitting in a chair moves to the left, rotating as it does so. A blue light is also seen moving in and it's large beams start facing and forcing into the camera, as the screen gets bright. It all disappears and the Channel 7 logo fades in, as more stars appear behind.

Technique: Scanimation.

Music/Sounds: Same as before.

Availability: Extinct.

3rd Logo (1984-1988)

Logo: Against a black background with a blue grid floor, a yellow neon circle zooms in, with two satellite dishes sliding from either side of the screen, facing said circle. Once they all stop moving, the satellites emit radio waves towards the circle. A shine is seen wiping across the circle in a clockwise motion. Aftr a second, the waves and circle flash and the company logo appears inside of the circle, with said circle turning magenta. The waves flash a couple more times after that.

Technique: Scanimation.

Music/Sounds: Same as before.

Availability: Extinct.

4th Logo (1988-1989)

Logo: The company logo is shown against a black background, this time with a thicker ring surrounding it. The ring is a gradient of blue, pink, orange, yellow and lime. Several light beams are seen blinking across the circle.

Technique: Scanimation.

Music/Sounds: A shortened version of the previous logo's jingles.

Availability: Extinct.

5th Logo (1989-1997)

Logo: On a space background, a satellite spins from the top left corner of the screen towards the bottom right. The satellite then turns towards the left, facing the right side as a rainbow tunnel beams out of it. The satellite turns, thus making the tunnel face the camera. The screen briefly flashes white before we are transported to a blue-gray tunnel with a bend towards the right. The company logo, this time with the three circles being complete, flies towards the center from the right, leaving a trail behind it.

Variant: An early variant of the logo exists. There, the satellite zooms out from the left side of the screen and towards the center before turning to face the left side. As it shoots out the rainbow tunnel, the company logo flies from the dish, briefly stopping before zooming to the center, all while leaving a train behind.

Technique: 80s CGI graphics.

Music/Sounds: Same as the 1st logo.

Availability: Extinct.

6th Logo (1990)

Logo: A golden beam of light is seen in the center of the screen. Several rectangles with either solid or dotted lines zoom in from the light, alongside the logo, which is once again, flat and at the bottom. The logo moves upwards and faces the screen as the squares continue to zoom in.

Technique: Computer animation

Music/Sounds: Same as before.

Availability: Extinct.

7th Logo (1990-1993)

Logo: A portion of a Cascom SIP 3 template plays. Once the footage stops playing, the three RGB circles fly from the top side and bottom corners, "colliding" with each other. Once they join together, the center of the circle flashes and the number 7 appears in the center.

Technique: CGI.

Music/Sounds: Same as before.

Availability: Extinct.

8th Logo (1993-1994)

Logo: A time-lapse video of a mostly cloudy sky with a glass floor is seen. The logo appears just above the floor, moving to the left and right whilst leaving a trail behind, once again facing upwards. Once it gets close to the screen, it turns upwards and moves to the center.

Technique: Live action and chyron animaiton.

Music/Sounds: Same as before.

Availability: Extinct.

9th Logo (1994-1995)

Logo: Against a sky background, we see a rainbow drawing itself in and folding over. The logo flies from the center and "bounces" down as it does so.

Technique: CGI.

Music/Sounds: Same as before.

Availability: Extinct.

10th Logo (1995-1997)

Logo: Set against a rainbow tunnel, several white specks are seen zooming in, alongside the company logo, which appears to be facing upward. The logo rises and faces the screen, then spins towards the right three times.

Technique: 2D CGI.

Music/Sounds: Same as before.

Availability: Extinct.

11th Logo (1997-2001)

Logo: Against an orange background with a spinning globe zooming in, the company logo slowly zooms out and turns upright. At the start, it is seen leaving a green and blue trail behind. After the logo places itself, a lens flare appears on top of the logo.

Technique: CGI animation.

Music/Sounds: Same as before.

Availability: Extinct.