Chang Hong Channel Film & Video Co.

From the Audiovisual Identity Database, the motion graphics museum


Background

Chang Hong Channel Film & Video Company was established in Taipei, Taiwan in 1991. The company has produced films for Taiwan and Hong Kong.

1st Logo (1993)

Visuals: Just the company name in handwritten Chinese ("長宏影視股份有限公司") and in red, with its translation reading "CHANG HONG CHANNEL FILM & VIDEO COMPANY" below, also in red, all on a black background.

Technique: A still image.

Audio: None.

Availability: Seen on early films such as Butterfly Sword.

2nd Logo (1993-1994)


Visuals: Over a black background is the text "Chang Hong Film & Video Co. (HK)" in a Times font. From the left side of the screen is a bright green "TC" in a lined font. Below the text are the two Chinese characters, and its translation, "Presents". All the text are in red.

Technique: A still image.

Audio: None.

Availability: Seen on Hunting List.

3rd Logo (July 21, 1994)

Visuals: On a black background, the red Chinese text "長宏影視股份有限公司" (in the same style as the first logo) appears letter-by-letter.

Technique: 2D animation.

Audio: None.

Availability: Seen on Shaolin Popey.

4th Logo (1994-mid/late 1990s)


Visuals: On a space background with a blue gaseous planet on the extreme right, a filmstrip road draws in with blue fire towards the horizon. A blue comet-like thing then zooms out to us in trails, and then the filmstrip moves forward. The stars and the filmstrip moving get more intense, as the comet-like thing reveals to be a blocky "C", panning to the center of the screen. Once it's panned, a platinum H, all of the sudden appears zooming in at us. Two letters sharply connect, causing four characters, which are actually the company's name, to appear with electricity briefly crackling while stars and the filmstrip still moving rapidly. It zooms out to us a little to make place for the text "CHANG HONG CHANNEL FILM & VIDEO CO." on white.

Technique: CGI.

Audio: A loud muffled whirring sound, followed by a mish-mash of a loud zap, a climatic wind sound and a roar of a jet engine, and to finish it, a bombastic 5-note fanfare (which resembles the Long Shong 2nd Logo), with the last note being held with an loud explosion in the beginning and a muffled explosion at the end of it.

Availability: Its first known appearance is on Grandpa's Love.


5th Logo (1995-unknown retirement year)


Visuals: On a blue space background, multiple stars fly into the horizon. A silver filmstrip scrolls in below whereas a silver stylized filmstrip/horse symbol made up of four parts appear from the top. As they both stop, with the latter halting first before the former, they lose depth and flash and form a flat, colorized version of the symbol (the top right and left shapes are red and black) and the company name in Chinese and English.

Technique: CGI.

Audio: It starts with a series of synthesized zap sounds followed by the same audio from the previous logo, but the animation is not in sync with the audio.

Availability: Seen on Super Mischieves.

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