Campfire

From the Audiovisual Identity Database, the motion graphics museum


Background

Campfire is the production company of founder and CEO Ross M. Dinerstein, best known for its work with Netflix, success at film festivals, and ability to span multiple genres and mediums. It has become an industry leader in the production of premium non-fiction films and series.

1st Logo (January 26, 2015-October 24, 2019)


Visuals: On a black background, an white arrow is seen coming from the right quickly as it gets hit onto the screen. Then, a drawing of a simple fire wipes in, along with the text "CAMPFIRE" appearing next to it and spaced out. As that happens, some faint orange particles appear behind it. They disappear after the logo has fully completed.

Variants:

  • Sometimes, the particles are not seen.
  • A still print version exists, sometimes without the arrow below.

Technique: 2D computer animation.

Audio: The sound of the arrow being shot, followed by the sound of a fire being lit when the fire and text appear. Sometimes, it's silent or has theme from any given soundtrack.

Availability: Seen on content produced by this company such as The Nightmare, Bodyslam: Revenge of the Banana!, The Diabolical (only on the promotional material; the next logo appears on-screen), Silicon Cowboys, The Book of Love, Youth in Oregon, Rebirth, Clinical, 1922, 6 Balloons, Higher Power, The Package, The Innocent Man, the first season of Special and made its last appearance on Rattlesnake.

2nd Logo (March 16, 2015)

Visuals: On a black background, there is a white thick rectangle border with the text "CAMPFIRE" inside. It shares the screen alongside other logos in the credits.

Technique: A still, digital graphic.

Audio: The end theme of the film.

Availability: Seen on The Diabolical.

3rd Logo (March 6, 2020-)


Visuals: It's a more realistic and updated version of the first logo. The arrow is now in 3D and is seen burning at first, as the camera follows it while particles are seen in the background. The fire is now realistic with sparks briefly coming out as the camera backs away while the arrow comes to a stop as it dies down. The company name is now written in a burnt, metallic orange color, without the simple fire this time as the particles die down, completing the animation.

Technique: 2D computer animation.

Audio: Same as the first logo, albeit more powerful.

Availability: First seen on The Most Dangerous Animal of All, and later appeared on A Glitch in the Matrix, Hysterical, WeWork, The Way Down: God, Greed and the Cult of Gwen Shamblin, Voir, and the second and final season of Special.
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