CIC Video (Home Video Bumpers)

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 02:49, 27 November 2023 by Camenati (talk | contribs) (Text replacement - "We see" to "There is")


United Kingdom

1st Bumper (1992-1997)

Visuals:

  • Future Video Releases: There is a PAL VCR. A spotlight shines on it, and we zoom right through it, revealing several blue crossfading shots of the inner mechanics of the VCR. After a few seconds, the shiny chrome text "FUTURE VIDEO RELEASES" flies out from behind a spool and settles in the middle. The background fades to blue.
  • Cinema Releases: On a blue gradient cinematic background, we see an audience at the bottom with blue curtains at the front of the audience and a spotlight at the left side of the screen projecting a blue screen on the curtains, then the light on the audience dims as the words "CINEMA RELEASES" appear on the screen and the curtains draw back as the audience becomes silhouettes.

Variant: On Australian releases, the text reads "FUTURE CINEMA RELEASES".

Technique: 2D computer animation.

Audio:

  • A tribal drum tune and a single long synth note, ending with a "BOOM".
  • A much calmer version of the 1991 CIC Video logo music.

Availability:

  • Used only on rental CIC Video tapes from late 1991-early 1997 available in the UK and Australia, such as Child's Play 3 and Drop Zone.
  • Seen on many CIC Video releases from 1991 to 1997.

2nd Bumper (1996-1999)

Visuals: On a dark blue background with aqua crescent-like C's, we see a teal CIC logo flying through them. Then, one of the following bumper texts appears behind an aperture-like center. The CIC logo then goes through the bumper text and lands on the face of the aperture, and then the camera zooms up to it before it flashes into a trailer.

Bumpers:

  • Available to Buy
  • Rental Releases
  • Coming Soon
  • Cinema Releases
  • Feature Presentation
  • Behind the Scenes

Variants:

  • The "Available to Buy" and "Rental Releases" bumpers have the appropriate text in white 3D letters.
  • The "Coming Soon" bumper has the text in gold.
  • The "Cinema Releases" bumper is exactly the same as the "Coming Soon" variant, but the text is in plain white letters.
  • The "Feature Presentation" bumper has the text in light blue letters, and appear on the aperture instead of the CIC logo. with an aperture-like center appears. Also, the CIC logo bumps into the C's a few times, causing a shower of sparks to appear. The aperture center opens, then the CIC logo then goes into the aperture, which closes and then, the camera zooms into the aperture, and after that, it flashes to black.
  • Sometimes, in between trailers, we see the aperture with the CIC logo closing, then re-opening. Only two whooshes are heard in this version.
  • The "Behind the Scenes" bumper is just the text flipping in on the same background as the 1996-2001 CIC Video warning.
  • DreamWorks releases just use a version where it shows the camera going through the C's, then "NOW AVAILABLE ON VIDEOCASSETTE" or "DREAMWORKS FEATURE PRESENTATION" flies in, before zooming close into the camera. Both bumpers use the audio from the "Available to Buy" bumper.
  • Most UK VHS releases have either "Feature Presentation" bumper have it flash into a BBFC film classification symbol (depending on what the feature is rated) on the same background as the 1996-2001 CIC Video warning.

Technique: CGI effects.

Audio: A quick electronica tune with a metallic "clang" sound, and then, a whoosh sound.

Audio Variant: The "Coming Soon" and "Cinema Releases" bumpers have a choir as the words appear.

Availability: Seen on CIC Video releases during the era.

Germany

Bumper (1991?-1998?)

Visuals: On the same background as the warning screen used at the time, a vertical yellow strip with a CIC Video logo pattern and the word "DEMNÄCHST" cut out on it scrolls up, as another strip with the same design, but purple, horizontal, and with the word "VIDEO" cut out on it, slides in, settling in the center. The screen then flashes, making the word "auf" in a cursive font appear above "VIDEO", which becomes pale blue.

Variant: Another variant exists where the vertical strip is dodger blue and reads "AUCH", and the word "VIDEO" is filled in with white.

Technique: 2D computer animation.

Audio: An upbeat synth techno theme.

Availability: Found on German VHS releases at the time, such as The Indian in the Cupboard.

Spain

Bumper (1990's)

Visuals: On a navy blue background, we see the words "PROXIMOS LANZAMIENTOS EN VIDEO" or "YA A LA VENTA".

Technique: None.

Audio: None.

Availability: Seen on Spanish tapes of the time. [Examples?]

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