Argentina Sono Film S.A.C.I.

Background

Argentina Sono Film S.A.C.I. is a film company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.

Contents

1st Logo (1935)	2nd Logo (1930s-1970s?)	3rd Logo (1970s-2015)	4th Logo (2016-2018)

1st Logo (1935)

Logo: We see some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

Technique: Stop-motion.

Music/Sounds: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end.

Availability: Seen only on El Alma del Bandoneón.

2nd Logo (1930s-1970s?)

Logo: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

Technique: 2D animation.

Music/Sounds: A bombastic, majestic fanfare somewhat based off the 1st logo's fanfare at the beginning.

Availability: Uncommon in Argentina. Seen on their releases from the 1940s-1970s. First seen on silent movies, but its sound has first appeared in El haragán de la familia.

3rd Logo (1970s-2015)

Logo: On a space background, we zoom through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in a serif version of the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.I" appears below. The logo shines.

Technique: Early 2D animation.

Music/Sounds: Same as before.

Music/Sounds Variant: Starting in 2006, the fanfare is reorchestrated.

Availability: Common. It was seen on multiple movies from the company starting in the 1970s, until Locos Sueltos en el Zoo in 2015.

Legacy: A very popular logo in Argentina owning to its longevity.

4th Logo (2016-)

Logo: A similar concept to before. We zoom through clouds, and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, only without the "S.A.C.I." banner, which flips up.

Technique: Advanced CGI.

Music/Sounds: A synthesized reorchestration of the second logo's fanfare.

Availability: Current. It can be seen on the DVD release of Inseparables, and in Bañeros 5: Lentos y Recargados.

Legacy: To many that have seen it, this can be classified as the best logo from the company. At least, it is perceived this way by the English-speaking logo community: YouTube comments on uploads of the logo from people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 40 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, many comparing it to a cheap MIDI.