Argentina Sono Film S.A.C.I.

Background

Argentina Sono Film S.A.C.I. is an entertainment company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.

1st Logo (1935)

Nicknames: "The Belgrano Drain", "The Drowning Letters of Doom"

Logo: We see some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

FX/SFX: All done in stop-motion.

Music/Sounds: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end.

Availability: Seen only on El Alma del Bandoneón.

Editor's Note: The first half of the logo, while messy and possibly unnerving to some, has very impressive animation for the 30's.

2nd Logo (1930s-1970s?)

Logo: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

FX/SFX: 2D animation.

Music/Sounds: A bombastic, majestic fanfare somewhat based off the 1st logo's fanfare at the beginning.

Availability: Uncommon in Argentina. Seen on their releases from the 1940s-1970s. First seen on silent movies, but it's sound has first appeared in El haragán de la familia.

Editor's Note: None.

3rd Logo (1970s-2015)

Logo: On a space background, we zoom through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.L" appears below. The logo shines.

FX/SFX: Early 2D animation for the '70s.

Music/Sounds: Same as before.

Availability: Common, it was seen in multiple movies of the company until Locos Sueltos en el Zoo.

Editor's Note: A very popular logo in Argentina, while general English-speaking logo community reception is that it looks very outdated for its time frame and the next logo is a vast improvement.

4th Logo (2016-2018)

Logo: A similar concept to before. We zoom through clouds, and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, which flips up.

FX/SFX: Advanced CGI, far better than the previous logos.

Music/Sounds: A synthesized remake of the old fanfare.

Availability: It can be seen on a DVD version of Inseparables, and in "Bañeros 5: Lentos y Recargados"

Editor's Note: To many that have seen it, this can be classified as the best logo from the company. At least, it is perceived this way by the English-speaking logo community: YouTube comments on uploads of the logo from people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 40 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, many comparing it to a cheap MIDI.