Argentina Sono Film S.A.C.I.

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 01:19, 30 August 2022 by imported>Ecru (→‎3rd Logo (1970s-1980s))


Background

Argentina Sono Film S.A.C.I. is an entertainment company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.

1st Logo (1935)

Nicknames: "The Belgrano Drain", "The Drowning Letters of Doom"

Logo: We see some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

FX/SFX: Reversed live-action footage.

Music/Sounds: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end.

Availability: Seen only on El Alma del Bandoneón.

Editor's Note: The first half of the logo, while looks messy, has very impressive animation for the 30's.

2nd Logo (1940s-1970s?)

Logo: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

FX/SFX: 2D Animation.

Music/Sounds: A bombastic, majestic fanfare somewhat based off the 1st logo's fanfare at the beginning.

Availability: Uncommon in Argentina. Seen on their releases from the 1940s-1970s. First seen on silent movies, but it's sound has first appeared in El haragán de la familia.

Editor's Note: None.

3rd Logo (1970s-2015)

Logo: On a space background, we zoom through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.L" appears below. The logo shines.

FX/SFX: Early 2D animation for the '70s.

Music/Sounds: Same as before.

Availability: Common, he was seen in multiple movies of the company until "Locos Sueltos en el Zoo".

Editor's Note: None.

4th Logo (2016-2018)

Logo: A similar concept to before. We zoom through clouds, and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, which flips up.

FX/SFX: Advanced CGI.

Music/Sounds: A synthesized remake of the old fanfare.

Availability: It can be seen on a DVD version of Inseparables, and in "Bañeros 5: Lentos y Recargados"

Editor's Note: To many that have seen it, this can be classified as the best logo from the company.

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