Apple Original

From the Audiovisual Identity Database, the motion graphics museum

Logo (November 1, 2019-)


Visuals: Just the text "An Apple Original" fading in and out on a black background.

Variants:

  • A white background version exists on shows such as Doug Unplugs.
  • On Ted Lasso, the text is slightly larger.
  • On Central Park starting with Season 2, the text is in said show's font.
    • On the Season 3 episode "Money Candy", this variant has the background in lime and the text in black.

Technique: A still, digital graphic.

Audio: Usually none. Sometimes, a snipplet from the show's beginning theme may be heard.

Availability: Seen on all Apple TV+ originals, after the Apple TV+ logo.

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