Audiovisual Identity Database:The AVID Channel
From the Audiovisual Identity Database, the motion graphics museum
 | This draft has been submitted for review. If a week has passed and this draft is still not reviewed, please notify site staff. |
 | It is possible that this company may introduce a new on-screen logo. Details: The launch of the AVID Web font has led to new versions of the first and second intros being made. Despite the new version of the second intro, the new version of the first intro will be the main one in use. Please do not add ending dates to existing logos or attempt to add a new description until a new logo has debuted. Any premature changes should be reverted immediately. |
Background
The AVID Channel is the official YouTube channel of this wiki, the Audiovisual Identity Database. The channel was launched during the rebrand in 2022, taking over the former spoof channel called the Logo Documentation Authority (LDA). During development, many names were considered for the channel, including AVID Alive and AVID Video Network.
1st Logo (October 4, 2022-June 28, 2023)
Visuals: On a white background, multiple red lines, in sync with the tune, appear and disappear in different spots. One red line eventually takes up the screen, which starts the animation of the 2022 AVID logo drawing in colored white. In sync with the tune still, the background changes colors from red to orange, to yellow, to green, to blue, and then to gray. As the camera pans across the screen, the AVID logo then zooms out to the center of the screen, and, in sync with the last 3 notes, transforms into a modified version of the 2022 logo in a straight rainbow gradient similar to the then new wiki logo. The lowercase text "video network" in the same gradient as the logo appears below.
Variants:
- An early version exists where the stripes at the start all wipe in and then zoom in to start the logo as opposed to randomly appearing and disappearing. Also, the gradient moving is much more obvious in this one. This was made October 2nd, 2022.
- A version was made for the AVID Alive name mentioned earlier a day later. This version is largely the same, but while the AVID logo zooms out, it also rotates upwards, which leads to the text "ALIVE", in the same style as the logo, wiping in below the AVID logo. The same "video network" text fades in and the gradient on all of them slowly moves to the right.
- On April 20, 2023, Inaudible revived the logo concept. This time around, the red stripes are expanded to include other parts of the AVID color palette. More red stripes are still at the end, which leads into a similar animation from before, albeit the 2022 AVID logo is replaced by the 2023 AVID logo and the grey frame is replaced by purple. When the AVID logo zooms out, it turns into the wordless version of the wiki logo as the text "The" and "Channel appear in sync with the tune while the AVID logo soon turns white. The logo zooms out onto a dark blue box with two rainbow gradient stripes appearing above the box and the background being a blurred rainbow gradient moving.
- This version was updated on May 23, 2024 with the "The" and "Channel" text font being changed to AVID Web. In this one the camera doesn't pan as much as before and the entire thing looks more high quality.
Trivia: The prototype version of the AVID Video Network intro debuted 2 days before the final 2022 logo was even fully decided on.
Technique: 2D animation done by user Inaudible in Adobe After Effects.
Audio: A drum beat followed by a synth-chime version of the AVID mnemonic.
Availability: The first 3 versions of the logo have went unused and is only available on the AVID Community Discord server. The 4th version has not debuted yet as of writing.
2nd Logo (April 22, 2023-)
Visuals: The logo starts with the same blurred rainbow background from the final two variants of the previous logo, albeit with a slight red/hot pink tint. A translucent version of the 2023 AVID logo appears and zooms in, causing the rainbow gradient background to slowly unblur. The rainbow background slowly blurs again as the dark blue box surrounded by the rainbow stripes from the previous logo fade in. The AVID logo, colored white, writes itself in as "The" and "Channel" in the former AVID Sans font fades in. The end result looks similar to that of the final 2 variants of the previous logo.
Variants:
- A short version of the logo exists starting when everything is already formed.
- On RECONSTRUCTION ZONE - Ace Stounding's Home Video, the short version appears with a VHS filter like the rest of the video has.
- Like the previous logo, an updated version was made using the AVID Web font. In this one, the logo looks a bit higher quality, and the animation is much cleaner.
Technique: 2D animation done by user Inaudible in Adobe After Effects again.
Audio: Two violin notes followed by an orchestral version of the first 7 notes of the AVID mnemonic, also on a violin.
Audio Trivia: The audio in the logo debuted a whole 2 weeks before the actual logo was made.
Availability: The logo was first revealed on the AVID Community Discord server and made its debut on the channel with the premiere of Rebrand The Brand. The short version can be seen on all 3 character introduction videos of Reconstruction Zone on the channel. The third variant has yet to debut as of writing.
References
Channel Link: https://www.youtube.com/@AudiovisualIdentityDatabase/featured
