AT&T Originals

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 17:23, 30 November 2021 by imported>CnowEnt


DirecTV Original Content

1st Logo (2008-2011)

Logo:

  • Opening: TBA
  • Closing: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note: None


2nd Logo (2011-2015)

Logo: TBA

Variants:

  • Starting in 2014, the word "ENTERTAINMENT" is replaced by "CONTENT"
  • There was also a version that replaced the word with "PRODUCTION"

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note: None


2nd Logo (2015-2016)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note: None.

AT&T Originals

1st Logo (2016)


Logo: On a white background, the text "AT&T" fades in. Then the word "Originals" slides from behind the logo wordmark to the spot right next to it.

FX/SFX: The text fading in and sliding.

Music/Sounds: The closing theme of the show.

Availability: Seen on early episodes of You, Me, Her.

Editor's Note: Another very corporate, if not lazy logo. It was most likely just a placeholder for the next logo, though.

2nd Logo (2016-2017)


Logo: On a black background, a blank blue circle bounces in from the center of the screen. Five curves cut through the circle, forming the AT&T "Globe". Below the logo, "AT&T Originals", in white, fades in. You might notice that the logo is slowly zooming in towards the viewer.

Trivia: This logo uses the same animation as the ID used in AT&T's television commercials.

FX/SFX: The circle popping up, the curves cutting through the circle, the text fading in, and the slow zooming. Simple but effective animation, complied by Interbrand of New York, New York.

Music/Sounds: The current "Sonic" jingle from AT&T (a 4-note harp sounder with a synth in the background). Composed by Man Made Music of Burbank, California and New York, New York.

Availability: Currently seen on AT&T programming, such as Rogue. However, this logo is restricted to television airings, as online streaming of the show gives you the DirecTV Original Content logo.

Editor's Note: None.

3rd Logo (2017-2020)


Logo: We see three close-up shots of detailed light blue rings revolving on a globe which features footage of different shows, one after another, and with a different camera angle and different footage each shot. After that, we move away from those rings, revealing that they are a shiny 3D rendition of the AT&T "Globe" in a black-dark blue gradient background. After we zoom out to a comfortable distance, the text "AT&T ORIGINALS" (set in an italic font and colored white) fades in below the AT&T "Globe". Both the "Globe" and the text shine.

FX/SFX: The camera moving, the rings revolving, the text shining and the shining. Very impressive CGI animation.

Music/Sounds: A droning sounder with whooshes throughout.

Availability: No longer current. Seen on AT&T programming from the time.

Editor's Note: None.

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