User:2K-tan/sandbox/commercials: Difference between revisions
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===Tag (1981-1990s)=== |
===Tag (1981-1990s)=== |
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'''Visuals:''' On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera. |
'''Visuals:''' On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera. |
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'''Variants:''' |
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* Sometimes, like on a 1986 commercial, the last shot is another close-up of the product instead of the spokesperson. |
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* On commercials aired in Canada, the text "Beecham Canada Inc." appears near the bottom-right corner. |
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'''Technique:''' Stop-motion, with the final shot usually being live-action. |
'''Technique:''' Stop-motion, with the final shot usually being live-action. |
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'''Audio:''' A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" to the beat, in the style of the ''Dragnet'' theme. |
'''Audio:''' A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" and "Tum" to the beat, in the style of the ''Dragnet'' theme. The last note has a timpani roll. |
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'''Availability:''' Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product. |
'''Availability:''' Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product. |
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Revision as of 02:41, 23 December 2023
Tums
COUNTRY: 
United States
Type of company: Medicine product
Background
Tums is an antacid product manufactured by Haleon in St. Louis, MO.
Tag (1981-1990s)
Visuals: On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera.
Variants:
- Sometimes, like on a 1986 commercial, the last shot is another close-up of the product instead of the spokesperson.
- On commercials aired in Canada, the text "Beecham Canada Inc." appears near the bottom-right corner.
Technique: Stop-motion, with the final shot usually being live-action.
Audio: A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" and "Tum" to the beat, in the style of the Dragnet theme. The last note has a timpani roll.
Availability: Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product.
