===Background===
{{PageCredits|description=Aboutround77}}
[[Universal Studios Hollywood]] opened in 1964 as the '''Universal Studios Tour''' (simply known as '''Universal Studios''') after [[Universal Pictures|Universal]] introduced the park's famous tram tour. By 1988, the park was renamed to its current name after the then-under construction sister park [[Universal Studios Florida]] was being scheduled to be opened by the following year. However, it ultimately opened on June 7, 1990 after a previous delay for May of that year.
===Logo (1963-May 27, 1994)===
<big>'''Background'''</big>
<tabber>
First Slide=
<gallery mode="packed" heights="200">
Universal Studios Tour (1963, 1985) (35mm) (1).png|First slide, Flat
File:Universal(22).jpg|First slide, Scope
File:Universal(23).jpg|First slide, extra text variant
Universal Pictures (RARE French closing, 1978, first slide).jpg|First slide, French variant
File:Universal Pictures (Rare French Variant, 1900s, 1991).jpg|First slide, alternate French variant
Universal Pictures (RARE Spanish closing, 1974-1989).jpg|First slide, Spanish variant
Universal Pictures (RARE Spanish closing, 1974-1989)-2.jpg|First slide, Spanish variant (different text)
</gallery>
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Second Slide=
<gallery mode=packed heights=200>
File:When In Southern California Visit Universal City.PNG.webp|Second slide, early variant
Universal Studios Tour (1963, 1985) (35mm) (2).png|Second slide, standard variant
File:Visit Universal ID.webp|Second slide, scope variant
File:Askforbabs.webp|Second slide, John Landis variant
Universal Pictures (RARE French closing, 1978, second slide).jpg|Second slide, French variant)
</gallery>
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Videos=
{{YouTube|id=KXgtfehtq-w|description=Early variant|id2=-g-Qbqgds14|description2=Normal variant|id3=GXm8nJ3VZ-Y|description3=John Landis variant|id4=GaScuGE9mN8|description4=Flintstones variant|id5=|id6=}}
</tabber>
'''Visuals:''' Over a blue background, the logo starts with the pre-1990s [[Universal Studios]] logo in a yellow circle with a black outline. The black outline turns red with a white outline with the text "'''THE ENTERTAINMENT CENTER OF THE WORLD'''" as well as six stars (three on each side) surrounding it. The logo then fades into artwork featuring a palm tree with a "Glamor Tram" vehicle and a backlot facade along with the text
Universal Parks & Resorts is the theme park department of NBCUniversal. It owns and operates the well-renowned Universal Studios theme parks around the world.
<center>{{color|gold|{{Font|Arial|'''When in Hollywood<br>Visit<br>Universal Studios'''}}}}</center>
<big>'''1st Logo (2010s?- )'''</big>
'''Variants:'''
'''Logo''': We fade into a far right, zoomed-in shot of the 1997 Universal globe and starfield. A white flash occurs, which is then followed by the "UNIVERSAL" text (as it appears in the 1997 logo) appear from the behind the globe and start circling around. As the "UNIVERSAL" text rotates around the globe to its usual center position, a giant golden arc zooms out and rotates into the view of the camera. The arc comes to a stop underneath the "UNIVERSAL" text; with "PARKS & RESORTS" in gold appearing underneath the arc. The camera pans out to its usual distance and the globe moves to the center while all of this is happening. The arc shines and reflects both the globe and the text; and the "UNIVERSAL" text and arc casts a dark shadow over the globe. Despite the globe, text, and starfield being based on the 1997 logo, the animation for the logo is very similar to the [[Universal Pictures|1990 Universal Pictures logo]], albeit faster in speed. The finished product looks identical to the Universal Parks & Resorts print logo that was in use from 2002 through 2015.
*Depending on the film, the tint of the text and background may vary.
*There is a short version of the bumper, consisting solely of the "Visit Universal Studios" slide. This appears on such films as ''American Graffiti'', ''An American Werewolf in London'', and ''Amazon Women on the Moon''.
*On films directed by John Landis, the text is in a slightly different font and the words "{{color|gold|'''(Ask For Babs)'''}}" fade in below.
*Sometimes, the words "'''PRODUCED AT'''" and "'''CALIFORNIA U.S.A.'''" are respectively above and below the Universal Studios logo. This variant starts with a blank background and has the Universal Studios logo zooming in along with the text within a second or two. This can be seen on productions filmed at Universal Studios, as opposed to being merely produced or released by Universal.
*Early in its life, "'''CITY'''" was placed next to "'''STUDIOS'''" and it zooms in. The next slide reads "'''WHEN IN SOUTHERN CALIFORNIA VISIT UNIVERSAL CITY STUDIOS'''" with a cameraman and people and (very hardly) film actors in it.
*The short version was parodied on both ''The Flintstones'' and its prequel, ''The Flintstones in Viva Rock Vegas''. Here, the text is in stone, reads "'''WHEN IN HOLLYROCK VISIT UNIVERSHELL STUDIOS'''", and is redesigned to fit in with the film's Stone Age setting.
*On the 1981 [[MCA DiscoVision]] release of ''The Wiz'', the 1984 [[MCA Home Video]] VHS releases of ''Smokey and the Bandit II'' and ''Where the Buffalo Roam'', and the 1990 MCA Home Video VHS release of ''The Hindenburg'', only the first screen is shown.
*A widescreen version exists for films in a Scope format in which a cameraman on a platform is added to the left side of the screen.
*A French variant has the circle logo zoom in, with the words "UNE PRODUCION" and "CALIFORNIE, U.S.A" cheaply imposed onto the background. After the logo fades into the bus set, there is the text "DE PASSAGE A HOLLYWOOD VISITEZ LES STUDIOS UNIVERSAL" cheaply superimposed onto the set.
*An alternate French variant has the circle logo zoom in, then the text "UNE PRODUCTION" and "DES STUDIOS UNIVERSAL, CALIFORNIE U.S.A" and "LE RENDEZ-VOUS MONDIAL DU SPECTACLE" appears. The logo doesn't fade into the bus set here.
*On the Spanish VHS release of ''Earthquake'', the logo zooms in normally, but then stops and the text "Producita en UNIVERSAL STUDIOS California U.S.A" fades in on top of the logo. A couple seconds later, the text gets replaced with "Realizada por THE FILMAKERS GROUP".
'''Trivia:''' The "Babs" that is being referred in the John Landis variant to is a character in his 1978 film ''Animal House'' by the name of Barbara "Babs" Jensen, and in the early 1980s reportedly if you asked for Babs at the park's admission gates, you would be given a discount for entry or free tickets (per the film's epilogue she had become a tour guide for Universal Studios). This discount program was stopped by 1989 as Universal was getting tired of the joke of "asking for Babs", though Landis continued to include the text in his later films.
'''FX/SFX''': The white flash, the panning out of the globe, the rotation of the arc and letters. All computer animation.
'''Music/SoundsTechnique:''': NoneCel animation.
'''Audio:''' None or the closing theme.
'''Availability''': Ultra rare. This logo is only used for theatrical prints of films released by Universal Pictures (including [[DreamWorks Animation]] films and [[Amblin Entertainment]] films), appearing after the end credits. Some of the theatrically-released films that retain this logo on their theatrical prints are ''The Secret Life of Pets'', ''Jurassic World: Fallen Kingdom'', ''The House with a Clock in its Walls'', ''How to Train Your Dragon: The Hidden World'', ''A Dog's Journey'', ''The Turning (2020),'' and ''F9: The Fast Saga''. Don't expect to see this on home video prints or television airings.
'''Availability:'''
'''Editor's Note''': An interesting mix of the 1997 Universal logo's aesthetics with the 1990 Universal logo's animation. Sadly, its strict use for theatrical-only presentations dooms it to obscurity. It is also worth noting the discrepancy in branding, with the 1997-derived globe being used in contrast to the 2012 globe (not unlike the [[Universal Animation Studios]] logo).
* Seen at the end of theatrical prints of Universal movies until mid-1993 such as ''Back to the Future'', ''Smokey and the Bandit'', ''The Burbs'', and ''Firestarter'' (1984), as well as on a few early [[MCA Videocassette Inc.]] and [[MCA DiscoVision]] releases (including the 1981 DiscoVision release of ''The Wiz''), the 1984 MCA Home Video VHS reissue of ''The Funhouse'' (the original 1981 MCA Videocassette Inc. release leaves it off), the 1984 MCA Home Video VHS releases of ''Smokey and the Bandit II'' and ''Where the Buffalo Roam'', the 1990 MCA Home Video VHS release of ''The Hindenburg'' and the 1991 VHS release of ''Cape Fear'' (1962) within the logo's lifetime.
* For a long time, Universal relegated this and all logos relating to the parks exclusively to theatrical runs - with the exceptions of the aforementioned releases and the Landis variant - though starting in mid-2021 it has shown up on the 2021 Powerhouse Films Blu-ray of ''Eye of the Cat'', [[HBO Now]]'s print of ''All of Me'' (a [[Kings Road Entertainment|Kings Road]] release, with it also appearing on the [[Thorn EMI Video]] release and subsequent HBO/Cannon Video reissue), the 2022 [[Shout! Factory]] 4K UHD Blu-ray of ''Army of Darkness'', and the 2023 Shout! Factory Blu-ray of ''Dr. Giggles''.
* The John Landis variant is retained on all home releases of films that use it (namely ''National Lampoon's Animal House'', ''The Blues Brothers'', ''An American Werewolf in London'', and ''Into the Night''), with it also appearing on the original VHS releases of ''Continental Divide'' and ''Doctor Detroit''.
* This logo also made reappearances on ''Drag Me to Hell'' and theatrical screenings of ''Last Christmas'' (2019); in the case of the latter, it was presumably meant as a reference to the 1980s origin of the latter film's namesake song.
'''Legacy:''' For many years, the non-Landis variants were regarded as tough to find due to their theatrical exclusivity (with most pre-2010s findings being in poor quality). This could double as a promo to the Universal Studios tours instead of being just a usual logo.
{{American film logos}}
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