The Eternal Film (H.K.) Co.: Difference between revisions

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===Background===
'''The Eternal Film (H.K.) Co.''' (恒生電影(香港)公司) was a Hong Kong film production and distribution company, specializing in martial arts films. It was one of the active studios in the 70s and played a part in the Bruceploitation trend of the time. Eternal was also known for launching the career of Indonesian martial artist Willy Dozan in Hong Kong, where he became known as Billy Chong.


{{ImageTOC
===1st Logo (????-????)===
|EternalFilm1.jpg|1st Logo (January 26, 1973-1975)|EternalFilm2.jpg|2nd Logo (1975-1978)|EternalFilm3.jpg|3rd Logo (October 20, 1977-1986)}}

===1st Logo (January 26, 1973-1975)===
[[File:EternalFilm1.jpg|350px|center]]
[[File:EternalFilm1.jpg|350px|center]]
'''Logo:''' On a black background we see a golden E merged with an O-like object. The logo zooms out, revealing text "THE ETERNAL FILM (H.K.) CO." and the Chinese translation, side by side with the logo. The whole thing is 3 dimensional-like.
'''Visuals:''' On a black background is a golden E merged with an O-like object (a fusion of the Latin letter "E" [as in "'''E'''ternal"] and the Chinese character "恒" [the first character of the company name in Chinese]). The logo zooms out, revealing text "THE ETERNAL FILM (H.K.) CO." and the Chinese translation, side by side with the logo.


'''Technique:''' Motion-controlled animation.
'''FX/SFX:''' The zooming out. It's a very obvious camera project.


'''Music/Sounds:''' A drumroll, then a bombastic fanfare.
'''Audio:''' A bombastic fanfare.


'''Availability:''' Very rare.
'''Availability:'''
===2nd Logo (1975-1978)===

<tabber>
'''Editor's Note:''' None.
Image=




===2nd Logo (????-????)===
[[File:EternalFilm2.jpg|400px|center]]
[[File:EternalFilm2.jpg|400px|center]]
|-|
'''Logo:''' On a blue background, we see a two-dimensional version of the E-O from the previous logo in gold draw. The red text and Chinese translation, similar to the previous logo, wipes in left and right.
Videos=

{{YouTube|id=https://youtu.be/NWGKAOyM4I8|id2=https://youtu.be/n9uTvwxLwlQ}}
'''FX/SFX:''' The drawing, and the text.
</tabber>
'''Visuals:''' On a blue background, there is a two-dimensional version of the E-O from the previous logo in gold draw. The red text and Chinese translation, similar to the previous logo, wipes in left and right.


'''Technique:''' Motion-controlled animation.
'''Music/Sounds:''' Same as the previous logo.


'''Availability:''' Same as before.
'''Audio:''' Same as the previous logo.


'''Availability:''' Seen on films produced during this era. Notably appears on the Bruceploitation film ''Bruce Lee - The Man, The Myth'', which stars Ho Chung Tao.
'''Editor's Note:''' None.


===3rd Logo (????-????)===
===3rd Logo (October 20, 1977-1986)===
<tabber>
Image=
[[File:EternalFilm3.jpg|350px|center]]
[[File:EternalFilm3.jpg|350px|center]]
|-|
'''Logo:''' Outlined and variously colored copies of the logo from the previous logos zoom out on a black background to connect to each other. Then, the logo flashes, causing it to turn yellow. The red Chinese text wipe in from the right, and the English translation (no similar to the previous logo) in an opposite direction.
Video=
{{YouTube|id=https://youtu.be/_6cXYGjtfd0}}
</tabber>
'''Visuals:''' Outlined and variously colored copies of the Eternal print logo zoom out on a black background to connect to each other. Then, the logo flashes, causing it to turn yellow. The red Chinese text wipes in from the right, and the English translation (similar to the previous logo) in an opposite direction.


'''Technique:''' A mix of camera-controlled and cel animation.
'''FX/SFX:''' The Scanimation used here is an improvement over the previous logos.


'''Audio:''' Two horn fanfares, namely "Fanfares #3" followed "Fanfares #2", both composed by Mark Winter from the Valentino Music Library.
'''Music/Sounds:''' A triumphant orchestral fanfare (used by other Chinese logos from the time), followed by another orchestral fanfare.


'''Availability:''' Can be seen on films produced during this era, most of them starring Billy Chong. Examples include ''Crystal Fist'' and ''Kung Fu Zombie''.
'''Availability:''' See the previous logos.


'''Editor's Note:''' None.


{{DEFAULTSORT:Eternal Film Company, The}}
[[Category:Hong Kong film logos]]
[[Category:Hong Kong film logos]]
[[Category:Hong Kong Logos]]
[[Category:Hong Kong]]
[[Category:Movie Logos]]
[[Category:Film logos]]
[[Category:Logos with library music]]

Latest revision as of 03:45, 29 April 2024


Background

The Eternal Film (H.K.) Co. (恒生電影(香港)公司) was a Hong Kong film production and distribution company, specializing in martial arts films. It was one of the active studios in the 70s and played a part in the Bruceploitation trend of the time. Eternal was also known for launching the career of Indonesian martial artist Willy Dozan in Hong Kong, where he became known as Billy Chong.



1st Logo (January 26, 1973-1975)

Visuals: On a black background is a golden E merged with an O-like object (a fusion of the Latin letter "E" [as in "Eternal"] and the Chinese character "恒" [the first character of the company name in Chinese]). The logo zooms out, revealing text "THE ETERNAL FILM (H.K.) CO." and the Chinese translation, side by side with the logo.

Technique: Motion-controlled animation.

Audio: A bombastic fanfare.

Availability:

2nd Logo (1975-1978)

Visuals: On a blue background, there is a two-dimensional version of the E-O from the previous logo in gold draw. The red text and Chinese translation, similar to the previous logo, wipes in left and right.

Technique: Motion-controlled animation.

Audio: Same as the previous logo.

Availability: Seen on films produced during this era. Notably appears on the Bruceploitation film Bruce Lee - The Man, The Myth, which stars Ho Chung Tao.

3rd Logo (October 20, 1977-1986)

Visuals: Outlined and variously colored copies of the Eternal print logo zoom out on a black background to connect to each other. Then, the logo flashes, causing it to turn yellow. The red Chinese text wipes in from the right, and the English translation (similar to the previous logo) in an opposite direction.

Technique: A mix of camera-controlled and cel animation.

Audio: Two horn fanfares, namely "Fanfares #3" followed "Fanfares #2", both composed by Mark Winter from the Valentino Music Library.

Availability: Can be seen on films produced during this era, most of them starring Billy Chong. Examples include Crystal Fist and Kung Fu Zombie.

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