ShadowMachine

From the Audiovisual Identity Database, the motion graphics museum


Background

ShadowMachine is an animation and production company founded by Alexander Bulkley and Corey Campodonico, formed in 1999.



1st Logo (February 20, 2005-July 16, 2007)

Logo: On a black background, we see the yellow highlight "SMF" with the word "SHADOWMACHINE FILMS" below it. We can see what appears to be a road in the letters, then everything fades to white.

Technique: The moving 'road' in the logo.

Music/Sounds: The sound of the car revving, or a screeching sound.

Availability: Seen on seasons 1 and 2 episodes of Robot Chicken and Moral Orel.

2nd Logo (August 12, 2007-March 25, 2012, October 2, 2015)

Logo: On a black background, we see a turning letter "S" on the disk with the rectangular outline around it. Under the disk is the word "SHADOWMACHINE".

Variants:

  • On Titan Maximum, season 1 of Mary Shelley's Frankenhole, and season 5 of Robot Chicken, the logo is slightly darker.
  • On Hell and Back, the parts of the disk and the letter "S" are spinning around for making it shine, segueing into the opening sequence of the movie.

Technique: The turning.

Music/Sounds: A distorted electric guitar noise.

Music/Sounds Variant: On Hell and Back, machine sounds are heard.

Availability: Seen on seasons 3-5 of Robot Chicken, Titan Maximum, Mary Shelley's Frankenhole, and later episodes of Moral Orel. This logo was brought back on Hell and Back.

3rd Logo (April 2, 2014-)

Logo: On a black background, we see the letters of "SHADOW MACHINE" flipping in and trembling, while the outline of it briefly appears and trembles as well.

Variant: A still variant exists.

Technique: The logo forming.

Music/Sounds: A whoosh combined with a jet-like sound, a deep humming noise or the closing theme.

Availability: This logo appeared on their shows like Greatest Party Story Ever on MTV, as well as BoJack Horseman, season 1 of Tuca & Bertie on Netflix and Human Discoveries on Facebook Watch.

4th Logo (May 30, 2018)

Logo: On a black background, we see the words "SHADOWMACHINE" in a different font with some spotlights being seen.

Technique: The spotlights moving.

Music/Sounds: The ending theme of the show.

Availability: It was only seen on Dallas and Robo.

5th Logo (March 20, 2021-)

Logo: On a black background, we see 3D cubes with some exceptions. Then, the cubes transform into the words "SHADOWMACHINE".

Variants:

  • On Little Demon, the logo shares the screen with the Atomic Cartoons logo.
  • On Guillermo del Toro's Pinocchio, the letters are made out of wood, and the animation is slower than usual.

Technique: CGI animation.

Music/Sounds: The sound of the cubes and a slashing sound, the closing theme of the show, or none.

Availability: Seen on the final season of Final Space and Little Demon. Also found at the beginning of Guillermo del Toro's Pinocchio.

6th Logo (June 13, 2021-)

Logo: On a black background, we see the word "SHADOWMACHINE" from the 2nd, 3rd and 4th logos appearing with a slash effect, then it goes away.

Variant: A still version exists where the logo is in silver.

Technique: The word forming.

Music/Sounds: A slash sound.

Availability: Seen on the second season of Tuca and Bertie on Adult Swim, Ten Year Old Tom on HBO Max and the NBC special 5 More Sleeps 'til Christmas.

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