New Horizons

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 04:20, 22 December 2023 by Camenati (talk | contribs) (Text replacement - "Category:American film logos" to "Category:American film logos{{American film logos}}")


Background

New Horizons (formerly Concorde) is a Los Angeles based B-movie company founded by Roger Corman, who previously started New World in 1970. The company was at first named Millennium Productions, before they changed in 1984 to New Horizons, and then Corman started its own distribution company in March 1985 shortly after filing a dispute with New World Pictures, Concorde Pictures (which larer merged with Cinema Group) and then later merged with its production arm. In early 2000 the company was renamed New Concorde, before reverting back to New Horizons in 2007. In 2018, the film studio was sold to Shout! Factory.



1st Logo (September 7, 1984-1993?)

Visuals: On a black background is the blue gradient glowing italicized word "CONCORDE" wipes in which starts out as dimming before the text turns to a blue-yellow gradient (or blue-pink gradient, depending on the film quality) (which represents the time when it turns from night to morning). The blue word "PRESENTS" fades in beneath everything else, and the word is surrounded by a blue glow, which later dims out.

Variant: On some films, the word "A" appears with a blue glow, followed by the blue-white gradient word "CONCORDE" which wipes in like the usual logo, then the word "RELEASE" in blue appears with a blue glow. Everything else is in a different font. Plus it's not in italics.

Technique: The wiping of the name. [possible misuse]

Audio: None.

Availability: Seen on various Concorde/New Horizons films from the time period, such as Crime Zone, Deathstalker II, Homicidal Impulse, Watchers, Chopping Mall, Fire on the Amazon, Hunter's Blood and Munchies.

2nd Logo (1993-2001)

Visuals: On a blue marble background, as the camera pans away, several golden-orange or yellow 3-D lines belonging to a dashed half circle with a circle inside quickly fly to the bottom one at a time and bounce a bit before resting. Then "NEW HORIZONS" or "CONCORDE" fly down and bounces a bit before resting as the camera pans upwards to the logo. The circular arc-like logo is an outline of the sun inside the dashed lines of the half circle.

Technique: CGI.

Audio: Silent, or the opening/closing theme of the movie. One film did have a lush orchestrated theme.

Availability: Seen as Vampirella, Watchers III, The Crazysitter, Munchie Strikes Back, A Bucket of Blood, Stepmonster, Carnosuar and the unreleased Fantastic Four movie. It’s also seen on the TV show The Black Scorpion.

3rd Logo (2000-2006)

Visuals: Over a black background, the logo starts with the segmented circular logo from the previous logo rising up and wiping in (like when the sun rises up in the morning) and the circle has air flight sequence inside, which is panning up from the clouds. Below it is the words "NEW CONCORDE" in a orange Times New Roman font which occurs at the same time while the logo fades in.

Variant: On kids titles, the segmented circle turns into a rainbow color with some sparks and the rainbow words "family entertainment" wipes in below from a spark effect.

Technique: The arc rising up, while the background was live action. [possible misuse]

Audio: None.

Availability: Seen on budget titles from the 2000s such as Slaughter Studios and Dinocroc. It sometimes plaster over previous logos on reprints of its old titles. This is also used as a de-facto logo on home video releases of the era.

4th Logo (2007-)

Visuals: A red explosion occurs over a dark background, with light effects behind the logo, which turns out to be the sun, revealing the arc drawing in from light, and a orange glow behind the arc appears while it draws. The word "NEW HORIZONS" in a Futura font then zooms down from the logo, and then the sun flash from the arc shines with a ray effect.

Technique: The drawing, the flashing. [possible misuse]

Audio: A whoosh and a series of sparkling sounds. Sometimes none or the opening theme of the movie.

Availability: Seen on current movies from the era, like Supergator, Death Race 2050 and Dinocroc vs. Supergator.
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