Millar Gough Ink: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{YouTube|id=ZqE6PWh6HjE|id2=L0lCG2OxWjA|id3=TqnH8S3lJ3I|id4=Jh6nSNefx9k|id5=hIbKR4bwU50}}


'''Logo:''' In an office setting, at the forefront we see a bottle filled with {{color|orangered|scarlet}} ink in it labeled the stacked words reading with the company name in an Impact font colored in {{color|gold}}, with only bottom half of the word "'''INK'''" in white. After one of the music variants are heard, a hammer (which, if you look at the bottle very closely, you can see a hammer coming down in the reflection on the bottle) swings down and breaks the bottle, causing the ink in it to spread everywhere, covering up the whole screen.
'''Logo:''' In an office setting, at the forefront, we see a bottle filled with {{color|orangered|scarlet}} ink in it labeled the stacked words reading with the company name in an Impact font colored in {{color|gold}}, with only bottom half of the word "'''INK'''" in white. After a while, a split-second before the logo ends, a hammer (which can be seen coming down in the bottle's reflection if the viewer looks very closely) swings down and smashes the bottle, causing the ink in it to spread everywhere, covering up the whole screen.


'''Variant:''' There exists an open-matte version of the logo. This can be seen on some 4:3 prints of ''Smallville''.
'''Variant:''' There exists an open-matte version of the logo. This can be seen on some 4:3 prints of ''Smallville''.
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'''Music/Sounds:''' Depending on the variant:
'''Music/Sounds:''' Depending on the variant:
* 2001-2002: Just the sound of a bottle breaking.
* 2001-2002: Just the sound of the bottle breaking.
* February 2002-May 2002: An odd, three-note piano tune.
* February 2002-May 2002: An odd, three-note piano tune.
* 2002-2011: A reverberating cartoon ditty.
* 2002-2011: A reverberating cartoon ditty.
All music variants end with the bottle breaking sound or the splattering sound.
All music variants end with the sound of the bottle breaking sound or a splattering sound.


'''Music/Sounds Variants:'''
'''Music/Sounds Variants:'''

Revision as of 06:39, 28 November 2022




Background

Millar Gough Ink is an American television and film production company founded by the Smallville creators Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)


Logo: In an office setting, at the forefront, we see a bottle filled with scarlet ink in it labeled the stacked words reading with the company name in an Impact font colored in gold, with only bottom half of the word "INK" in white. After a while, a split-second before the logo ends, a hammer (which can be seen coming down in the bottle's reflection if the viewer looks very closely) swings down and smashes the bottle, causing the ink in it to spread everywhere, covering up the whole screen.

Variant: There exists an open-matte version of the logo. This can be seen on some 4:3 prints of Smallville.

FX/SFX: Live-action animation.

Music/Sounds: Depending on the variant:

  • 2001-2002: Just the sound of the bottle breaking.
  • February 2002-May 2002: An odd, three-note piano tune.
  • 2002-2011: A reverberating cartoon ditty.

All music variants end with the sound of the bottle breaking sound or a splattering sound.

Music/Sounds Variants:

  • On the Smallville season 1 episodes "X-Ray" and "Hug", the bottle breaking sound is absent.
  • On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly quieter before the bottle breaking sound appears.
  • Original airings use a generic theme and a voice over.
  • On The Strip, the closing theme of the show before the splattering sound.

Availability: Common. First seen on The Strip. Also later seen on Smallville, the 2006 TV pilot of Aquaman and the 2011 reboot of Charlie's Angels.

2nd Logo (November 15, 2015-)


Logo: On a black background, we see the stacked red words "MILLAR GOUGH" in a Helvetica Neue font. To the right of it is a beaker with a black water-drop in it, and inside the water-drop, we see the text "INK".

FX/SFX: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on Into the Badlands, The Shannara Chronicles and Wednesday.

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