McGraw-Hill Films: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{PageCredits|description=BenIsRandom}}
{{PageCredits|description=BenIsRandom}}


===1st Logo (1960s)===
===1st Logo (1964-1968)===
'''Logo:''' On a white background, the McGraw Hill logo, in black and with the text in white, zooms towards the viewer and stops.
'''Visuals:''' On a white background, the McGraw Hill logo, in black and with the text in white, zooms towards the viewer and stops.


'''Variant:''' On ''Phoebe'', the logo is still.
'''Variant:''' On ''Phoebe'', the logo is still.
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'''Technique:''' 2D animation.
'''Technique:''' 2D animation.


'''Music/Sounds:''' None.
'''Audio:''' None.


'''Availability:''' Ultra rare. Intact on the ''Rifftrax'' treatment of ''Phoebe''.
'''Availability:''' Intact on the ''RiffTrax'' treatment of ''Phoebe''.


===2nd Logo (1968?-1984?)===
===2nd Logo (1968-1984)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
McGraw-Hill Films (1978, Source - Dr Martin Luther King, Jr- An Amazing Grace).png
McGraw-Hill Films (1978, Source - Dr Martin Luther King, Jr- An Amazing Grace).png
</gallery>
</gallery>
{{YouTube|id=KZKp7UNhOqg|id2=glOSjcXkWGc|id3=QOjCUm5RNLk|id4=28P12z2YSe8|id5=ufQ3-FABnm4}}
{{YouTube|id=KZKp7UNhOqg|id2=glOSjcXkWGc|id3=QOjCUm5RNLk|id4=28P12z2YSe8|id5=ufQ3-FABnm4}}

'''Logo:''' On a black background, several parallel white lines from both sides of the screen towards the opposite side. The lines loosen from the sides and align themselves to the center of the screen. They bind together, and the words "'''McGraw-Hill Films'''" in Helvetica, appear. The official logo of McGraw-Hill at the time suddenly appears (in teal) below the text. This logo would then either cut to the [[CRM Productions]] logo or a copyright notice.
'''Visuals:''' On a black background, several parallel white lines from both sides of the screen towards the opposite side. The lines loosen from the sides and align themselves to the center of the screen. They bind together, and the words "{{Font|Helvetica|'''McGraw-Hill Films'''}}" in Helvetica, appear. The official logo of McGraw-Hill at the time suddenly appears (in teal) below the text. This logo would then either cut to the [[CRM Productions]] logo or a copyright notice.


'''Variant:''' A short version, which is a still shot of the finished logo, exists.
'''Variant:''' A short version, which is a still shot of the finished logo, exists.
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'''Technique:''' 2D animation.
'''Technique:''' 2D animation.


'''Music/Sounds:''' A nice acoustic guitar and harmonica piece with some Moog twinkling-like sounds thrown in.
'''Audio:''' An acoustic guitar and harmonica piece with some Moog twinkling-like sounds thrown in.


'''Music/Sounds Variant:''' The short version and sometimes the animated logo are silent.
'''Audio Variant:''' The short version and sometimes the animated logo are silent.


'''Availability:''' Ultra rare. This was seen on films of the time.{{AvailabilityExamples}} Some were shown on TV, others for the classroom. Regardless, these films likely haven't been reran, so you'll either have to go on eBay or visit the Internet Archives. ''The World of Stuart Little'' was one of the first films to use this logo. The variant can be found on some productions of McGraw-Hill Films that were released on VHS by [[MasterVision]] as well as on ''Anatomy of Welfare''.
'''Availability:''' This was seen on films of the time. Some were shown on TV, others for the classroom. Regardless, these films likely haven't been reran, so you'll either have to go on eBay or visit the Internet Archive. ''The World of Stuart Little'' was one of the first films to use this logo. The variant can be found on some productions of McGraw-Hill Films that were released on VHS by [[MasterVision]] as well as on ''Anatomy of Welfare''.


[[Category:American education logos]]
[[Category:American education logos]]

Latest revision as of 22:02, 24 February 2024

Credits
Descriptions by
BenIsRandom


1st Logo (1964-1968)

Visuals: On a white background, the McGraw Hill logo, in black and with the text in white, zooms towards the viewer and stops.

Variant: On Phoebe, the logo is still.

Technique: 2D animation.

Audio: None.

Availability: Intact on the RiffTrax treatment of Phoebe.

2nd Logo (1968-1984)


Visuals: On a black background, several parallel white lines from both sides of the screen towards the opposite side. The lines loosen from the sides and align themselves to the center of the screen. They bind together, and the words "McGraw-Hill Films" in Helvetica, appear. The official logo of McGraw-Hill at the time suddenly appears (in teal) below the text. This logo would then either cut to the CRM Productions logo or a copyright notice.

Variant: A short version, which is a still shot of the finished logo, exists.

Technique: 2D animation.

Audio: An acoustic guitar and harmonica piece with some Moog twinkling-like sounds thrown in.

Audio Variant: The short version and sometimes the animated logo are silent.

Availability: This was seen on films of the time. Some were shown on TV, others for the classroom. Regardless, these films likely haven't been reran, so you'll either have to go on eBay or visit the Internet Archive. The World of Stuart Little was one of the first films to use this logo. The variant can be found on some productions of McGraw-Hill Films that were released on VHS by MasterVision as well as on Anatomy of Welfare.

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