McDonald's Productions

Background

This is the production arm of American fast food chain, McDonald's. McDonald's Productions has been involved in a very few amount of productions, not including the Double Features commercials.

1st Logo (1967)

Visuals: A hand presses a circular stamp against a red background and raises it to reveal the McDonald's arches with a line across them, along with the brand name "McDonald's" beneath. "A Mark" is replaced by "A McDonald's Corporation" in yellow font.

Technique: Live-action with elements surrounding it being a printed graphic.

Audio: None.

Availability: Only seen on It's Customer Time, a 5-6 minute commercial special also known as McDonald's Star-Studded Special.

2nd Logo (1986-1991)

Visuals: A parody of the 1st 20th Century Fox logo, with "20th" replaced by the golden arches and "CENTURY" replaced by "McDonald's" and "FOX" is removed. "DOUBLE FEATURES" is below "McDonald's".

Variant: Sometimes, "DOUBLE FEATURES" is removed.

Technique: Cel animation.

Audio: An alternate version of the 20th Century Fox fanfare, with a male announcer saying "McDonald's presents, Double Features!". Earlier Double Features commercials had a different male announcer.

Availability: Seen on Double Features commercials at the time, along with the 2nd and 3rd logos.

3rd Logo (1987?-1991)

Visuals: A parody of the 3rd Columbia Pictures logo. The torch lady now holds a McDonald's sandwich and the text "COLUMBIA" is replaced with "MCDONALD'S". The stacked text "DOUBLE FEATURES" fade in under the "MCDONALD'S" text.

Technique: Cel animation.

Audio: A dramatic theme with an announcer saying "McDonald's presents, Double Features!".

Availability: Seen on Double Features commercials at the time, along with the 1st and 3rd logos.

4th Logo (1987?-1991)

Visuals: A parody of the 2nd RKO Radio Pictures logo, with the skyscraper having a McDonald's restaurant on it. "An RKO Radio Picture" is replaced with "McDonald's Presents". "Double Features" is below it.

Variant: Rarely, the logo is shortened.

Technique: Live action mixed with 20 computer animation.

Audio: A different Morse code strip and a strange theme with an announcer saying "For a limited time, McDonald's presents, Double Features!" or simply "McDonald's presents, Double Features!".

Availability: Seen on Double Features commercials at the time, along with the 1st and 2nd logos.

5th Logo (August 15, 2006)

Visuals: Essentially just the McDonald's logo on a white rectangle with the slogan "i'm lovin' it" below it. "PRESENTED BY" is above the rectangle and a copyright notice for McDonald's Corporation (dated for 2005) is below. The logo fades in and out.

Technique: A still, digital graphic.

Audio: A piano version of McDonald's famous 5-note "i'm lovin' it" jingle.

Availability: Only seen on the DVD of McKids Adventures: Get Up and Go With Ronald.

6th Logo (September 6, 2021)

Visuals: There is a night sky with clouds and a moon in the background. The camera is set on a turquoise building with some lights turned on in the windows, and some aren't. On top of it, there is a rabbit with a yellow bow looking at the moon as the camera moves up. The screen then cuts to a dojo with a blue roof and pink flowers surrounding it. Another rabbit, one that has green glasses and a lime green tie is shown looking at said moon. At the last shot is both the rabbits looking at the moon with some other buildings in the background, and in the center of the moon lays the current McDonald's logo in yellow.

Technique: Cel-shaded CGI.

Audio: A girl and a man humming the aforementioned "i'm lovin' it" jingle together.

Availability: Only seen on the Tsukimi movie "Father and Daughter".