Hisamitsu

Credits

Descriptions by
CharlieFiddlesticks, Logoarto

Captures by
CharlieFiddlesticks, Logoarto

Editions by
RSX-798

Background

The Hisamitsu Pharmaceutical Co., Inc. (久光製薬, "Hisamitsu Seiyaku"), headquartered in Saga and Tokyo, is a Japanese multinational pharmaceutical corporation that develops and markets prescription and over-the-counter drug (OTC) products, especially external pain relieving products such as the transdermal patch. Hisamitsu has specialized in "transdermal drug delivery system" technology (TDDS) since the introduction of its original line of patches in 1903.

1st Logo (1989)

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Visuals: On a white background, there is a bicolored rectangle, colored blue on the top and green on the bottom. A square splits away from the rectangle, then the rectangle wipes out from left to right. As this happens, "HISAMITSU" emerges from the center of the screen, with the blue and green square being behind the letter "H". On later commercials, "久光製薬" is seen below the logo.

Technique: 2D cel animation.

Audio: A female choir singing the company's name. A synth bell theme is softly heard in the background.

Availability: Seen on their commercials at the time.

2nd Logo (1990-1995)

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Visuals: On a white background, there is a green horizontal rectangle with "久光製薬" below it. A square splits away from the rectangle and spins, as the rectangle wipes out from left to right. As the rectangle wipes out, "HISAMITSU" pops up letter-by-letter, with the line in the letter "H" being the spinning green square. After the rectangle wipes out, the square stops spinning.

Technique: 2D cel animation.

Audio: Same as before.

Availability: Seen on their commercials at the time.

3rd Logo (1995-2003)

Visuals: On a white background, "久光製薬" is seen. Then, three blue rectangles fly to the left of the screen with a green glow. The syllables "Hi", "sa", "mi", and "tsu" pop up one by one, each syllable accompanied by a green glow which quickly fades out.

Technique: 2D cel animation.

Audio: Same as the first logo.

Availability: Seen on commercials of the era.

4th Logo (June 2003- )

Visuals: There is a blue infinity sign that drops down on a white background. The infinity then turns into a bunch of lines that spread form an H letter, Making the words "Hisamitsu" appear.

Later Variant: In the late 2000s, the logo got an update with now being widescreen and in HD.

Variants:

• At the end of some commercials starting in the late 2000s, one of the following disclaimers may appear at the bottom of the screen:
  • 日本製形外科学会「ロコモティブシンドローム」啓発達動を応援します。 ("Japanese Society of Plastic and Reconstructive Surgery - We support the 'Locomotive Syndrome' awareness-raising campaign.")
  • 久光製薬は日本製形外科学会「ロコモティブシンドローム」啓発達動を応援します。 ("Hisamitsu Pharmaceutical is a member of the Japanese Society of Plastic Surgery. We will support the 'Locomotive Syndrome' awareness-raising campaign.)
  • 日本製形外科学会「ロコモティブシンドローム」啓発達動を応援しています。 ("Japanese Society of Plastic and Reconstructive Surgery - We are supporting the 'Locomotive Syndrome' awareness-raising campaign.")
• A variant from around the time of the Tokyo 2020 Olympic and Paralympic Games shows the logo between two gray lines, and is zoomed to make space for the following. Next to the left line is the Tokyo 2020 Olympics logo, and next to the right line is the Paralympics logo. Below the Hisamitsu logo is text, also in gray, saying "東京2020オフィシャルパートナー（外用鎮痛消炎剤）" ("Tokyo 2020 Official Partner (External anti-inflammatory analgesics)").

Technique: 2D digital animation.

Audio: Same as the first logo.

Audio Variant: In the later years, the bell theme is replaced with a more synthesized theme.

Availability: Can be seen on most of their commercials