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{{Infobox company|founded=November 19, 1916 ({{age|1916|11|19}} years ago)|country=United States|name=Goldwyn Pictures Corporation|founder={{unbulleted list
|{{w|Samuel Goldwyn}}
|{{w|Edgar Selwyn}}
|{{w|Archibald Selwyn}}
}}|image=Goldwyn_Pictures_(1917—1921_logo).png|successors=[[Metro-Goldwyn-Mayer Studios|Metro-Goldwyn-Mayer]]|fate=Merged with Metro Pictures Corporation and Louis B. Mayer Pictures to form Metro-Goldwyn-Mayer|defunct=April 17, 1924 ({{age|1924|4|18}} years ago)}}


===Background===
===Background===
'''Goldwyn Pictures Corporation''' was founded in 1916 by Samuel Goldfish (born Schmuel Gelbfisz) in partnership with Broadway producers Edgar and Archibald Selwyn using an amalgamation of both surnames to create the name ("Selfish" was another option). Intrigued with the company's name, Goldfish had his name legally changed to "Samuel '''Goldwyn'''". In 1919, the company was purchased by Marcus Loew as a supplier of products for his theater chain.
{{Infobox company|founded=November 19, 1916 ({{age|1916|11|19}} years ago)|country=United States|name=Goldwyn Pictures Corporation|founder=Samuel Goldwyn<br>Edgar Selwyn<br>Archibald Selwyn|image=Goldwyn_Pictures_(1917—1921_logo).png|successors=Metro-Goldwyn-Mayer|fate=Merged with Metro Pictures Corporation and Louis B. Mayer Pictures to form Metro-Goldwyn-Mayer|defunct=April 17, 1924 ({{age|1924|4|18}} years ago)}}
'''Goldwyn Pictures Corporation''' was founded in 1916 by Samuel Goldfish (born Schmuel Gelbfisz) in partnership with Broadway producers Edgar and Archibald Selwyn using an amalgamation of both surnames to create the name ("Selfish" was another option). Intrigued with the company's name, Goldfish had his name legally changed to "Samuel '''Goldwyn'''". In 1919, the company was purchased by Marcus Loew as a supplier of product for his theater chain.


In 1924, Goldwyn Pictures was merged with Metro Pictures and Louis B. Mayer Pictures, forming [[Metro-Goldwyn-Mayer Studios|Metro-Goldwyn-Mayer]].
In 1924, Goldwyn Pictures merged with Metro Pictures and Louis B. Mayer Pictures, forming [[Metro-Goldwyn-Mayer Studios|Metro-Goldwyn-Mayer]].


{{ImageTOC
{{ImageTOC
|Goldwyn1.jpg|1st Logo (September 16, 1917-1923)
|Goldwyn1.jpg|1st Logo (September 16, 1917-1923)
|Goldwyn5.jpg|2nd Logo (December 1920)
|Goldwyn5.jpg|2nd Logo (December 8, 1920)
|Goldwyn6.jpg|3rd Logo (1923-1924)
|Goldwyn6.jpg|3rd Logo (March 27, 1923-January 20, 1924)
}}
}}


===1st Logo (September 16, 1917-1923)===
===1st Logo (September 16, 1917-1923)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Goldwyn Pictures (1921) (From - The Ace of Hearts).png|Normal variant
File:Goldwyn1.jpg| Sepia Version
File:Goldwyn1.jpg| Sepia version
File:Goldwyn2.jpg|<blockquote>End Card Version</blockquote>
File:Goldwyn3.jpg| Chapter Card
File:Goldwyn2.jpg|End card
File:Goldwyn3.jpg| Chapter card
File:Goldwyn4.png
File:Goldwyn4.png
File:Goldwyn Pictures (1920) (From - The Penalty).png
</gallery>
</gallery>
{{YouTube|id=ic9pHR553tg|id2=PgH61qP1WRw}}
<center><youtube width=240 height=185>ic9pHR553tg</youtube></center>


'''Logo:''' On a black background, we see a circle made of ribbon-like filmstrips which have two filmstrips flowing out the bottom side, which looks like it's in twos. Underneath the circle is a Greek drama mask. A wreath surrounds it. The circle has the phrase "<span style="font-family: 'Times New Roman';">ARS GRATIA ARTIS</span>" (Latin for "Art for Art's Sake") inscribed at the top, and at the bottom is a marquee that reads "<span style="font-family: 'Times New Roman';">A GOLDWYN PICTURE</span>". On the left side is the word "<span style="font-family: 'Times New Roman';">TRADE</span>", and on the right is the word "<span style="font-family: 'Times New Roman';">MARK</span>". Inside the circle, we see live action footage of a lion (name unknown, nicknamed "Leo" by Samuel Goldwyn). The lion moves his head from left to right throughout and does not roar due to movies being silent at the time of the logo's creation.
'''Visuals:''' Over a black background is a circle made of ribbon-like filmstrips which have two filmstrips flowing out the bottom side, which looks like it's in twos. Underneath the circle is a Greek drama mask. A wreath surrounds it. The circle has the phrase "<span style="font-family: 'Times New Roman';">ARS GRATIA ARTIS</span>" (Latin for "Art for Art's Sake") inscribed at the top, and the bottom is a marquee that reads "<span style="font-family: 'Times New Roman';">A GOLDWYN PICTURE</span>". On the left side is the word "<span style="font-family: 'Times New Roman';">TRADE</span>", and on the right is the word "<span style="font-family: 'Times New Roman';">MARK</span>". Inside the circle is a live-action footage of a lion (name Slats, nicknamed "Leo" by Samuel Goldwyn). The lion moves his head from left to right throughout and does not roar due to movies being silent at the time of the logo's creation.


'''Variants:'''
'''Variant:''' At the end of ''The Ace of Hearts'', we see a wood background, with the table, with the two masks above, we see the two lions at the center, with the text above are the words "A GOLDWYN PICTURE". We see the title of the movie below the two lions "THE ACE OF HEARTS.". There is also the small mask at the bottom of the table.
*At the end of ''The Ace of Hearts'', there is a wood background, with the table, with the two masks above the two lions at the center, with the text above are the words "A GOLDWYN PICTURE". There is the title of the movie below the two lions "THE ACE OF HEARTS.". There is also a small mask at the bottom of the table.
*There is a sepia variant of the logo.


'''Trivia:''' The logo was designed by Howard Dietz, an advertising man and then-recent graduate of Columbia University, who would go on to hold many offices at MGM.
'''Trivia:''' The logo was designed by Howard Dietz, an advertising man and then-recent graduate of Columbia University, who would go on to hold many offices at MGM. This particular design, when used for MGM, became one of the most iconic in the film industry.


'''Closing Variant:''' Somewhere on the screen during the closing credits, we can see the small Goldwyn Pictures print logo, which consists of a lion statue resting on top of a pedestal reading "GOLDWYN PICTURES". We see a lion on a pedestal at the left-bottom of the screen, the film's chapter name is written at the center.
'''Closing Variant:''' On the left-bottom corner of the screen, there is the small Goldwyn Pictures print logo, which consists of a lion statue resting on top of a pedestal reading "GOLDWYN PICTURES". There is a lion on a pedestal at the left-bottom of the screen, the film's chapter name is written at the center.


'''Technique:''' Live-action footage. Still in closing variants.
'''Technique:''' Live-action footage with an illustration composited over it. The end cards and chapter cards are still illustrations.


'''Music/Sounds:''' None, or a custom fanfare.
'''Audio:''' None or the opening theme of the film.


'''Availability:''' Near extinction, as many films released by Goldwyn Pictures, Metro Pictures, and Louis B. Mayer Pictures were destroyed in the 1965 MGM vault fire. Currently, the only known surviving movies containing this logo are ''The Ace of Hearts'' and ''The Penalty'', the latter of which has the logo at the end and is plastered on some prints with the MGM “Lion Marquee” endcap. It was stated that the first appearance of the logo is ''Polly of the Circus''. However, the surviving prints of the aforementioned films do not have this logo.
'''Availability:''' As with the first Metro-Goldwyn-Mayer logo, most films that have this logo either got destroyed in the 1965 MGM vault fire or were plastered by then-future Metro-Goldwyn-Mayer logos, with the same going for the other logos from the company. The only known surviving movies containing this logo are ''The Ace of Hearts'' and ''The Penalty'', the latter of which has the logo at the end and is plastered on some prints with the MGM "Lion Marquee" endcap. It was stated that the first appearance of the logo is ''Polly of the Circus''. However, the surviving prints of the aforementioned film do not have this logo.


===2nd Logo (December 8, 1920)===
'''Legacy:''' This marks the first appearance of the famed lion, filmstrip, and "ARS GRATIA ARTIS (ART FOR ART'S SAKE)" tagline, all of which would become synonymous with MGM.
<gallery mode="packed" heights="200">
Goldwyn5.jpg
File:Goldwyn Pictures (1920 - What Happened to Rosa).png
File:Goldwyn Pictures (1920, closing) (From - What Happened to Rosa).png|Closing variant
</gallery>
{{YouTube|id=QsrwTOdT0aY}}


'''Visuals:''' A still painting of a lion (name unknown) in a traditional-looking MGM logo, but the film ribbon and drama mask can barely be seen. The words "TRADE" and "MARK" still appear on either side of the lion. Instead of the usual marquee, the words "<span style="font-family: 'Times New Roman';">'''A Goldwyn Picture'''</span>" appear above the lion in Blackletter font.
===2nd Logo (December 1920)===
<gallery mode="packed" heights="200">Goldwyn5.jpg</gallery>


'''Trivia:''' By 1953, MGM would carry this design concept into its logos.
'''Logo:''' A still painting of a lion (name unknown) in a traditional looking MGM logo, but the film ribbon and drama mask can barely be seen. The words "TRADE" and "MARK" still appear on either side of the lion. Instead of the usual marquee, the words "<span style="font-family: 'Times New Roman';">A Goldwyn Picture</span>" appear above the lion in Old English font.


'''Variant:''' We see the words "A GOLDWYN PICTURE." inside the black table with the flowers in the background above.
'''Variant:''' At the end of <u>''What Happened to Rosa''</u>, there are the words "A GOLDWYN PICTURE." inside the black table with the flowers in the background above.


'''Technique:''' None.
'''Technique:''' This is a still painting.


'''Music/Sounds:''' The film's opening fanfare.
'''Audio:''' The film's opening fanfare.


'''Availability:''' Extremely rare. Only known to appear on ''What Happened to Rosa''. Also appears early on in the 1993 documentary ''Ben-Hur: The Making of an Epic''.
'''Availability:''' The logo resurfaced on ''What Happened to Rosa''. It also appears early on in the 1993 documentary ''Ben-Hur: The Making of an Epic''.


===3rd Logo (March 27, 1923-January 20, 1924)===
'''Legacy:''' Metro-Goldwyn-Mayer logos would later adopt a similar design in 1953 (33 years later), placing the company's name above the circle.

===3rd Logo (1923-1924)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Goldwyn6.jpg
Goldwyn6.jpg
Goldwyn1923RARE.png|Rare version of the logo, which appeared on 2011 CBS Sunday morning news broadcast.
Goldwyn1923RARE.png|Rare version of the logo, which appeared on 2011 CBS Sunday morning news broadcast.
File:Goldwyn Pictures (1923) (Blue variant).png|Blue variant
File:Goldwyn Pictures (1924) (Sepia variant).png|Sepia variant
</gallery>
</gallery>
{{YouTube|id=kL0R3uILCcQ|id2=YmLupEzPwHs}}
<center><youtube width=240 height=185>EtHMIdlxMOg</youtube></center>


'''Logo:''' The ribboning and the marquee look the same as the first one, but with a different lion. The logo begins with the lion (name unknown, possibly Slats) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looks at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.
'''Visuals:''' The ribboning and the marquee look the same as the first one but with a different lion. The logo begins with the lion (name unknown) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looking at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.


'''Variants:'''
'''Variants:'''
* There is also a sepia-toned version.
* There is also a <u>sepia-toned version</u>.
* There is a <u>blue-toned variant</u> on ''<u>Souls for Sale</u>''.
* An extremely rare version of this logo was spotted on an 2011 CBS Sunday morning news broadcast. Here, the image of this logo is brighter due to film deterioration, and the position of the lion is different, with him looking at the camera like in the standard version. Currently, this version of the logo is lost due to the 1965 MGM vault fire.
* A still image containing another version of this logo was spotted on a <u>2011 CBS Sunday morning news broadcast</u>. Here, the logo is brighter due to film deterioration, and the lion's appearance is different as well. He also stares directly at the camera. This version of the logo is currently lost, possibly from the 1965 vault fire.

'''Technique:''' Live-action footage with an illustration composited over it. There are skips throughout the footage, likely due to deterioration or splicing.

'''Audio:''' None or the opening theme of the film.


'''Availability:''' The only known surviving movies containing this logo are ''Wild Oranges'' and ''Souls for Sale''.
'''Technique:''' Live-action footage with skips throughout, most likely due to film deterioration.


===Final Note===
'''Music/Sounds:''' None, or the opening theme of the movie.
In 1924, Goldwyn Pictures merged with Metro Pictures and Louis B. Mayer Pictures, forming [[Metro-Goldwyn-Mayer Studios|Metro-Goldwyn-Mayer]].


'''Availability:''' Near extinction. The only known surviving movies containing this logo are ''Wild Oranges'' and ''Souls for Sale''.
{{Chronology||[[Metro-Goldwyn-Mayer Studios]]}}
{{Chronology||[[Metro-Goldwyn-Mayer Studios]]}}
[[Category:United States]]
[[Category:United States]]
[[Category:Film logos]]
[[Category:Film logos]]
[[Category:American film logos]]
[[Category:American film logos]]{{American film logos}}
[[Category:Metro-Goldwyn-Mayer]]
[[Category:Metro-Goldwyn-Mayer]]
[[Category:Amazon Inc.]]
[[Category:Amazon Inc.]]

Latest revision as of 18:46, 14 June 2024


Background

Goldwyn Pictures Corporation was founded in 1916 by Samuel Goldfish (born Schmuel Gelbfisz) in partnership with Broadway producers Edgar and Archibald Selwyn using an amalgamation of both surnames to create the name ("Selfish" was another option). Intrigued with the company's name, Goldfish had his name legally changed to "Samuel Goldwyn". In 1919, the company was purchased by Marcus Loew as a supplier of products for his theater chain.

In 1924, Goldwyn Pictures merged with Metro Pictures and Louis B. Mayer Pictures, forming Metro-Goldwyn-Mayer.



1st Logo (September 16, 1917-1923)


Visuals: Over a black background is a circle made of ribbon-like filmstrips which have two filmstrips flowing out the bottom side, which looks like it's in twos. Underneath the circle is a Greek drama mask. A wreath surrounds it. The circle has the phrase "ARS GRATIA ARTIS" (Latin for "Art for Art's Sake") inscribed at the top, and the bottom is a marquee that reads "A GOLDWYN PICTURE". On the left side is the word "TRADE", and on the right is the word "MARK". Inside the circle is a live-action footage of a lion (name Slats, nicknamed "Leo" by Samuel Goldwyn). The lion moves his head from left to right throughout and does not roar due to movies being silent at the time of the logo's creation.

Variants:

  • At the end of The Ace of Hearts, there is a wood background, with the table, with the two masks above the two lions at the center, with the text above are the words "A GOLDWYN PICTURE". There is the title of the movie below the two lions "THE ACE OF HEARTS.". There is also a small mask at the bottom of the table.
  • There is a sepia variant of the logo.

Trivia: The logo was designed by Howard Dietz, an advertising man and then-recent graduate of Columbia University, who would go on to hold many offices at MGM. This particular design, when used for MGM, became one of the most iconic in the film industry.

Closing Variant: On the left-bottom corner of the screen, there is the small Goldwyn Pictures print logo, which consists of a lion statue resting on top of a pedestal reading "GOLDWYN PICTURES". There is a lion on a pedestal at the left-bottom of the screen, the film's chapter name is written at the center.

Technique: Live-action footage with an illustration composited over it. The end cards and chapter cards are still illustrations.

Audio: None or the opening theme of the film.

Availability: As with the first Metro-Goldwyn-Mayer logo, most films that have this logo either got destroyed in the 1965 MGM vault fire or were plastered by then-future Metro-Goldwyn-Mayer logos, with the same going for the other logos from the company. The only known surviving movies containing this logo are The Ace of Hearts and The Penalty, the latter of which has the logo at the end and is plastered on some prints with the MGM "Lion Marquee" endcap. It was stated that the first appearance of the logo is Polly of the Circus. However, the surviving prints of the aforementioned film do not have this logo.

2nd Logo (December 8, 1920)


Visuals: A still painting of a lion (name unknown) in a traditional-looking MGM logo, but the film ribbon and drama mask can barely be seen. The words "TRADE" and "MARK" still appear on either side of the lion. Instead of the usual marquee, the words "A Goldwyn Picture" appear above the lion in Blackletter font.

Trivia: By 1953, MGM would carry this design concept into its logos.

Variant: At the end of What Happened to Rosa, there are the words "A GOLDWYN PICTURE." inside the black table with the flowers in the background above.

Technique: This is a still painting.

Audio: The film's opening fanfare.

Availability: The logo resurfaced on What Happened to Rosa. It also appears early on in the 1993 documentary Ben-Hur: The Making of an Epic.

3rd Logo (March 27, 1923-January 20, 1924)


Visuals: The ribboning and the marquee look the same as the first one but with a different lion. The logo begins with the lion (name unknown) staring to one side, then immediately skips after a second to the lion staring at the other side, then it skips to the lion looking down, turning his head, and looking at the camera with a slight snarl. After that, he roars a bit. After a second, it skips to the lion looking directly at the camera.

Variants:

  • There is also a sepia-toned version.
  • There is a blue-toned variant on Souls for Sale.
  • A still image containing another version of this logo was spotted on a 2011 CBS Sunday morning news broadcast. Here, the logo is brighter due to film deterioration, and the lion's appearance is different as well. He also stares directly at the camera. This version of the logo is currently lost, possibly from the 1965 vault fire.

Technique: Live-action footage with an illustration composited over it. There are skips throughout the footage, likely due to deterioration or splicing.

Audio: None or the opening theme of the film.

Availability: The only known surviving movies containing this logo are Wild Oranges and Souls for Sale.

Final Note

In 1924, Goldwyn Pictures merged with Metro Pictures and Louis B. Mayer Pictures, forming Metro-Goldwyn-Mayer.

Goldwyn Pictures
Metro-Goldwyn-Mayer Studios
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