Globo Filmes

Background

Globo Filmes was launched in 1998 by Roberto Marinho as a co-production company and the movie counterpart of TV Globo. Its first movie was Simão, O Fantasma Trapalhão (Simão, The Goofy Ghost), distributed by Columbia TriStar.

1st Logo (December 25, 1998-2015)

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Visuals: On a space background, there is a light behind the Earth. The light then disappears as the Earth rotates backwards until we see a close up from South America. When the globe starts zooming out, three filmstrips coming in from Brazil form an "F" and the Earth turns into a metal globe as "GLOBO FILMES", in Globo's trademark lettering (ITC Avant Garde), zooms out from the bottom and shines.

Variants:

• An early version of this logo used in the company's first movies has the text being more transparent when it zooms out.
  • Another early version can be spotted on original prints of Orfeu (1999), where the initial animation of the camera panning through the globe is the same, but as soon as the filmstrips come in, the animation of them and the text zooming out are slightly different, with slight variations in speed, timing and angle.
• In 2008, a special variant was launched to celebrate the 10th anniversary of the company. The same animation was used, but enhanced and with a black background instead of space. As the three filmstrips appear, a huge "10 ANOS" zooms out from the 0 and the animation used for the "GLOBO FILMES" part is different and moves slower compared to the regular logo.
  • Two variants of this specific variant exist: one where the logo is the exact same, albeit with no "10 ANOS", and one where there is no "10 ANOS", but stars and nebulas can be seen in the background. The former was seen in a few select prints of Brasil Animado along with its trailer, while the latter was made for 3D movies produced by Globo Filmes and was spotted on three films: Brasil Animado, Qualquer Gato Vira Lata (curiously a non-3D movie) and Amazônia 3D.
• In 2013, the logo was redone with updated CGI. A small error can be spotted in the ultra widescreen version.
• A kid-friendly variant was seen from 2013 to 2015 on Globo Filmes' family-oriented films. The logo has been entirely modified to fit in with the movies. First, a white clay rectangle unwraps itself on a white background as if it were a long carpet. While it unwraps, various constantly changing shapes come out of it, forming filmstrip holes. The screen then cuts to lots of shapes coming together and forming light blue clay and other colors. Three rectangles then wrap and disappear as the clay comes together to form a large ball, which then floats as the three filmstrips form the "F" in the sphere. The other shapes come together to form the letters as the background turns into a light and dark blue gradient and various stars attached to strings fall from the top of the screen. They then move a little bit before the logo cuts to black. Various kid noises and cartoony SFX can be heard in this variant.

Technique: CGI. The kids variant is done in stop-motion by BEELD.motion.

Audio: A dreamy synth theme with a "THUD" sound when "GLOBO FILMES" places itself under the globe.

Availability: Unknown.

2nd Logo (2015-2022)

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Visuals: On a gradient gray background, a circle is wiped and becomes a three-dimensional orb. Then several simple stripes (like filmstrips but without any holes) begin to run over it. The name is wiped below and the globe zooms out, becoming plain, and the background darkens before flashing with several colors until it settles on a marine blue color.

Variant: On The Movie of My Life (2017), the logo is in black and white and has a grainy film filter.

Technique: CGI.

Audio: Various synth whooshes and sharp sounds, then a musical note at the color-change.

Availability: Unknown.

3rd Logo (October 4, 2022-)

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Visuals: On a black background, there is a colorful 3D rectangle, then fluidly, more rectangles appear and slightly rotate. Then, a lot of colorful outlines of the screen appear from large-small or the outside-inside of the screen and rotate around. The outlines form into the blue and pink rectangle of the Globo logo with the other parts fading in with it. The name "globo filmes" (set in Globobrand) with the current Globo logo at the left blurs in and changes colors from purple to violet to silver. The logo changes to 2D and is wiped with white.

Technique: CGI.

Audio: A dreamy piano tune with a "cinematic-like" remake of Globo's iconic "plim-plim" sound when the logo is formed and ending with a synth drone.

Availability: First seen on Globo Filmes' Twitter account, the post of which you can see here.

Legacy: This logo is well-liked by a majority of Brazilians and the local logo community, although some have argued they should have kept the original design for this logo.