Format AV: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

Content added Content deleted
m (Text replacement - "===(" to "===Logo (")
m (Text replacement - "We see" to "There is")
Line 8: Line 8:
{{YouTube|id=gmbrfO2-iok}}
{{YouTube|id=gmbrfO2-iok}}
{{guidance detail|reason=phone}}
{{guidance detail|reason=phone}}
'''Visuals:''' We see various shots of people working in a television broadcasting studio with a neon rainbow effect. A bright star appears in the middle of the screen, which releases "'''{{color|gold|ФОРМАТ АВ}}'''" in a 3D format. Following this, a cube consisting of snippets of various TV shows and programs, rotating clockwise while at it, emerges from the right portion of the screen, and sits behind "'''{{color|gold|ФОРМАТ АВ}}'''". The company's address and number " г. Москва, Лужнецкая наб., 2/4 тел. 789-3457" scrolls by the screen from right-to-left 3 times underneath while the box is still rotating. After that, the "'''{{color|gold|ФОРМАТ АВ}}'''" soon fades away, as the box starts to dissipate to reveal the Format AV logo in {{color|gold}}, which is a stylized "'''AB'''" in a script manner rotating. the "'''AV'''" then shines as it stops rotating.
'''Visuals:''' There is various shots of people working in a television broadcasting studio with a neon rainbow effect. A bright star appears in the middle of the screen, which releases "'''{{color|gold|ФОРМАТ АВ}}'''" in a 3D format. Following this, a cube consisting of snippets of various TV shows and programs, rotating clockwise while at it, emerges from the right portion of the screen, and sits behind "'''{{color|gold|ФОРМАТ АВ}}'''". The company's address and number " г. Москва, Лужнецкая наб., 2/4 тел. 789-3457" scrolls by the screen from right-to-left 3 times underneath while the box is still rotating. After that, the "'''{{color|gold|ФОРМАТ АВ}}'''" soon fades away, as the box starts to dissipate to reveal the Format AV logo in {{color|gold}}, which is a stylized "'''AB'''" in a script manner rotating. the "'''AV'''" then shines as it stops rotating.


'''Technique:''' Live-action for the footage, early CGI for the animation superimposed in front of the footage.
'''Technique:''' Live-action for the footage, early CGI for the animation superimposed in front of the footage.

Revision as of 03:11, 27 November 2023


Logo (2000's?)



Visuals: There is various shots of people working in a television broadcasting studio with a neon rainbow effect. A bright star appears in the middle of the screen, which releases "ФОРМАТ АВ" in a 3D format. Following this, a cube consisting of snippets of various TV shows and programs, rotating clockwise while at it, emerges from the right portion of the screen, and sits behind "ФОРМАТ АВ". The company's address and number " г. Москва, Лужнецкая наб., 2/4 тел. 789-3457" scrolls by the screen from right-to-left 3 times underneath while the box is still rotating. After that, the "ФОРМАТ АВ" soon fades away, as the box starts to dissipate to reveal the Format AV logo in gold, which is a stylized "AB" in a script manner rotating. the "AV" then shines as it stops rotating.

Technique: Live-action for the footage, early CGI for the animation superimposed in front of the footage.

Audio: A loud, classical synth orchestral theme.

Availability: Unknown.

Legacy: Widely considered as one of the weirdest logos in Russia, due to the rainbow effect, loud music, and the rather strange animation.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.