Films Incorporated

Background

Films Incorporated was a 16mm film supplier and home video company based in Chicago, Illinois, that distributed various educational films for showing in school classrooms. They could have been founded as early as 1927. Later they were folded under Public Media Incorporated (PMI), being a subsidiary. The company shut down in the early 1990s.

1st Logo (194?-1956?)

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Nicknames: "FI In A Box," "The Other FI"

Logo: On a black background, we see an outline of a white box. A comet shoots a filled-in gray box on to it, which is tilted at an angle. Another comet shoots the letter "F" on to it, and another shoots the letter "I" on to it. The text "FILMS INCORPORATED" appears below the box, and "Presents" in a script font below it.

Variant: A sepia toned version exists.

FX/SFX: The comets shooting the letters onto the box, the text.

Music/Sounds: A whimsical fanfare.

Availability: Near extinction, seen on earlier releases distributed by the company. Two such examples are "Kennedy vs. Khrushchev: Missile Showdown" and "The Rocket Man."

Editor's Note: None.

3rd Logo (1967-1970)

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Nicknames: "fi of Doom", "Electronic Sounds Logo"

Logo: On a blue, burgundy, or black background (it depends on the film deterioration), we see a white square zooming in. Then it spins around with a residue-trailing effect. The squares stop in the middle of the screen, changing into two squares, colors changing throughout. The two squares become outlined in white and transform into "fi", with part of the "f" red, while the rest of the lettering is white. The "f" extends as the dot of the "i". The text "A FILMS INCORPORATED PRESENTATION" in white with "FILMS INCORPORATED" bigger than the others, wipes in from the left under it.

Variants:

A B&W variant exists.
A blue variant of the BBC version exists.
An in-credit variant was spotted at the end of The Okies: Uprooted Farmers.
A sepia variant with green background is used on This Child Is Rated "X"
A cyan variant was spotted on Victory at Sea.

FX/SFX: The Scanimate effects used for the trailing.

Music/Sounds: A loud, electronic warbling tune. You can also hear some chord notes while the "fi" forms.

Availability: Extremely rare. Several other companies now distribute the movie library of this now-defunct company. Last seen on Ten Seconds That Shook the World on AT&T U-verse Screen Pack, but it is no longer available. Also seen on The Red Balloon and Sad Song of Yellow Skin. You can find this fairly easily on old PBS programs on the Internet Archive, mainly those originally presented by WNET. The B&W variant was found in the Argentinian film Piel de Verano. The blue BBC variant was seen on a tape of España Viva. Do not expect to see this on Columbia Pictures Home Entertainment's releases of films in their library, including Breaker Morant.

Editor's Note: This logo has been noted for its strange electronic soundtrack.

5th Logo (1971?-1984?)

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Logo: On a different-colored background, we see 'Distributed in the USA by FILMSIncorporated, a subsidiary of' with the PMI logo and 'Distributed in Canada by BBC Television Distributors'.

Variants: The background colors can range from black to different shades of blue/green. The text can be white, yellow, or orange.

FX/SFX: None. This is a still logo.

Music/Sounds: None.

Availability: Seen on FI's later releases, in collaboration with BBC Enterprises. Check websites like the Internet Archive for their films.

Editor's Note: None.