Draft:VTM

Background

VTM was the very first commercial television station in the Flanders (the Dutch speaking region of Belgium), launched in 1989. The group would later go on to create other networks including Kanaal 2, Vitaya, VTM Kzoom and JIM TV following the success of this channel.

1st Ident (1989-1997)

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Visuals: We start with a body of water. Yellow, green and red stripes appear in the water, dividing it into various pixels. Out of some green, yellow and red lights are emitted out of which the letters V, T and M are formed. Three light flashes on the side with green, yellow and red end the composition.

Variants:

• In some variants, a singer, at the end of the song, would sing VTM, at the rhythm and moment of the three light flashes.
• There is a closedown variant in which the stripes detach themselves from the logo, the letters put themselves back into a flat surface and reform the sea, while the camera pans up to reveal the moon. Three meteors in the colors of the stripes fall from the sky and pass by the moon one by one.

Technique: CGI animation by Match Frame Computer Graphics made with Cubicomp Vertigo software.

Audio:

• Startup: A synthesized tune that wouldn't feel out of place in a SNES/Sega Genesis game.
• Closedown: A trumpet theme.

2nd Ident (1989-1990)

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Visuals: On a very dark brown background, there are multiple translucent blue pads, which shrink and move away, aside from the middle one, which turns into a parallelogram. Three lights fly in and form the sticks as the "VTM" wordmark appears on the parallelogram.

Variant: There is a variant where the logo remains static and only shines.

Technique: CGI animation.

Audio: A calming synth theme.

3rd Ident (1990-1993)

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Visuals: On a dark blue background, we see several glass-like rectangles rotating while the logo assembles itself.

Variant: Some variants depict the rectangles remaining static.

Technique: CGI animation.

Audio: Same as the previous logo. On occasion, the audio may use a remixed version of the music.

4th Ident (1994-1995)

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Visuals: This logo has 4 variants depending on the season. The VTM logo flies around inside a glass cylinder in front of a sky background and an object that matches the season (flowers in spring, swimming people in summer, birds flying in autumn and snow in winter).

Technique: A combination of CGI and live-action.

Audio: A synth theme that's arranged differently depending on the variant (jazzy in spring, light in summer and somewhat melancholic in autumn and winter).

5th Ident (1996)

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Visuals: Again, depends on the variant and season:

• Winter: People are shown ice skating on an ice rink with the VTM logo on it.
• Spring: Unknown
• Summer: People are shown swimming in a VTM logo-shaped swimming pool.
• Autumn: The wind is blowing while geese fly in the sky, and some people walk towards the VTM logo in the sky. A woman can be seen jumping and feeling the air.
• Christmas: Same as the winter variant, but some ice skaters wear Christmas hats while snow falls from the sky.

Technique: A combination of CGI and live-action.

Audio: A three-note harp theme. The Christmas variant adds sleigh bells.

6th Ident (1997-2000)

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Visuals: We see butterflies flying around in a flower field, with the clouds in the shape of the logo. A woman is sometimes seen dancing around.

Variant: In the closedown, we see more views of the dancing woman separated by clips of some programmes that aired on the channel, before we fade into the final product where the VTM logo is formed by the clouds, with the final line "Kleur je dag" (color your day) being written down near the bottom right of the screen.

Technique: A combination of live-action and CGI.

Audio:

• Normally, it's a three note harp theme.
• During the closedown, there is a longer song, with the following lyrics:
  • Dutch: Weer een dag voorbij, voor VTM en mij. Morgen zie ik je weer, ik wil meer en meer. Je kleurt mijn dag VTM.
  • English: Again a day goes past, for VTM and me. Next morning I see you again, I want more and more. You color my day VTM.

7th Ident (2000-2004)

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Visuals: We see a moving image, that transitions to the VTM logo in a different scenery after a while.

Technique: Live action and overlayed computer animation.

Audio: A short piano tune.

8th Ident (2004-2008)

Unknown. Designed by Gédéon.

9th Ident (2008-2012)

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Visuals: On an orange, striped background, we see the VTM logo.

Variant: Some variants would show a live-action scene with separate stripes blending in, with the VTM logo at the end.

Technique: Live action and computer animation by BDA Creative.

Audio: Unknown

10th Ident (2012-2018)

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Unknown. Designed by Gédéon.

11th Ident (2018-2020)

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Unknown. Designed by Gédéon.

12th Ident (2020-)

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Visuals: On an orange background, we see a 3D model of a tweaked version of the "vtm" wordmark, passing through a glowing streak, with its position starting from the left or the right. A 2D version of the wordmark then forms as the streak deforms.

Variants: There are multiple later variants which involve the logo and multiple streaks on an orange gradient background:

• Six glowing streaks form surrounding the logo. We then zoom out further at the streaks deform.
• Eight streaks form from left to right and deform one by one as the VTM logo zooms from us.
  • A reversed version of this variant exists.

Technique: CGI designed by Gédéon.

Audio:

• The early variant has a woman singing the channel's three-note jingle, followed by a sting.
• One of the later variants feature a guitar rendition of the jingle, accompanied by several wooshing sounds.
• Another one of the later variants use an electronic rendition of the tune accompanied by a female singing the channel's name.
  • The reversed version of this variant uses an echoed electronic sting.