Draft:VTM: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Background: VTM was the very first commercial television station in Flanders (a region in Belgium), launched in 1989. The group would later go on to create [[VTM 2 (Belgium)|Kanaal 2]], Vitaya, VTM Kzoom and JIM TV following the success of this channel.
'''Background:''' VTM was the very first commercial television station in Flanders (a region in Belgium), launched in 1989. The group would later go on to create [[VTM 2 (Belgium)|Kanaal 2]], Vitaya, VTM Kzoom and JIM TV following the success of this channel.

1st Logo
(1989-1997)


=== 1st Logo (1989-1997) ===
<center><youtube width=240 height=185>0ZZptZjz88Y</youtube><youtube width=240 height=185>uao0Bn36zIA</youtube></center>
<center><youtube width=240 height=185>0ZZptZjz88Y</youtube><youtube width=240 height=185>uao0Bn36zIA</youtube></center>


Logo: The logo starts out in the sea. Yellow, green and red stripes appear in the water, dividing it into various pixels. Out of some green, yellow and red lights are emitted out of which the letters V, T and M are formed. Three light flashes on the side with green, yellow and red end the composition.
'''Logo:''' The logo starts out in the sea. Yellow, green and red stripes appear in the water, dividing it into various pixels. Out of some green, yellow and red lights are emitted out of which the letters V, T and M are formed. Three light flashes on the side with green, yellow and red end the composition.


'''Variants:'''
Variant:
In some variants, a singer, at the end of the song, would sing ''VTM'', at the rhythm and moment of the three light flashes. There is a closedown variant in which the stripes detach themselves from the logo, the letters put themselves back into a flat surface and reform the sea, while the camera pans up to reveal the moon.


FX/SFX: The animation consists of superb computer graphics for the time, which still looked decent by the end of the startup's lifespan.
* In some variants, a singer, at the end of the song, would sing ''VTM'', at the rhythm and moment of the three light flashes.
* There is a closedown variant in which the stripes detach themselves from the logo, the letters put themselves back into a flat surface and reform the sea, while the camera pans up to reveal the moon.


'''FX/SFX:''' The animation consists of superb computer graphics for the time, which still looked decent by the end of the startup's lifespan.
Music/Sounds:
Startup: A synthesized tune that wouldn't feel out of place in a SNES/Sega Genesis game. Closedown: A trumpet theme.


'''Music/Sounds:'''
Availability: Extinct.


* Startup: A synthesized tune that wouldn't feel out of place in a SNES/Sega Genesis game.
Editor's Note: None.
* Closedown: A trumpet theme.


'''Availability:''' Extinct.


'''Editor's Note:''' None.
2nd Logo
(1989-1990)


=== 2nd Logo (1989-1990) ===
<center><youtube width=240 height=185>M9E133PrGDA</youtube></center>
<center><youtube width=240 height=185>M9E133PrGDA</youtube></center>


Logo: On a black background, we see a crystal with the logo on it.
'''Logo:''' On a black background, we see a crystal with the logo on it.


Variant: In some variants the logo is seen zooming in.
'''Variant:''' In some variants the logo is seen zooming in.


FX/SFX: TBA
'''FX/SFX:''' TBA


Music/Sounds: A calming synth theme.
'''Music/Sounds:''' A calming synth theme.


Availability: Extinct.
'''Availability:''' Extinct.


Editor's Note: None.
'''Editor's Note:''' None.



3rd Logo
(1990-1993)


=== 3rd Logo (1990-1993) ===
<center><youtube width=240 height=185>1jTRqmcZ6KQ</youtube><youtube width=240 height=185>SUX9ZI0zA7M</youtube></center>
<center><youtube width=240 height=185>1jTRqmcZ6KQ</youtube><youtube width=240 height=185>SUX9ZI0zA7M</youtube></center>


Logo: On a dark blue background, we see several glass-like rectangles rotating while the logo assembles itself.
'''Logo:''' On a dark blue background, we see several glass-like rectangles rotating while the logo assembles itself.


'''Variants:'''
Variant:
There is a variant which remixes the music.
In another one the rectangles stand still.


* There is a variant which remixes the music.
FX/SFX: TBA
* In another one the rectangles stand still.


'''FX/SFX:''' TBA
Music/Sounds: Same as the previous logo.


'''Music/Sounds:''' Same as the previous logo.
Availability: Extinct.


'''Availability:''' Extinct.
Editor's Note: None.


'''Editor's Note:''' None.


=== 4th Logo (1994-1995) ===

4th Logo
(1994-1995)

<center><youtube width=240 height=185>hW3znSW9gUo</youtube><youtube width=240 height=185>DnVUVXS9gqM</youtube><youtube width=240 height=185>P14GkeqWnnM</youtube><youtube width=240 height=185>eNqLcO8Vi4A</youtube></center>
<center><youtube width=240 height=185>hW3znSW9gUo</youtube><youtube width=240 height=185>DnVUVXS9gqM</youtube><youtube width=240 height=185>P14GkeqWnnM</youtube><youtube width=240 height=185>eNqLcO8Vi4A</youtube></center>


Logo: This logo has 4 variants depending on the season. The VTM logo flies around a glass cylinder in front of a sky background and an object that matches the season (flowers in spring, swimming people in summer, birds flying in autumn and snow in winter).
'''Logo:''' This logo has 4 variants depending on the season. The VTM logo flies around a glass cylinder in front of a sky background and an object that matches the season (flowers in spring, swimming people in summer, birds flying in autumn and snow in winter).


FX/SFX: TBA.
'''FX/SFX:''' TBA.


Music/Sounds: A synth theme that's arranged differently depending on the variant (jazzy in spring, light in summer and somewhat melancholic in autumn and winter).
'''Music/Sounds:''' A synth theme that's arranged differently depending on the variant (jazzy in spring, light in summer and somewhat melancholic in autumn and winter).


Availability: Extinct.
'''Availability:''' Extinct.


Editor's Note: None.
'''Editor's Note:''' None.



5th Logo
(1996)


=== 5th Logo (1996) ===
<center><youtube width=240 height=185>iYJtE0Ql39E</youtube><youtube width=240 height=185>QXNcGZBOYqQ</youtube><youtube width=240 height=185>FGLXTz_QUfk</youtube><youtube width=240 height=185>6TvcIRbISuc</youtube></center>
<center><youtube width=240 height=185>iYJtE0Ql39E</youtube><youtube width=240 height=185>QXNcGZBOYqQ</youtube><youtube width=240 height=185>FGLXTz_QUfk</youtube><youtube width=240 height=185>6TvcIRbISuc</youtube></center>


Logo: Again, depends on the variant and season.
'''Logo:''' Again, depends on the variant and season:


* Winter: People ice skating in an ice rink with the VTM logo on it.
Variant:
* Spring: TBA
Winter: People ice skating in an ice rink with the VTM logo on it.
* Summer: People swimming in a VTM logo-shaped swimming pool.
Spring: TBA
* Autumn: The wind is blowing while geese fly in the sky, and some people walk towards the VTM logo in the sky. Christmas: Same as the winter variant, but some ice skaters wear Christmas hats while snow falls from the sky.
Summer: People swimming in a VTM logo-shaped swimming pool.
Autumn: The wind is blowing while geese fly in the sky, and some people walk towards the VTM logo in the sky.
Christmas: Same as the winter variant, but some ice skaters wear Christmas hats while snow falls from the sky.


FX/SFX: TBA.
'''FX/SFX:''' TBA.


Music/Sounds: A three-note harp theme. The Christmas variant adds sleighbells.
'''Music/Sounds:''' A three-note harp theme. The Christmas variant adds sleighbells.


Availability: Extinct.
'''Availability:''' Extinct.


Editor's Note: None.
'''Editor's Note:''' None.



6th Logo
(1997-2000)


=== 6th Logo (1997-2000) ===
<center><youtube width=240 height=185>MrbVAw_PJ9I</youtube></center>
<center><youtube width=240 height=185>MrbVAw_PJ9I</youtube></center>


Logo: A woman is shown dancing in a flower field.
'''Logo:''' A woman is shown dancing in a flower field.


Variant: In the closedown the dancing gets expanded upon with flashes of celebrities and the final line at the end "Kleur je dag" (color your day), while the clouds form the VTM logo.
'''Variant:''' In the closedown the dancing gets expanded upon with flashes of celebrities and the final line at the end "Kleur je dag" (color your day), while the clouds form the VTM logo.


FX/SFX: TBA.
'''FX/SFX:''' TBA.


Music/Sounds:
'''Music/Sounds:'''
In normal variants it's a three note harp theme.
In the closedown a longer song is used, with the following lyrics:
Weer een dag voorbij (Again a day goes past)
Voor VTM en mij (for VTM and me.)
Morgen zie ik je weer (Next Morning I see you again.)
Ik wil meer en meer (I want more and more.)
Je kleurt mijn dag VTM (You color my day VTM.)


* In normal variants it's a three note harp theme.
Availability: Extinct.
* In the closedown a longer song is used, with the following lyrics:
** Weer een dag voorbij (Again a day goes past) Voor VTM en mij (for VTM and me.)
** Morgen zie ik je weer (Next Morning I see you again.)
** Ik wil meer en meer (I want more and more.)
** Je kleurt mijn dag VTM (You color my day VTM.)


'''Availability:''' Extinct.
Editor's Note: None.


'''Editor's Note:''' None.


=== 7th Logo (2000-2004) ===

7th Logo
(2000-2004)

<center><youtube width=240 height=185>KeAxRKsCa8w</youtube></center>
<center><youtube width=240 height=185>KeAxRKsCa8w</youtube></center>


Logo: We see a moving image, that transitions to the VTM logo in a different scenery after a while.
'''Logo:''' We see a moving image, that transitions to the VTM logo in a different scenery after a while.


FX/SFX: TBA.
'''FX/SFX:''' TBA.


Music/Sounds: A short piano tune.
'''Music/Sounds:''' A short piano tune.


Availability: Extinct.
'''Availability:''' Extinct.


Editor's Note: None.
'''Editor's Note:''' None.



8th Logo
(2004-2008)


=== 8th Logo (2004-2008) ===
TBA
TBA


=== 9th Logo (2008-) ===


9th Logo
(2008-present)

<center><youtube width=240 height=185>oa3v34lOP94</youtube><youtube width=240 height=185>mJaiCPeZaYk</youtube></center>
<center><youtube width=240 height=185>oa3v34lOP94</youtube><youtube width=240 height=185>mJaiCPeZaYk</youtube></center>


Logo: An orange and striped background with the logo embedded in it.
'''Logo:''' An orange and striped background with the logo embedded in it.


Variant: Some variants would show a live-action scene with separate stripes blending in, with the VTM logo at the end.
'''Variant:''' Some variants would show a live-action scene with separate stripes blending in, with the VTM logo at the end.


FX/SFX: TBA
'''FX/SFX:''' TBA


Music/Sounds: TBA
'''Music/Sounds:''' TBA


Availability: Current.
'''Availability:''' Current.


Editor's Note: None.
'''Editor's Note:''' None.

Revision as of 08:12, 13 May 2021

Background: VTM was the very first commercial television station in Flanders (a region in Belgium), launched in 1989. The group would later go on to create Kanaal 2, Vitaya, VTM Kzoom and JIM TV following the success of this channel.

1st Logo (1989-1997)

Logo: The logo starts out in the sea. Yellow, green and red stripes appear in the water, dividing it into various pixels. Out of some green, yellow and red lights are emitted out of which the letters V, T and M are formed. Three light flashes on the side with green, yellow and red end the composition.

Variants:

  • In some variants, a singer, at the end of the song, would sing VTM, at the rhythm and moment of the three light flashes.
  • There is a closedown variant in which the stripes detach themselves from the logo, the letters put themselves back into a flat surface and reform the sea, while the camera pans up to reveal the moon.

FX/SFX: The animation consists of superb computer graphics for the time, which still looked decent by the end of the startup's lifespan.

Music/Sounds:

  • Startup: A synthesized tune that wouldn't feel out of place in a SNES/Sega Genesis game.
  • Closedown: A trumpet theme.

Availability: Extinct.

Editor's Note: None.

2nd Logo (1989-1990)

Logo: On a black background, we see a crystal with the logo on it.

Variant: In some variants the logo is seen zooming in.

FX/SFX: TBA

Music/Sounds: A calming synth theme.

Availability: Extinct.

Editor's Note: None.

3rd Logo (1990-1993)

Logo: On a dark blue background, we see several glass-like rectangles rotating while the logo assembles itself.

Variants:

  • There is a variant which remixes the music.
  • In another one the rectangles stand still.

FX/SFX: TBA

Music/Sounds: Same as the previous logo.

Availability: Extinct.

Editor's Note: None.

4th Logo (1994-1995)

Logo: This logo has 4 variants depending on the season. The VTM logo flies around a glass cylinder in front of a sky background and an object that matches the season (flowers in spring, swimming people in summer, birds flying in autumn and snow in winter).

FX/SFX: TBA.

Music/Sounds: A synth theme that's arranged differently depending on the variant (jazzy in spring, light in summer and somewhat melancholic in autumn and winter).

Availability: Extinct.

Editor's Note: None.

5th Logo (1996)

Logo: Again, depends on the variant and season:

  • Winter: People ice skating in an ice rink with the VTM logo on it.
  • Spring: TBA
  • Summer: People swimming in a VTM logo-shaped swimming pool.
  • Autumn: The wind is blowing while geese fly in the sky, and some people walk towards the VTM logo in the sky. Christmas: Same as the winter variant, but some ice skaters wear Christmas hats while snow falls from the sky.

FX/SFX: TBA.

Music/Sounds: A three-note harp theme. The Christmas variant adds sleighbells.

Availability: Extinct.

Editor's Note: None.

6th Logo (1997-2000)

Logo: A woman is shown dancing in a flower field.

Variant: In the closedown the dancing gets expanded upon with flashes of celebrities and the final line at the end "Kleur je dag" (color your day), while the clouds form the VTM logo.

FX/SFX: TBA.

Music/Sounds:

  • In normal variants it's a three note harp theme.
  • In the closedown a longer song is used, with the following lyrics:
    • Weer een dag voorbij (Again a day goes past) Voor VTM en mij (for VTM and me.)
    • Morgen zie ik je weer (Next Morning I see you again.)
    • Ik wil meer en meer (I want more and more.)
    • Je kleurt mijn dag VTM (You color my day VTM.)

Availability: Extinct.

Editor's Note: None.

7th Logo (2000-2004)

Logo: We see a moving image, that transitions to the VTM logo in a different scenery after a while.

FX/SFX: TBA.

Music/Sounds: A short piano tune.

Availability: Extinct.

Editor's Note: None.

8th Logo (2004-2008)

TBA

9th Logo (2008-)

Logo: An orange and striped background with the logo embedded in it.

Variant: Some variants would show a live-action scene with separate stripes blending in, with the VTM logo at the end.

FX/SFX: TBA

Music/Sounds: TBA

Availability: Current.

Editor's Note: None.

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