Draft:Sadia: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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<!-- See AVID:Credits for a tutorial on adding credits -->
<!-- See AVID:Credits for a tutorial on adding credits -->
{{PageCredits|compiled=|description=|capture=|video=|edits=}}
{{PageCredits|compiled=|description=|capture=|video=|edits=}}
{{Infobox company|founded=1944|country=Concórdia, Santa Catarina, Brazil|image=Sadia (1947-2018-present).png|founder=Attilio Fontana
Dário Bordin|key people=Shuki Levy (music composer)|subsidiaries=Concórdia (merged with Spinelli--in turn currently known as Necton)
Transbrasil (defunct in 2001)|parent=Brasil Foods (BRF)|website=www.sadia.com.br}}


===Background===
===Background===
'''Sadia S.A.''' is a Brazilian food producer founded in 1944 in Concordia, Santa Catarina. The name originates from the acronym of "'''S'''ociedade '''A'''nônima Indústria e Comércio Concór'''dia'''", with Sadia also being a word meaning "healthy" in the Portuguese language. Sadia is known for being the largest producer of frozen goods, meat and poultry products in its country. The company has been a subsidiary of BRF S.A. since 2009.
'''Sadia S.A.''' is a major Brazilian food producer founded in 1947 in Concórdia, Santa Catarina (the same place where the company is headquartered). The company is Brazil's main exporter of meat-based products and it is among the world's leading producers of frozen foods. Since 2009, the company is now a subsidiary of BRF S.A. The company's signature jingle is a 10-note melody (G, C, E, F, E, C, G, A, C, C) composed by Shuki Levy in 1964 (who would also go on to work as a composer in partnership with [[Saban Entertainment|Haim Saban]] since then).


==={{Ordinal|1}} Logo (????)===
==={{Ordinal|1}} ID (March 1993-1996)===
{{MIA}}
<!-- Replace this line with logo captures and/or videos -->
'''Visuals:''' Superimposed on a {{Color|turquoise|sky}} background with mountains and green hills, the company name scrolls from the bottom of the background until it reaches the top of the screen.
'''Visuals:'''
<!-- Describe the visual aspects of the logo with as much detail as possible -->


'''Variants:''' Multiple versions exist for this ID, most of them use the same background and a few more than this amount use the same animation. One of the versions is a different from this ID used in the times of the 1994 FIFA World Cup: the version has a different sky background [just the sky] with the company name fading in at the start and then a bicolored rainbow ({{Color|green}} and {{Color|yellow}}) trails against the background just like a rainbow can do; the audio below is used with a voiceover (Gutemberg Ramos) saying "Sadia. Compromisso com o Brasil, ontem, hoje, e sempre."; the tag in the later version below is absent as well.
'''Variants:'''
<!-- If there are variants of the logo, please add them here. Otherwise remove this section -->


'''Later Variant:''' Starting in 1994, the ID is preceded by a tag (on a grey background with five light trails that slide each in an opposite way, the company name in red zooms in until the trails fade away from the background; it then freezes for a bit and then cuts to the ID).
'''Technique:'''
<!-- Note: do not describe what's moving in the logo. See AVID:Tutorials for more info and proper usage examples -->


'''Technique:''' Live-action, plus the text scrolling. The tag in the later version uses CGI.
'''Audio:'''
<!-- Describe the music or sounds being heard in the logo -->
'''Audio Variants:'''
<!-- If there are variants of the music or sounds, please add them here. Otherwise remove this section -->


'''Audio:''' Every version starts with an upwards piano glissando which segues into a 5-note piano melody starting off under a solemn piano track. The audio is accompanied by a voiceover (Gutemberg Ramos) saying "[FOOD NAME] Sadia. [SLOGAN]." or on Christmas Day 1993, "A Sadia deseja a todos, um Feliz Natal." Composed by Shuki Levy using E-MU Proteus/1. The audio is also used in every version unless noted in the '''Other Audio Variants''' section below.
'''Availability:'''
<!-- State all primary sources that this logo could be found in -->


'''Early Audio Variant:''' A rare prototype version of the music exists in the logo's first days of use: a vibraphone note follows the piano melody above followed by a harp glissando building-up to a different 4-note orchestral melody playing under the same solemn piano track continuing from the above. The same voiceover (Gutemberg Ramos) says "Sadia. Compromisso com a qualidade do consumidor, ontem, hoje, e sempre." Also composed by Shuki Levy, this time using E-MU Proteus/2 (for both the harp and the orchestral melody).
'''Legacy:'''
<!-- If the logo does not have a significant impact on the logo community, the section above should be removed. Do not use Legacy to add opinionated statements -->


'''Other Audio Variants:'''
<!-- Please add categories according to the company's type, country of origin, and parent company (if applicable) -->

* The 50th anniversary version has the commercial song "Without Love" finish over it.
* The tag in the later version has the 1989 "Presented by" audio of Jornal Nacional play over it.

'''Availability:''' Used as a sponsorship bumper on Jornal Nacional from March 1993 to 1996
[[Category:Brazil]]
[[Category:Brazil]]
[[Category:Brazilian commercial tags]]
[[Category:Commercial tags]]
[[Category:Commercial tags]]
[[Category:Logos with cultural icons]]

Revision as of 19:55, 3 February 2024




Background

Sadia S.A. is a major Brazilian food producer founded in 1947 in Concórdia, Santa Catarina (the same place where the company is headquartered). The company is Brazil's main exporter of meat-based products and it is among the world's leading producers of frozen foods. Since 2009, the company is now a subsidiary of BRF S.A. The company's signature jingle is a 10-note melody (G, C, E, F, E, C, G, A, C, C) composed by Shuki Levy in 1964 (who would also go on to work as a composer in partnership with Haim Saban since then).

1st ID (March 1993-1996)


Visuals: Superimposed on a sky background with mountains and green hills, the company name scrolls from the bottom of the background until it reaches the top of the screen.

Variants: Multiple versions exist for this ID, most of them use the same background and a few more than this amount use the same animation. One of the versions is a different from this ID used in the times of the 1994 FIFA World Cup: the version has a different sky background [just the sky] with the company name fading in at the start and then a bicolored rainbow (green and yellow) trails against the background just like a rainbow can do; the audio below is used with a voiceover (Gutemberg Ramos) saying "Sadia. Compromisso com o Brasil, ontem, hoje, e sempre."; the tag in the later version below is absent as well.

Later Variant: Starting in 1994, the ID is preceded by a tag (on a grey background with five light trails that slide each in an opposite way, the company name in red zooms in until the trails fade away from the background; it then freezes for a bit and then cuts to the ID).

Technique: Live-action, plus the text scrolling. The tag in the later version uses CGI.

Audio: Every version starts with an upwards piano glissando which segues into a 5-note piano melody starting off under a solemn piano track. The audio is accompanied by a voiceover (Gutemberg Ramos) saying "[FOOD NAME] Sadia. [SLOGAN]." or on Christmas Day 1993, "A Sadia deseja a todos, um Feliz Natal." Composed by Shuki Levy using E-MU Proteus/1. The audio is also used in every version unless noted in the Other Audio Variants section below.

Early Audio Variant: A rare prototype version of the music exists in the logo's first days of use: a vibraphone note follows the piano melody above followed by a harp glissando building-up to a different 4-note orchestral melody playing under the same solemn piano track continuing from the above. The same voiceover (Gutemberg Ramos) says "Sadia. Compromisso com a qualidade do consumidor, ontem, hoje, e sempre." Also composed by Shuki Levy, this time using E-MU Proteus/2 (for both the harp and the orchestral melody).

Other Audio Variants:

  • The 50th anniversary version has the commercial song "Without Love" finish over it.
  • The tag in the later version has the 1989 "Presented by" audio of Jornal Nacional play over it.

Availability: Used as a sponsorship bumper on Jornal Nacional from March 1993 to 1996

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