Draft:Rai 1: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===7th Logo (2003-2010)===
===7th Logo (2003-2010)===
{{YouTube|id=M_RaemO3ijM|id2=_7Qj0Gou1o4}}
{{YouTube|id=M_RaemO3ijM|id2=_7Qj0Gou1o4|id3=V62Suoj9ZS0}}


'''Logo:''' On a {{color|blue}} background, we see the Rai Uno logo appearing. Then it rotates, turning into the word "Pubblicità" ("Advertisement" in Italian).
'''Logo:''' On a {{color|blue}} background, we see the Rai Uno logo appearing. Then it rotates, turning into the word "Pubblicità" ("Advertisement" in Italian).

Revision as of 16:48, 12 January 2023


Rai Uno

1st Logo (1983-1985)


Logo: On a black background, a blue ball flies in as an even bigger sky blue ball with a wireframe pattern flies into view. The ball then enters the bigger ball, flying through its yellow interior. A TV tube shape flips into view, with a black background with a white glow in the middle, and the text "RAIUNO", with "RAI" in blue and "UNO" in sky blue, flips in. The tube then fills the background and the ball fully disappears as the logo zooms out onto a blue gradient background and a sphere in the corner. A shadow slides out and the logo shines.

Variants:

  • A short version that was later introduced later in its usage starts with the ball outside of the bigger ball before fading to it entering the TV tube. The theme is the last few seconds of the normal theme.
  • An abridged version has the text zooming out as the middle of the background glows white. This has the last three notes from the Rai logo's theme at the time.

Technique: The balls and screen moving, the text zooming in. Early CGI that looks quite dated.

Music/Sounds: Same as the Rai logo at the time.

Availability: Extinct.

2nd Logo (1985-1988)


Logo: On a light purple background, a blue ball is seen flying through some translucent tunnels, filling them with blue. The camera then zooms out of the tunnels and rotates upward to reveal the "RAIUNO" logo, along with a bunch of differently sized balls. The logo's shadow moves a bit.

Variant: An abridged version has the logo already formed, with a single ball flying over the logo.

Technique: The camera moving, the ball moving, and the formation of the Rai text.

Music/Sounds: Same as the Rai logo at the time.

Availability: Extinct.

3rd Logo (1988-1993)


Logo: On a space background, we see two orange blocks with images of flowers in them and a blue ball. The blue ball moves towards the background as the camera rotates. The "RAIUNO" logo, now in silver comes down from the top orange block and moves to the center while the blue ball hides behind the "U".

Technique: The camera, the ball, and the text moving.

Music/Sounds: A reorchestrated synth version of the Rai theme.

Availability: Extinct.

4th Logo (1993-1998)


Logo: On a blue background. we see a multicolored filmstrip coming up from the bottom. Later on, a blue sphere comes out of the back of the filmstrip before settling on its front side and the "RAIUNO" logo comes up. When the logo's fully formed, it stops moving.

Technique: The crystals, the filmstrip, the sphere, and the text moving.

Music/Sounds: A 10-note theme played on the piano.

Availability: Extinct.

Legacy: The theme is a favorite of many.

5th Logo (1995-1998)


Logo: On a sky blue background, we see a wall of crystal lines sliding in from the bottom. The word "UNO", made of glass, fades in as the RAI logo appears from the left side of the screen.

Technique: The crystal wall, the Rai logo moving, the background.

Music/Sounds: Same as the previous logo, but only the last 2 notes are played.

Availability: Extinct.

Legacy: Same as the 4th Logo.

6th Logo (2000-2003)


Logo: On a white-blue background, we see the butterfly symbol zooming out, then the background turns blue while the words "Rai Uno" appear on the left and right sides of the butterfly symbol.

Variants:

  • A variant also exist where a male announcer says "Pubblicità", with the "Pubblicità" appearing under the logo when the blue background appears.
  • A longer variant exists. We see the Rai Uno logo at the bottom-left corner on a blue background, then a white piece forms the butterfly symbol while the blue background disappears and the blue butterfly symbol zooming in out the right corner on the white-blue.

Technique: The background moving, the butterfly symbol zooming out, the background turning blue, the text fading in.

Music/Sounds: A dramatic note, then a 4-note theme. On the closing variant, it plays a guitar piece until the last part is the dramatic note.

Availability: Extinct.

7th Logo (2003-2010)


Logo: On a blue background, we see the Rai Uno logo appearing. Then it rotates, turning into the word "Pubblicità" ("Advertisement" in Italian).

Variants:

  • When the advertisements are over, the logo just has the Rai Uno logo appearing.
  • There is a version where a male announcer says the word "Pubblicità".
  • During the 2006 Germany World Cup, a special bumper was made. Shortly after the logo appears, the Germany World Cup 2006 logo wipes in, replacing the Rai Uno logo. As it fades to "Pubblicità", white dots appear with a wave effect. The normal version doesn't have the white dots appear.
  • A christmas variant exists since 2009, where it's the regular Rai logo but with a christmas letter (with a christmas tree, a present and a reindeer) moving to the left corner of the screen, as it stops, the card closes with a bow forming and the text behind it saying "Buone Feste" ("Happy Holidays" in Italian).

Technique: The Rai Uno logo appearing, the text changing.

Music/Sounds: A 7-note theme.

Availability: Extinct.

Legacy: Same as the 4th Logo.

Rai 1

1st Logo (2010-2016)


Logo: On a cloudy background, we see a transparent box which reveals another box, then they rotate until they reveal "Rai" in white on a blue rectangle, and "1" in blue on a white square.

Variant: A variant with a different cloudy background exists.

Technique: The clouds moving, the boxes moving and rotating. This was designed by Frame by Frame.

Music/Sounds: A 10-note piano theme.

Availability: Extinct.

Legacy: Same as the 4th Rai Uno logo.

2nd Logo (2016-)


Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: Current.

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