Draft:AVROTROS

Background

AVROTROS is the merger of Dutch public broadcasters AVRO and TROS. It was founded in 2014.

1st ID (2014-2016) (opening)

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Visuals: On a moving live-action background (depending on the variant), we can see the transparent circle with the letter "a" spinning until it stop to the left. After the circle stops moving, the word "AVROTROS" slides from the left until it stops the right of the circle.

Variants:

• Ballerina - There is a zoomed in of a ballerina music box that is spinning near the mirror. A sound of the ballerina figure spinning can be heard throughout.
• Bladmuziek (Sheet music) - There is a zoomed in view of a sheet music that's laid down on a flat surface. A sound of a violin note can be heard at the end.
• Film - There is a zoomed in view of a strip of film that was opened from a film canister. A sound of a film projector can be heard after the circle "a" zooms out to the left.
• Kogels (Bullets) - There is a zoomed in view of a few bullets that's laid on a flat surface. The camera then moves to the right, which it reveals a mirror. A sound of the bullets being inserted into the gun and being reloaded can be heard near the end.
• Lichtkrant (Marquee) - There is a zoomed in view of a dot matrix display-based marquee (which reads "HEADLINES") in the background that is moving to the left. A sound of a person talking can be heard at the end.
• Microfoon (Microphone) - There is a zoomed in view of a microphone. A sound of an audience applauding can be heard at the end.
• Paspoort (Passport) - There is a zoomed in view of a passport and a passport stamp. The camera moves to the right. A sound of a woman talking and stamping a passport can be heard at the end.
• Spotlight - There is a zoomed in view of a light fixture, which the camera moves to the right. A sound of a light buzzing can be heard at the end.
• Stethoscoop (Stethoscope) - There is a zoomed in view of a stethoscope. A sound of a person talking can be heard at the end.
• Toneelkijker (Opera Glasses) - There is a zoomed in view of an opera glass, which the camera moves to the right. A sound of an audience applauding can be heard at the end.

Technique: A combination of live-action background footage and CGI (the circle spinning) by CapeRock.

Audio: A relaxing guitar tune with sound effects that depend on the variant.

Availability: It was only used until 2016.

Legacy: The logo can be somewhat relaxing due to its music and its zoomed in background.

2nd ID (2014-2018) (closing)

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Visuals: Over the footage we see a "a" circle spinning then a "AVROTROS" text.

Technique: A combination of live-action background footage and CGI by CapeRock.

Audio: Same as the previous logo, albeit the male voiceover says "Thuis bij AVROTROS.".

3rd ID (2016-October 1, 2020) (opening)

Visuals: On a light blue background, a scattered amount of blobs of water began to move, forming the eye, which began from the cornea until the retina. As the cornea grows and explodes, a circle with the letter "a" forms and the word "AVROTROS" fades in.

Variant: In 2018, the logo was updated to include the rotating circle animation from the 4th logo.

Technique: CGI by CapeRock.

Audio: Unknown.

4th ID (2018-October 1, 2020) (closing)

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Visuals: There is a rotating circle then the text "AVROTROS".

Variants: Unknown

Technique: A combination of live-action background footage and CGI (the circle spinning) by CapeRock.

Audio: Same as the 2nd logo.

5th ID (October 1, 2020-)

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Visuals: On a dark blue background, the words "AVROTROS" zooms in and shifts from left to right and it shifts again to left two times.

Variants:

• At the end of programs produced/broadcasted by the company, the letters of the logo began to break apart as it zooms out while the program fades out, then the logo plays as normal.
  • There's also another ending variant where the text "DE OMROEP VOOR ONS" (either "DE OMROEP VOOR CULTUUR" or "CULTUUR VERBINDT ONS") zooms in and shows a footage of a AVROTROS program (Wie is de Mol? host Rik van de Westelaken says "Wie is de mol?", a snippet of Joost Klein's famous song "Europapa" from the Eurovision Song Contest 2024, etc.), then the logo normally zooms out.
• During Christmas, the dark blue background is overlaid by snowflakes.
• Sometimes, the tagline "de omroep voor ons" may appear at the bottom of the logo.
• In 2023, the logo has nine screens.

Technique: 2D computer animation by Studio Dumbar.

Audio: A four-note guitar tune that ends with a snap (similar to the Nintendo Switch startup). The music was composed by Amp.Amsterdam.

Audio Variant: At the end of programs produced/broadcasted by the company, a cracked sound effect can be heard when the letters of the logo began to break apart, then it follows with a long guitar note.