Draft:AT&T: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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'''Availability:''' Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the Bell System worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of ''The MacNeil/Lehrer NewsHour''.
'''Availability:''' Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the Bell System worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of ''The MacNeil/Lehrer NewsHour''.


'''Editor's Note:''' None.
'''Editor's Note:''' None.


===2nd Logo (January 9, 1984-1991)===
===2nd Logo (January 9, 1984-1991)===
[[File:Screenshot 20211109-070841 YouTube.jpg|350px|center]]
[[File:Screenshot 20211109-070841 YouTube.jpg|350px|center]]
{{YouTube|id=maCpquKJ1O8}}
{{YouTube|id=maCpquKJ1O8}}

'''Nickname:''' "The AT&T Globe", "The Death Star", "The Classic Globe"


'''Logo:'''
'''Logo:'''
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* Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "'''AT&T'''" fades in below. The logo turns 2D.
* Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "'''AT&T'''" fades in below. The logo turns 2D.


'''Trivia:''' This logo was designed by Saul Bass, who also did the 1969 logo for the Bell System (which AT&T owned until 1983).
'''Trivia:''' This logo was designed by Saul Bass, who also did the 1969 logo for the Bell System (which AT&T owned until 1983), and the [[Warner Bros. Pictures|Warner Bros.]] "Big W" logo.


'''FX/SFX:''' The flying, and the sliding.
'''FX/SFX:''' The flying, and the sliding.

Revision as of 04:57, 23 February 2022


1st Logo (1982-1984)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the Bell System worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of The MacNeil/Lehrer NewsHour.

Editor's Note: None.

2nd Logo (January 9, 1984-1991)


Nickname: "The AT&T Globe", "The Death Star", "The Classic Globe"

Logo:

  • On a black background , we see blue triangular prisms flying forward forming the AT&T sphere logo. As it rotates a bit, we see "AT&T" slide up and the logo turns 2D.
  • Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "AT&T" fades in below. The logo turns 2D.

Trivia: This logo was designed by Saul Bass, who also did the 1969 logo for the Bell System (which AT&T owned until 1983), and the Warner Bros. "Big W" logo.

FX/SFX: The flying, and the sliding.

Music/Sounds: Either a warbly synth bass, followed by five synthesized notes and four synth-piano notes or no music at all.

Music/Sounds Variant: One variant had a different synth theme.

Availability: Seen on corporate videos from AT&T. This animation was also seen on MacNeil/Lehrer programs on PBS which had AT&T as their corporate sponsor, including The MacNeil/Lehrer NewsHour and My Heart, Your Heart.

Editor's Note: None.

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