ADK: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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Created page with "{{Draft}} <!-- Do not remove the template above until the draft is in mainspace --> === Background === '''ADK Holdings Inc.''' (d/b/a '''ADK'''), formerly known as Asatsu-DK, is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. One, A..."
 
 
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=== Background ===
=== Background ===
'''ADK Holdings Inc.''' (d/b/a '''ADK'''), formerly known as Asatsu-DK, is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after [[Dentsu]] and Hakuhodo. The agency has 80 offices in over 20 countries. One, Asatsu-DK Europe, was established in 1993 in Amsterdam, Netherlands. It also has business tie-ups with Xinhua and other companies in the People's Republic of China. Bain Capital has owned the company since 2018.
'''ADK Holdings Inc.''' (d/b/a '''ADK'''), formerly known as Asatsu-DK, is a Japanese holding company with ventures in advertising and IP rights. Asatsu-DK was formed in 1999, when Asatsu merged with Dai-Ichi Kikaku. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after [[Dentsu]] and Hakuhodo. The agency has 80 offices in over 20 countries. In 2018, ADK was bought out by US capital firm Bain Capital and transitioned into a holding company a year later, with the original Asatsu-DK becoming ADK Marketing Solutions.


==={{Ordinal|1}} Logo (1999−2014)===
==={{Ordinal|1}} Logo (January 1, 1999−October 2002)===
<gallery mode="packed" heights="200">
File:TV Asahi - Asatsu-DK - Shin-Ei Animation (1996, from "Doraemon", 1979).jpeg
File:ABC TV-Asatsu-DK-Toei (1999 - Ojamajo Doremi).png
File:Fuji TV - Asatsu-DK (1999 - KochiKame) (Episode 125-145, Closing).jpg
File:Toei-ABC TV-Asatsu-DK-Toei Animation (2000 - Ojamajo Doremi Sharp).png
</gallery>

'''Visuals:''' There is the Asatsu-DK wordmark, consisting of the words "ASATSU-DK", in condensend sans-serif on a superimposed white font.

'''Technique:''' Superimposed animation.

'''Audio:''' The opening or closing theme of the show.

'''Availability:''' Seen on programs and series from this period such as ''Doraemon'' and ''Ojamajo Doremi'' series.

==={{Ordinal|2}} Logo (November 2002−May 31, 2014)===
<tabber>
<tabber>
2002-2009=
1999=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:TV Asahi - ADK - Shin-Ei Animation (2003, from "Doraemon", 1979).jpeg
File:TV Asahi - ADK - Shin-Ei Animation (2003, from "Doraemon", 1979).jpeg
File:Toei-ABC TV-ADK-Toei Animation (2004 - Futari wa Pretty Cure).png
</gallery>
|-|
2000s=
<gallery mode="packed" heights="200">
File:TV Asahi - ADK - Shin-Ei Animation (2005, from "Doraemon", 2005).jpeg
File:Toei-ABC TV-ADK-Toei Animation (2007 - Yes! Pretty Cure 5).png
File:Toei-ABC TV-ADK-Toei Animation (2009 - Fresh Pretty Cure!, Episode 26-50).png
</gallery>
</gallery>
|-|
|-|
2010-2014=
2010-2014=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toei-ABC TV-ADK-Toei Animation (2013 - Doki Doki! Pretty Cure, Episode 1-26).png
File:Toei-ABC TV-ADK-Toei Animation (2010 - HeartCatch Pretty Cure!, Episode 1-24).png
File:Toei-ABC TV-ADK-Toei Animation (2014 - Happiness Charge Pretty Cure!, old ADK logo).png
File:Toei-ABC TV-ADK-Toei Animation (2010 - HeartCatch Pretty Cure! (with ABC TV 60th Anniversary logo), Episode 39-49).png
</gallery>
</gallery>
</tabber>
</tabber>
Line 32: Line 41:
'''Audio:''' The opening or closing theme of the show.
'''Audio:''' The opening or closing theme of the show.


'''Availability:''' Seen on programs and series from this period such as ''Doraemon'' and ''Pretty Cure'' series.
'''Availability:''' Unknown.


==={{Ordinal|2}} Logo (April 1, 2014-)===
==={{Ordinal|3}} Logo (June 1, 2014-)===
<tabber>
<tabber>
2014-2019=
2014-2019=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toei-ABC TV-ADK-Toei Animation (2014 - Happiness Charge Pretty Cure!, current ADK logo).png
File:Toei-ABC TV-ADK-Toei Animation (2014 - Happiness Charge Pretty Cure! (with 2014 ADK logo), Episode 18-49).png
File:Toei-ABC TV-ADK-Toei Animation (2015 - Go! Princess Pretty Cure, Episode 1-25).png
File:Toei-ABC TV-ADK-Toei Animation (2015 - Go! Princess Pretty Cure, Episode 1-25).png
File:Toei-ABC TV-ADK-Toei Animation (2015 - Go! Princess Pretty Cure, Episode 26-50).png
File:Toei-ABC TV-ADK-Toei Animation (2016 - Mahou Tsukai Pretty Cure!, Episode 1-21).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2016 - Mahou Tsukai Pretty Cure!, Episode 22-50).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2017 - KiraKira★Pretty Cure à la Mode, Episode 1-23).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2017 - KiraKira★Pretty Cure à la Mode, Episode 1-23).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2017 - KiraKira★Pretty Cure à la Mode, Episode 24-49).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2019 - Star☆Twinkle Pretty Cure, Episode 1-25).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2019 - Star☆Twinkle Pretty Cure, Episode 1-25).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2019 - Star☆Twinkle Pretty Cure, Episode 26-49).png
</gallery>
</gallery>
|-|
|-|
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<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2020 - Healin' Good♡Pretty Cure, Episode 1-20).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2020 - Healin' Good♡Pretty Cure, Episode 1-20).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2020 - Healin' Good♡Pretty Cure, Episode 21-45).png
File:TV Asahi-Toei-ADK (2020 - Kamen Rider Saber).png
File:TV Asahi-Toei-ADK (2020 - Kamen Rider Saber).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2021 - Tropical-Rouge! Pretty Cure, Episode 1-31).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2021 - Tropical-Rouge! Pretty Cure, Episode 1-31).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2021 - Tropical-Rouge! Pretty Cure, Episode 32-46).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2022 - Delicious Party♡Pretty Cure).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2023 - Hirogaru Sky! Pretty Cure, Episode 1-9).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2023 - Hirogaru Sky! Pretty Cure, Episode 1-9).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2023 - Hirogaru Sky! Pretty Cure, Episode 10-32).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2023 - Hirogaru Sky! Pretty Cure, Episode 33-50).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2024 - Wonderful Pretty Cure!, Episode 1-19).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2024 - Wonderful Pretty Cure!, Episode 1-19).png
File:Toei-ABC TV-ABC Animation-ADK-Toei Animation (2024 - Wonderful Pretty Cure!, Episode 20-).png
</gallery>
</gallery>
</tabber>
</tabber>


'''Visuals:''' Superimposed on the opening/ending credits, is the stylized text "'''ɅDK<'''" in a stylized lettering with a "<" symbol placed next to it.
'''Visuals:''' Unknown

'''Variants:'''
*On <u>''KiraKira★Pretty Cure à la Mode''</u>, <u>''Healin' Good♡Pretty Cure''</u>, <u>''Tropical-Rouge! Pretty Cure''</u>, <u>''Delicious Party♡Pretty Cure''</u> and <u>'' Wonderful Pretty Cure!''</u>, the logo is pink with a white stroke.
*On <u>''Star★Twinkle Pretty Cure''</u>, the logo has a pink inner glow with a black stroke.
*On <u>''Soaring Sky! Precure''</u>, the logo has a {{color|lightblue|light blue}} beveled stroke.


'''Technique:''' Superimposed animation.
'''Technique:''' Superimposed animation.
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'''Audio:''' The opening or closing theme of the show.
'''Audio:''' The opening or closing theme of the show.


'''Availability:''' Seen on programs and series from this period such as ''Doraemon'' and ''Pretty Cure'' series.
'''Availability:''' Unknown.


{{Chronology|[[Asatsu]]||}}
[[Category:Japan]]
[[Category:Japan]]
[[Category:Japanese film logos]]
[[Category:Japanese television logos]]
[[Category:Japanese television logos]]
{{Japanese film logos}}
[[Category:Film logos]]
[[Category:Television logos]]
[[Category:Television logos]]
[[Category:ADK Holdings]]

Latest revision as of 21:31, 13 August 2024

Background

ADK Holdings Inc. (d/b/a ADK), formerly known as Asatsu-DK, is a Japanese holding company with ventures in advertising and IP rights. Asatsu-DK was formed in 1999, when Asatsu merged with Dai-Ichi Kikaku. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest advertising agency after Dentsu and Hakuhodo. The agency has 80 offices in over 20 countries. In 2018, ADK was bought out by US capital firm Bain Capital and transitioned into a holding company a year later, with the original Asatsu-DK becoming ADK Marketing Solutions.

1st Logo (January 1, 1999−October 2002)

Visuals: There is the Asatsu-DK wordmark, consisting of the words "ASATSU-DK", in condensend sans-serif on a superimposed white font.

Technique: Superimposed animation.

Audio: The opening or closing theme of the show.

Availability: Seen on programs and series from this period such as Doraemon and Ojamajo Doremi series.

2nd Logo (November 2002−May 31, 2014)

Visuals: There is the ADK wordmark, consisting of the words "ADK", in Optima Bold Italic on a superimposed white font.

Technique: Superimposed animation.

Audio: The opening or closing theme of the show.

Availability: Seen on programs and series from this period such as Doraemon and Pretty Cure series.

3rd Logo (June 1, 2014-)

Visuals: Superimposed on the opening/ending credits, is the stylized text "ɅDK<" in a stylized lettering with a "<" symbol placed next to it.

Variants:

  • On KiraKira★Pretty Cure à la Mode, Healin' Good♡Pretty Cure, Tropical-Rouge! Pretty Cure, Delicious Party♡Pretty Cure and Wonderful Pretty Cure!, the logo is pink with a white stroke.
  • On Star★Twinkle Pretty Cure, the logo has a pink inner glow with a black stroke.
  • On Soaring Sky! Precure, the logo has a light blue beveled stroke.

Technique: Superimposed animation.

Audio: The opening or closing theme of the show.

Availability: Seen on programs and series from this period such as Doraemon and Pretty Cure series.

Asatsu
ADK
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