Cricket Wireless

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 14:25, 13 July 2023 by SuperMax124 (talk | contribs) (Text replacement - "{{Ordinal|1}} Logo" to "1st Logo")

{{Expansion depth limit exceeded|description=SnowflakesOmega|video=Phone Ringtones & More, MORGBORG Tech}}{{Expansion depth limit exceeded|founded=March 17, 1999 ({{Expansion depth limit exceeded|1999|3|17}} years ago)|country=United States|name=Cricket Wireless LLC|image=Cricket_Wireless_(2014).svg|key people=John Dwyer (President)
Tiffany Baehman (Vice President and CMO)|parent=Leap Wireless (1999–2014)
AT&T (2014–present)}}

Background

Cricket Wireless is an American prepaid wireless service provider. It was founded in March 1999 by Leap Wireless International. AT&T acquired Leap Wireless International in March 2014, and later merged Cricket Wireless operations with Aio Wireless. Cricket Wireless competes primarily against T-Mobile's Metro, Dish's Boost Mobile and Verizon's Visible in the prepaid wireless segment.

{{Expansion depth limit exceeded|Cricket_(2012).png|3rd Logo (2012-2014)|Cricket_(2014).png|4th Logo (2014-)}}

1st Logo (2006?-2009)

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Logo:

  • Startup: On an {{Expansion depth limit exceeded|orange}} background, a {{Expansion depth limit exceeded|green}} circle grows from the bottom with the white text "free from hassles" in it, followed by another above with "free from counting". The background changes to white as a {{Expansion depth limit exceeded|green}} "k" appears moving at the bottom left of the screen to off-center. The rest of the word "cric et" in black fades in-between as radial semi-circles emerge next to the "k".
  • Shutdown: We see the Cricket logo on a {{Expansion depth limit exceeded|green}} background. Then it spins rapidly into the screen as a radial blur emerges from it, covering up most of the screen. We fade to black.

Variants: On Samsung’s line of Cricket phones, the Samsung logo would fade in after the shutdown animation.

Technique: 2D animation.

Music/Sounds:

  • Startup: Eight clanging ascending notes, followed by a two-note atmospheric synthesizer with a bell tune.
  • Shutdown: Another bell tune, with a descending synthesizer and then the clanging notes in reverse order, based on the startup theme.

Availability: Uncommon. Seen on Cricket phones from the late 2000’s;those to be the earliest ones.

2nd Logo (2009-2012)

Logo:

  • Startup: On a black background, the "k" from the Cricket logo fades in glowing. The rest of the word "cric et" fades in white, accompanied by "wireless" below.
  • Shutdown: A reverse version of the startup animation.

Technique: Basic 2D animation.

Music/Sounds: Same as the previous logo.

Availability: Uncommon. Seen on early 2010s Cricket phones.

3rd Logo (2012-2014)

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Logo: On a {{Expansion depth limit exceeded|green}} gradient background, we see particles forming the "cricket" text from previous logo.

Technique: CGI.

Music/Sounds: A six-note guitar theme.

Availability: Rare, due to its short lifespan. Seen on Cricket Wireless phones at the time.

{{Expansion depth limit exceeded|4}} Logo (2014-)

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Logo: On a white background, many lines appear in different colors. They then move away while the current Cricket logo is shown, without the {{Expansion depth limit exceeded|green}} part of the "k". Then a line zooms to form the finished "k".

Technique: 2D animation.

Music/Sounds: A remix of the current Cricket Wireless jingle.

Availability: Seen on current Cricket Wireless phones.

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