Claro: Difference between revisions
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===Background=== |
===Background=== |
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'''Claro''' is a Mexican company part of América Móvil, a Mexican telecom group. Claro serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The company's name means "bright," "clear," and also "of course," in both Portuguese and Spanish. |
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==={{Ordinal|1}} Logo (2006-2007)=== |
==={{Ordinal|1}} Logo (2006-2007)=== |
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'''Logo: We see a light blue background the Claro ball moves to the right and hits the screen, and zooms out of a red background and with a red dots in the earth. The earth turns red and pans down to the right and turns the Claro logo and the slogan <nowiki>''</nowiki>Claro que tienes mas<nowiki>''</nowiki> turns underneath the sphere. |
'''Logo:''' We see a light blue background the Claro ball moves to the right and hits the screen, and zooms out of a red background and with a red dots in the earth. The earth turns red and pans down to the right and turns the Claro logo and the slogan <nowiki>''</nowiki>Claro que tienes mas<nowiki>''</nowiki> turns underneath the sphere. |
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'''Variants: In stead of panning down to the right, the slogan's text is getting bigger. This is can be seen of the <nowiki>''</nowiki>Prepago de lanzamiento<nowiki>''</nowiki> promo and <nowiki>''</nowiki>Plan Joven<nowiki>''</nowiki> promo. The logo is getting shortened and the pixie dust rotates into the logo.It was seen on a Christmas commercial. In the 2006 Chilean telethon, the symbol is on the sphere but it pans down to form the Claro logo, also in the 2007 Chilean telethon, although the symbol and the slogan appears. |
'''Variants:''' In stead of panning down to the right, the slogan's text is getting bigger. This is can be seen of the <nowiki>''</nowiki>Prepago de lanzamiento<nowiki>''</nowiki> promo and <nowiki>''</nowiki>Plan Joven<nowiki>''</nowiki> promo. The logo is getting shortened and the pixie dust rotates into the logo.It was seen on a Christmas commercial. In the 2006 Chilean telethon, the symbol is on the sphere but it pans down to form the Claro logo, also in the 2007 Chilean telethon, although the symbol and the slogan appears. |
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'''FX/SFX: 3D Claro ball model. |
'''FX/SFX:''' 3D Claro ball model. |
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'''Music/Sounds: When it's launched, a male voice sings the slogan. Also in the launch Salvadoran, Costa Rican and Honduran commercials. Later, a choir sings the slogan at the end of the commercials 2006 and 2008. |
'''Music/Sounds:''' When it's launched, a male voice sings the slogan. Also in the launch Salvadoran, Costa Rican and Honduran commercials. Later, a choir sings the slogan at the end of the commercials 2006 and 2008. |
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'''Music/Sounds Variants: In a <nowiki>''</nowiki>Llego el verano<nowiki>''</nowiki> Commercial, a smooth-talking hippie-like male voice sing the slogan at the end of the commercial. |
'''Music/Sounds Variants:''' In a <nowiki>''</nowiki>Llego el verano<nowiki>''</nowiki> Commercial, a smooth-talking hippie-like male voice sing the slogan at the end of the commercial. |
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'''Availability:''' |
'''Availability:''' Fairly common. It seen at the end of commercials 2006 between 2008. Also in the auspice screen of Chilean TV stations and programs. |
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'''Logo: On a black or white background, the Claro sphere appears and the slogan fades in underneath. |
'''Logo:''' On a black or white background, the Claro sphere appears and the slogan fades in underneath. |
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'''Variants: In a 2007 Christmas commercial, the logo is in a Christmas tree sphere. On the 3G commercials, the text 3G swoops before the Claro logo forms. |
'''Variants:''' In a 2007 Christmas commercial, the logo is in a Christmas tree sphere. On the 3G commercials, the text 3G swoops before the Claro logo forms. |
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'''Music/Sounds: The same choir singing the slogan, in mid-2008. A 6-note fanfare is heard at the end of commercials, also a male announcer says <nowiki>''</nowiki>Con Claro, Claro que tienes más<nowiki>''</nowiki>. |
'''Music/Sounds:''' The same choir singing the slogan, in mid-2008. A 6-note fanfare is heard at the end of commercials, also a male announcer says <nowiki>''</nowiki>Con Claro, Claro que tienes más<nowiki>''</nowiki>. |
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'''Music/Sounds Variants: A announcer says <nowiki>''</nowiki>Claro, una vez más con la teletón<nowiki>''</nowiki> was used on the 2008 Chilean telethon. |
'''Music/Sounds Variants:''' A announcer says <nowiki>''</nowiki>Claro, una vez más con la teletón<nowiki>''</nowiki> was used on the 2008 Chilean telethon. |
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=== 3rd Logo (June, 2010, May, 2017) === |
=== 3rd Logo (June, 2010, May, 2017) === |
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'''Logo: We see a gray background, the Claro logo and the slogan, fades right to the end of a commercial. |
'''Logo:''' We see a gray background, the Claro logo and the slogan, fades right to the end of a commercial. |
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'''Variants: In a white background, the Claro logo is now with a slogan <nowiki>''</nowiki>Yo soy Claro, y me gusta<nowiki>''</nowiki> and in 2014 it changed <nowiki>''</nowiki>Con Claro, Es posible<nowiki>''</nowiki>. |
'''Variants:''' In a white background, the Claro logo is now with a slogan <nowiki>''</nowiki>Yo soy Claro, y me gusta<nowiki>''</nowiki> and in 2014 it changed <nowiki>''</nowiki>Con Claro, Es posible<nowiki>''</nowiki>. |
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'''Music/Sound: The closing song of the commercial. The notification of said company, is heard on a few commercials. |
'''Music/Sound:''' The closing song of the commercial. The notification of said company, is heard on a few commercials. |
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=== 4th Logo (May, 2017-) === |
=== 4th Logo (May, 2017-) === |
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'''Logo: Same as before, now the slogan was changed to <nowiki>''</nowiki>Con Claro, nada te detiene<nowiki>''</nowiki>. since 2017 until 2019. The slogan was <nowiki>''</nowiki>Lo bueno de cambiar<nowiki>''</nowiki>. The slogan is <nowiki>''</nowiki>Seamos Claro<nowiki>''</nowiki>. |
'''Logo:''' Same as before, now the slogan was changed to <nowiki>''</nowiki>Con Claro, nada te detiene<nowiki>''</nowiki>. since 2017 until 2019. The slogan was <nowiki>''</nowiki>Lo bueno de cambiar<nowiki>''</nowiki>. The slogan is <nowiki>''</nowiki>Seamos Claro<nowiki>''</nowiki>. |
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'''Music/Sounds: The closing song of the commercial.''' |
'''Music/Sounds: The closing song of the commercial.''' |
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[[Category: |
[[Category:Mexico]] |
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[[Category: |
[[Category:Mexican commercial logos]] |
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[[Category:Commercial logos]] |
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Revision as of 23:17, 22 November 2022
 | This article may require cleanup to meet AVID's quality standards. Please help improve this article if you can. |
 | One or more descriptions on this page are missing or incomplete. If you have any further information on these logos, please consider editing this page to make our descriptions more complete. |
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Background
Claro is a Mexican company part of América Móvil, a Mexican telecom group. Claro serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The company's name means "bright," "clear," and also "of course," in both Portuguese and Spanish.
1st Logo (2006-2007)
Logo: We see a light blue background the Claro ball moves to the right and hits the screen, and zooms out of a red background and with a red dots in the earth. The earth turns red and pans down to the right and turns the Claro logo and the slogan ''Claro que tienes mas'' turns underneath the sphere.
Variants: In stead of panning down to the right, the slogan's text is getting bigger. This is can be seen of the ''Prepago de lanzamiento'' promo and ''Plan Joven'' promo. The logo is getting shortened and the pixie dust rotates into the logo.It was seen on a Christmas commercial. In the 2006 Chilean telethon, the symbol is on the sphere but it pans down to form the Claro logo, also in the 2007 Chilean telethon, although the symbol and the slogan appears.
FX/SFX: 3D Claro ball model.
Music/Sounds: When it's launched, a male voice sings the slogan. Also in the launch Salvadoran, Costa Rican and Honduran commercials. Later, a choir sings the slogan at the end of the commercials 2006 and 2008.
Music/Sounds Variants: In a ''Llego el verano'' Commercial, a smooth-talking hippie-like male voice sing the slogan at the end of the commercial.
Availability: Fairly common. It seen at the end of commercials 2006 between 2008. Also in the auspice screen of Chilean TV stations and programs.
2nd Logo (October, 2007, May, 2010)
Logo: On a black or white background, the Claro sphere appears and the slogan fades in underneath.
Variants: In a 2007 Christmas commercial, the logo is in a Christmas tree sphere. On the 3G commercials, the text 3G swoops before the Claro logo forms.
Music/Sounds: The same choir singing the slogan, in mid-2008. A 6-note fanfare is heard at the end of commercials, also a male announcer says ''Con Claro, Claro que tienes más''.
Music/Sounds Variants: A announcer says ''Claro, una vez más con la teletón'' was used on the 2008 Chilean telethon.
3rd Logo (June, 2010, May, 2017)
Logo: We see a gray background, the Claro logo and the slogan, fades right to the end of a commercial.
Variants: In a white background, the Claro logo is now with a slogan ''Yo soy Claro, y me gusta'' and in 2014 it changed ''Con Claro, Es posible''.
Music/Sound: The closing song of the commercial. The notification of said company, is heard on a few commercials.
4th Logo (May, 2017-)
Logo: Same as before, now the slogan was changed to ''Con Claro, nada te detiene''. since 2017 until 2019. The slogan was ''Lo bueno de cambiar''. The slogan is ''Seamos Claro''.
Music/Sounds: The closing song of the commercial.
