CRM/McGraw Hill Films

From the Audiovisual Identity Database, the motion graphics museum

(1979-1982)

Nicknames: "The Triangle", "The Triangle and Head"

Logo: On a black background, we see several triangles with smaller triangles inside zoom out from the left to the center. Then, the same happens with the triangles from the right, then the triangles at the top. After the triangles from each side stop zooming out, the center triangle flashes, and after the last triangle zooms into the triangle, it flashes purple as a purple head shape facing the right zooms out. it stops at a comfortable position with a bit of the shape left on the triangle. After the head stops zooming, the text

CRM/McGRAW-HILL

presents

with some blue chyron at the front moves up and stops at the centre, as the triangle turns red. The chyron disappears as the triangle and head zoom in until we can't see it. Then, the text flashes and zooms out.

FX/SFX: The zooming, flashing, and chyron. Typical scanimate for the time

Music/Sounds: Same as the CRM Productions and McGraw Hill logo, but also distorted, again, due to film deterioration.

Availability: Very rare. Seen on some educational films.

Editor's Note: None.

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