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#REDIRECT [[Seville Pictures]]
{{PageCredits|description=CooleyBoy10|capture=Jeffery1970|video=Paperking99}}
===Background===
In 1995, Canadian video game developer Megatoon was purchased by [[Malofilm Video|Malofilm]], who then acquired sister company Multimedia Interactive in 1996. After René Malo resigned from the company in 1997, the three companies merged, with Malofilm becoming '''Behaviour Communications''', and Megatoon/MMI becoming [[Behaviour Interactive|Behaviour Interactive]]. Behaviour later acquired [[MDP Worldwide]] in 1999, turning that into '''Behaviour Worldwide'''. Soon after, the company struggled financially, leading to its split in 2001; the film studio was sold to Industry Entertainment and renamed [[Seville Pictures|Seville Pictures]], the game company was sold back to its founders and renamed to Artificial Mind & Movement, and the worldwide division was also sold back to its founders and reverted to its original name.
===(1997-2001)===
<gallery mode="packed" heights="200">
File:Behaviourfilm.jpeg
</gallery>{{YouTube|id=JbmVHXEui28}}
'''Logo:''' We see an old black-and-white video of a middle-aged woman walking on a street, when we suddenly fade to a shot of something rising up from the ground. Next she then stops and looks backwards, and we see her scream and point her arm up as we fade to a shot of a giant stone "b" being pulled up. We then see a matrix-web with the [[Behaviour Interactive|Behaviour Interactive]] logo (without the box with the company name underneath it) animating in various directions, crossfading to a view from a rollercoaster diving into a dark tunnel. We then fade into the "b" being pulled up near a skyscraper and a crane around it, in front of a rollercoaster, and we fade to a black background with the Behaviour logo on it.
'''Variant:''' On some films, the logo begins when we see the "b" being fully pulled up.
'''Technique:''' A mixture of live-action clips and minor CGI.
'''Music/Sounds:''' It starts off with some crickets chirping and the sound of footsteps, followed by a loud rumble and the woman briefly screaming. All of a sudden, the logo audio is cut off as the camera is driven into the darkness. As we fade into the ''b'' being pulled up, the sounds of the wind blowing and a heartbeat were heard. The short variant has just the sounds of wind blowing and the heartbeat or uses the film's opening theme.
'''Availability:''' Seen on ''Love & Sex'', ''Eye of the Beholder'', and the Canadian releases/prints of films from that company such as ''Chinese Box'' and ''Free Money''.
'''Legacy:''' The logo's strange and off-the-wall feeling has caught those in the logo community who have seen it off-guard. It is sometimes considered one of the weirdest logos ever made.
[[Category:Canada]]
[[Category:Film logos]]
[[Category:Canadian film logos]]
[[Category:Entertainment One]]
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