Astor Pictures Corporation: Difference between revisions

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===Background===
===Background===
Astor Pictures was founded by Robert M. Savini in 1930 as a distributor of film re-releases and other films. Among their re-releases were films from [[RKO Radio Pictures|RKO]], [[Grand National Pictures|Grand National]], [[Monogram Pictures|Monogram]] and [[Educational Pictures]], but it also distributed early [[Hammer Films (UK)|Hammer Films]] releases. In the early 50s Astor started a TV subsidiary called [[Atlantic Television Inc.|Atlantic Television]]. After Savini's death the two companies were acquired by George M. Foley and Franklin Bruder, but it went out of business around 1960.
Astor Pictures was founded by Robert M. Savini in 1930 as a distributor of film re-releases and other films. Among their re-releases were films from [[RKO Radio Pictures|RKO]], [[Grand National Pictures|Grand National]], [[Monogram Pictures|Monogram]] and [[Educational Pictures]], but it also distributed early [[Hammer Films|Hammer Films]] releases. In the early 50s Astor started a TV subsidiary called [[Atlantic Television Inc.|Atlantic Television]]. After Savini's death the two companies were acquired by George M. Foley and Franklin Bruder, but it went out of business around 1960.


===1st Logo (1939-1947)===
===1st Logo (1939-1947)===
<gallery mode="packed" heights="200">
⚫
[[File:Xc27klO2TdjalTM-9PphkQ120766.jpeg|center|350px]]{{YouTube|id=https://youtu.be/7g8OUKQ6aeM}}
Xc27klO2TdjalTM-9PphkQ120766.jpeg
'''Nickname:''' "The Triangle"
Astor Pictures Corp. 1938-1941.jpg
</gallery>
⚫
{{YouTube|id=https://youtu.be/7g8OUKQ6aeM}}


'''Logo:''' On a black background, we see zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.
'''Visuals:''' Over a black background, the logo starts with zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.


'''FX/SFX:''' The zoom-up.
'''Technique:''' Camera-controlled animation.


'''Music/Sounds:''' A bombastic sixteen note fanfare.
'''Audio:''' A bombastic sixteen-note fanfare.


'''Availability:''' Seen on some Astor re-releases from other studios.
'''Availability:''' Seen on some Astor re-releases from other studios.


⚫
===2nd Logo (1947-1957)===
'''Editor's Note:''' None.

⚫
===2nd Logo (1947-195?) ===
[[File:Astor Pictures Corporation.jpeg|center|350px]]
[[File:Astor Pictures Corporation.jpeg|center|350px]]
{{youtube|id=https://www.youtube.com/watch?v=qoVV6ZGJKiE|id2=https://youtu.be/TG9lr2XjYgA}}
{{youtube|id=https://www.youtube.com/watch?v=qoVV6ZGJKiE|id2=https://youtu.be/TG9lr2XjYgA}}
'''Nicknames:''' "The Bodybuilder", "The Man with the Logo"


'''Logo:''' On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. We zoom up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.
'''Visuals:''' On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. The logo zooms up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.


'''FX/SFX:''' The zoom in.
'''Technique:''' Camera-controlled animation.


'''Music/Sounds:''' A bombastic sixteen note fanfare.
'''Audio:''' A bombastic sixteen-note fanfare.


'''Availability:''' On some public domain movies. Seen on a 1947 re-release of ''Li'l Abner'' (1940), which plasters over the [[RKO Radio Pictures|RKO]] logo. You can check those tapes for this logo first.
'''Availability:''' On some public domain movies. Seen on a 1947 re-release of ''Li'l Abner'' (1940), which plasters over the [[RKO Radio Pictures|RKO]] logo.


⚫
[[Category:American film logos]]{{American film logos}}
'''Editor's Note''': None.
[[Category:American film logos]]
[[Category:United States]]
⚫
[[Category:American logos]]
[[Category:Film logos]]
[[Category:Film logos]]

Latest revision as of 02:21, 18 January 2024

Credits
Compiled by
Eric S.

Video captures courtesy of
simblos

Background

Astor Pictures was founded by Robert M. Savini in 1930 as a distributor of film re-releases and other films. Among their re-releases were films from RKO, Grand National, Monogram and Educational Pictures, but it also distributed early Hammer Films releases. In the early 50s Astor started a TV subsidiary called Atlantic Television. After Savini's death the two companies were acquired by George M. Foley and Franklin Bruder, but it went out of business around 1960.

1st Logo (1939-1947)


Visuals: Over a black background, the logo starts with zooming up three rows of words: "ASTOR" on a fancy font; "PICTURES" and "CORP.", with a dot below the letters. The last two words are in a triangular frame.

Technique: Camera-controlled animation.

Audio: A bombastic sixteen-note fanfare.

Availability: Seen on some Astor re-releases from other studios.

2nd Logo (1947-1957)


Visuals: On a black background, a still frame of a bodybuilder holding the APC logo fades in and zooms up to the distance. The logo consists of three rows of words: "ASTOR", "PICTURES" and "CORP.", with a star below the letters, in a triangular frame. The logo zooms up closer to the letters that the man holds, with "ASTOR" in a 3-D font and the T extended over the rest of the letters.

Technique: Camera-controlled animation.

Audio: A bombastic sixteen-note fanfare.

Availability: On some public domain movies. Seen on a 1947 re-release of Li'l Abner (1940), which plasters over the RKO logo.
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