Argentina Sono Film S.A.C.I.

Credits

Captures by
StrangeAndInterestingUsername and TVB

Editions by
PATRICKSTARSEVEN, TVB, DisneyInternationalFan, StrangeAndInterestingUsername, StarlightFantasy, BaldiBasicsFan, DiggaDigga2010, Electra, AlmightyKingPrawn and LMgamer36

Video captures courtesy of
Lizzie The Ford Model T 1920 productions, ifrequire, Jason Gibson and Lugamo94

Background

Argentina Sono Film S.A.C.I. is a film company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.

1st Logo (April 27, 1933-February 5, 1987)

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  1955 Soviet version

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  1975 Soviet version

Visuals: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

Variants:

• A black and white version exists.
• On a Soviet print of Amor a primera vista, a still from the logo appears, with "Производство АРГЕНТИНА СОНО-ФИЛЬМ" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.
• On a Soviet print of A la sonrisa de mamá, a still from the logo appears, with "Производство <<СОНО-ФИЛЬМ>> Аргентина" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.

Technique: Cel animation.

Audio: Originally silent, but as of El haragán de la familia, a bombastic majestic fanfare is used.

Availability: Seen on their releases from the 1930s-1970s. Its final appearance was on Los bañeros más locos del mundo.

2nd Logo (February 20-May 22, 1935)

Visuals: There is some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

Technique: Stop-motion.

Audio: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end. It sounds similar to the fanfare the previous logo used starting in 1940.

Availability: Seen only on El Alma del Bandoneón and Monte Crioll.

3rd Logo (June 4, 1987-July 9, 2015)

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Visuals: On a space background, the screen zooms through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in a serif version of the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.I" appears below. The logo shines.

Technique: A mix of cel animation and CGI.

Audio: Same as the first logo.

Audio Variant: Starting in 2006, the fanfare is reorchestrated.

Availability: It was seen on multiple movies from the company starting with El manosanta está cargado and until Locos Sueltos en el Zoo in 2015.

Legacy: A very popular logo in Argentina owning to its longevity.

4th Logo (August 11, 2016-July 12, 2018)

Visuals: A similar concept to before. The logo zooms through clouds (ala the 2014 Columbia Pictures logo), and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, only without the "S.A.C.I." banner, which flips up.

Technique: CGI.

Audio: A synthesized reorchestration of the second logo's fanfare.

Availability: It can be seen on the DVD release of Inseparables, and on Bañeros 5: Lentos y Recargados.

Legacy: To many that have seen it, this can be classified as the best logo from the company. At least, it is perceived this way by the English-speaking logo community. On the other hand, people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 25 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, with many comparing it to a cheap MIDI.