Argentina Sono Film S.A.C.I.: Difference between revisions

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(Based on Google Translate, which as we all know isn't the most accurate but I'm confident in what I'm seeing. Very strange how Argentinans have the exact opposite view of the logo community. Nostalgia is a hell of a drug, I suppose.)
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=== Background ===
'''Argentina Sono Film S.A.C.I.''' is ana entertainmentfilm company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.
 
{{ImageTOC
=== 1st Logo (1935) ===
|Argentina_Sono_Film_S.A.C.I._(Argentina,_1940s-1970s).png|1st Logo (April 27, 1933-February 5, 1987)
[[File:Argentina Sono Film S.A.C.I..png|center|350px|frameless]]
|Argentina_Sono_Film_S.A.C.I..png|2nd Logo (February 20-May 22, 1935)
{{YouTube|id=7AEOa7QNoXo}}
|Argentina_Sono_Film_S.A.C.I._(Argentina,_1970s-1980s).png|3rd Logo (June 4, 1987-July 9, 2015)
'''Nicknames:''' "The Belgrano Drain", "The Drowning Letters of Doom"
|Argentina_Sono_Film_S.A.C.I._(Argentina,_2016).png|4th Logo (August 11, 2016-July 12, 2018)
}}
 
=== 1st Logo (April 27, 1933-February 5, 1987)===
'''Logo:''' We see some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "'''SONO FILM'''" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"
<gallery mode="packed" heights="200">
Argentina Sono Film SACI (1933, Source - El haragán de la familia).png
Argentina Sono Film SACI (1948, Source - Dios se lo pague).png
[[File:Argentina Sono Film S.A.C.I. (Argentina, 1940s-1970s).png|center|frameless]]
Argentina Sono Film SACI (1955-1960, Source - Soviet print of Amor a primera vista).png|1955 Soviet version
Argentina Sono-Film (1972-1975).jpg|1975 Soviet version
</gallery>
{{YouTube|id=mRFV4COPvoA|id2=vzCLepvMVhM|id3=toH1ast0Wck|id4=tfppI2jywHo}}
'''LogoVisuals:''' On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.
 
'''Variants:'''
'''FX/SFX:''' Reversed live-action footage.
*A <u>black and white version</u> exists.
*On a <u>Soviet print of ''Amor a primera vista''</u>, a still from the logo appears, with "Производство АРГЕНТИНА СОНО-ФИЛЬМ" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.
*On a <u>Soviet print of ''A la sonrisa de mamá''</u>, a still from the logo appears, with "Производство <<СОНО-ФИЛЬМ>> Аргентина" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.
 
'''Technique:''' Cel animation.
'''Music/Sounds:''' The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end.
 
'''Audio:''' Originally silent, but as of ''El haragán de la familia'', a bombastic majestic fanfare is used.
'''Availability:''' Seen only on ''El Alma del Bandoneón.''
 
'''Availability:''' Seen on their releases from the 1930s-1970s. Its final appearance was on ''Los bañeros más locos del mundo''.
'''Editor's Note:''' The first half of the logo, while messy and possibly unnerving to some, has very impressive animation for the 30's.
 
=== 1st2nd Logo (February 20-May 22, 1935) ===
[[File:Argentina Sono Film S.A.C.I..png|center|350px|frameless]]
{{YouTube|id=7AEOa7QNoXo}}
 
'''LogoVisuals:''' WeThere seeis some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "'''SONO FILM'''" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"
=== 2nd Logo (1930s-1970s?) ===
[[File:Argentina Sono Film S.A.C.I. (Argentina, 1940s-1970s).png|center|frameless]]
{{YouTube|id=vzCLepvMVhM}}
'''Logo:''' On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.
 
'''FX/SFXTechnique:''' 2D animationStop-motion.
 
'''Music/SoundsAudio:''' The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end. It sounds similar to the fanfare the previous logo used starting in 1940.
'''Music/Sounds:''' A bombastic, majestic fanfare somewhat based off the 1st logo's fanfare at the beginning.
 
'''Availability:''' Uncommon in Argentina. Seen on their releases from the 1940s-1970s. First seenonly on silent''El movies,Alma butdel itBandoneón''s sound has first appeared inand ''El haragán de laMonte familiaCrioll.''
 
=== 3rd Logo (1970sJune 4, 1987-July 9, 2015) ===
'''Editor's Note:''' None.
<gallery mode="packed" heights="200">
[[File:Argentina Sono Film S.A.C.I. (Argentina, 1970s-1980s).png|center|frameless]]
Argentina Sono Film S.A.C.I. (2015) (From - Locos sueltos en el Zoo).png
</gallery>
{{YouTube|id=R3dzKPvLnQU|id2=ZBmJp8apq_s}}
'''LogoVisuals:''' On a space background, wethe screen zoomzooms through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "'''ARGENTINA'''" in a serif version of the same font as the previous logo appears, as does "'''SONO FILM'''", and a red ribbon with "S.A.C.LI" appears below. The logo shines.
 
'''Technique:''' A mix of cel animation and CGI.
=== 3rd Logo (1970s-2015) ===
[[File:Argentina Sono Film S.A.C.I. (Argentina, 1970s-1980s).png|center|frameless]]
{{YouTube|id=R3dzKPvLnQU}}
'''Logo:''' On a space background, we zoom through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "'''ARGENTINA'''" in the same font as the previous logo appears, as does "'''SONO FILM'''", and a red ribbon with "S.A.C.L" appears below. The logo shines.
 
'''FX/SFXAudio:''' EarlySame 2Das animationthe forfirst the '70slogo.
 
'''Audio Variant:''' Starting in <u>2006</u>, the fanfare is reorchestrated.
'''Music/Sounds:''' Same as before.
 
'''Availability:''' Common, itIt was seen inon multiple movies offrom the company starting with ''El manosanta está cargado'' and until ''Locos Sueltos en el Zoo'' in 2015.
 
'''Editor's NoteLegacy:''' A very popular logo in Argentina, whileowning general English speaking logo community reception is that it looks very outdated forto its time frame and the next logo is a vast improvementlongevity.
 
=== 4th Logo (August 11, 2016-July 12, 2018) ===
[[File:Argentina Sono Film S.A.C.I. (Argentina, 2016).png|center|frameless]]
{{YouTube|id=Sf8qYgPIuPY}}
'''LogoVisuals:''' A similar concept to before. WeThe zoomlogo zooms through clouds (ala the 2014 [[Columbia Pictures]] logo), and when we come to a clearing we see the same "'''ARGENTINA SONO FILM'''" text as before, only without the "S.A.C.I." banner, which flips up.
 
'''Technique:''' CGI.
'''FX/SFX:''' Advanced CGI, far better than the previous logos.
 
'''Music/SoundsAudio:''' A synthesized remakereorchestration of the oldsecond logo's fanfare.
 
'''Availability:''' It can be seen on athe DVD versionrelease of ''Inseparables'', and inon "''Bañeros 5: Lentos y Recargados"''.
 
'''Editor's NoteLegacy:''' To many that have seen it, this can be classified as the best logo from the cologo'scompany. At least, it is perceived this way by the English-speaking logo community:. YouTube comments on uploads ofOn the logoother fromhand, people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 4025 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, with many comparing it to a cheap MIDI.
 
[[Category:Argentine logosArgentina]]
[[Category:Film logos]]
[[Category:Argentine film logos]]

Latest revision as of 02:03, 2 July 2024


Background

Argentina Sono Film S.A.C.I. is a film company based in Buenos Aires that produced most of the major films during the classic period of Argentine cinema from 1933. In its current format, it serves as a production and distribution company.



1st Logo (April 27, 1933-February 5, 1987)

Visuals: On a background of a sky with clouds, a sun shining with a seal that says "SELECCION EDITOR" The text "ARGENTINA SONO FILM S.A.C.L" in the same format as before zooms in.

Variants:

  • A black and white version exists.
  • On a Soviet print of Amor a primera vista, a still from the logo appears, with "Производство АРГЕНТИНА СОНО-ФИЛЬМ" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.
  • On a Soviet print of A la sonrisa de mamá, a still from the logo appears, with "Производство <<СОНО-ФИЛЬМ>> Аргентина" appearing on top of the still, with "Производство" and "Аргентина" written in the same font.

Technique: Cel animation.

Audio: Originally silent, but as of El haragán de la familia, a bombastic majestic fanfare is used.

Availability: Seen on their releases from the 1930s-1970s. Its final appearance was on Los bañeros más locos del mundo.

2nd Logo (February 20-May 22, 1935)


Visuals: There is some giant letters "swimming" in what appears to be running water. The letters form together one by one on a soggy paper-ish form, to form an rays-like background with text that says "ARGENTINA" on the top in a fancy version of Arial, and "SONO FILM" on the bottom in a flat cartoon-ish font, superimposing its shadows of the background. Over the bottom we see a big house which looks like a very old mosque along with the text "PRESENTA"

Technique: Stop-motion.

Audio: The loud sounds of water dripping, along with a drumroll with a bombastic trumpet fanfare at the end. It sounds similar to the fanfare the previous logo used starting in 1940.

Availability: Seen only on El Alma del Bandoneón and Monte Crioll.

3rd Logo (June 4, 1987-July 9, 2015)

Visuals: On a space background, the screen zooms through stars, leading to a background of a sun. The same seal appears on the sun, and above it the text "ARGENTINA" in a serif version of the same font as the previous logo appears, as does "SONO FILM", and a red ribbon with "S.A.C.I" appears below. The logo shines.

Technique: A mix of cel animation and CGI.

Audio: Same as the first logo.

Audio Variant: Starting in 2006, the fanfare is reorchestrated.

Availability: It was seen on multiple movies from the company starting with El manosanta está cargado and until Locos Sueltos en el Zoo in 2015.

Legacy: A very popular logo in Argentina owning to its longevity.

4th Logo (August 11, 2016-July 12, 2018)

Visuals: A similar concept to before. The logo zooms through clouds (ala the 2014 Columbia Pictures logo), and when we come to a clearing we see the same "ARGENTINA SONO FILM" text as before, only without the "S.A.C.I." banner, which flips up.

Technique: CGI.

Audio: A synthesized reorchestration of the second logo's fanfare.

Availability: It can be seen on the DVD release of Inseparables, and on Bañeros 5: Lentos y Recargados.

Legacy: To many that have seen it, this can be classified as the best logo from the company. At least, it is perceived this way by the English-speaking logo community. On the other hand, people who live in Argentina are very negative, with many feeling like it was a crime to replace an iconic logo that stayed unchanged for over 25 years. The fanfare in particular is widely considered in Argentina a serious downgrade compared to before, with many comparing it to a cheap MIDI.

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