Apple (Commercial Tags): Difference between revisions
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{{Draft|decline=Yes|decliner=Camenati|reason=PageCredits and Background are empty. "Still logo" does not describe what technique is used to produce the tag.}} |
{{Draft|decline=Yes|decliner=Camenati|reason=PageCredits and Background are empty. "Still logo" does not describe what technique is used to produce the tag.}} |
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<!-- See AVID:Credits for a tutorial on adding credits --> |
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{{PageCredits|compiled=|description=|capture=|video=|edits=}} |
{{PageCredits|compiled=|description=|capture=|video=|edits=}} |
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=== |
===1st Tag (1981-1982)=== |
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==={{Ordinal|1}} Tag (1981-1982)=== |
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{{YouTube|id=bWWKooGgxhI|id2=ykg7bd1P-_M}} |
{{YouTube|id=bWWKooGgxhI|id2=ykg7bd1P-_M}} |
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'''Visuals:''' On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the {{color|blue}} registered mark, along with "The Personal Computer" in serif below, fades in. |
'''Visuals:''' On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the {{color|blue}} registered mark, along with "The Personal Computer" in serif below, fades in. |
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'''Availability:''' Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign. |
'''Availability:''' Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign. |
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=== |
===2nd Tag (1982-1998)=== |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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Apple (1984) (From - 1984 Super Bowl commercial).png |
Apple (1984) (From - 1984 Super Bowl commercial).png |
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'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font. |
'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font. |
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'''Technique:''' Fading effects. Otherwise, it's a still |
'''Technique:''' Fading effects. Otherwise, it's a still, computerized graphic. |
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'''Audio:''' The ending audio of the commercial. |
'''Audio:''' The ending audio of the commercial. |
Revision as of 18:32, 23 May 2024
1st Tag (1981-1982)
Visuals: On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the blue registered mark, along with "The Personal Computer" in serif below, fades in.
Variant: In 1982, the slogan was changed to "The most personal computer."
Technique: Cel animation.
Audio:
- A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer."
- On the 1982 commercials, a 7-note high-pitched synth that continues from the theme of the commercial, along with the biting sound and the announcer's line changed to "Apple. The most personal computer."
Availability: Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.
2nd Tag (1982-1998)
Visuals: On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
Technique: Fading effects. Otherwise, it's a still, computerized graphic.
Audio: The ending audio of the commercial.
Availability: Seen on Apple commercials from the time, such as the Macintosh's first commercial entitled "1984".
3rd Tag (1984)
Visuals: On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "Apple Computer" fades in below the logo.
Technique: Cel animation.
Audio: A voiceover saying "Personal Computer", followed by a biting sound, and the same voiceover says "Apple" at the end.
Availability: Can be seen on early 1980s Japanese commercials from the company.