Apple (Commercial Tags): Difference between revisions
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{{PageCredits|description=2K-tan|capture=Electra and Camenati|video=TheAppleFanBoy - Apple & Computer Archives, Shatner Method and agomoai_CM}}
{{ImageTOC
|Apple (1981).png|1st Tag (1981-1982)
|Apple (1984) (From - 1984 Super Bowl commercial).png|2nd Tag (1982-1998)
|Apple (1984).png|3rd Tag (1984)
}}
===
<gallery mode="packed" heights="200">
Apple (1981).png
Apple (1982).png
</gallery>
{{YouTube|id=bWWKooGgxhI|id2=ykg7bd1P-_M}}
'''Visuals:''' On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the {{color|blue}} registered mark, along with "The Personal Computer" in serif below, fades in.
'''Variant:'''
'''Technique:''' Cel animation.
* On the 1982 commercials, a 7-note high-pitched synth that continues from the theme of the commercial, along with the biting sound and the announcer's line changed to "Apple. The most personal computer."
'''Availability:''' Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.
<gallery mode="packed" heights="200">
Apple (1984) (From - 1984 Super Bowl commercial).png
</gallery>
▲==={{Ordinal|2}} Tag (1982-1998)===
'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
▲'''Variants:'''
▲'''Technique:''' Fading effects, or none.
'''Audio:''' The ending audio of the commercial.
'''Availability:''' Seen on Apple commercials from the time, such as the Macintosh's first commercial entitled "1984".
===3rd Tag (1984)===
<gallery mode="packed" heights="200">
Apple (1984).png
</gallery>
{{YouTube|id=GgBqnZ5XFB0|t=10}}
'''Visuals:''' On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "'''Apple Computer'''" fades in below the logo.
'''Technique:''' Cel animation.
'''Audio:''' A voiceover saying "Personal Computer", followed by a biting sound, and the same voiceover says "Apple" at the end.
'''Availability:''' Can be seen on early 1980s Japanese commercials from the company.
[[Category:United States]]
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Latest revision as of 13:30, 1 June 2024
2K-tan
Captures by
Electra and Camenati
Video captures courtesy of
TheAppleFanBoy - Apple & Computer Archives, Shatner Method and agomoai_CM
1st Tag (1981-1982)
Visuals: On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the blue registered mark, along with "The Personal Computer" in serif below, fades in.
Variant: In 1982, the slogan was changed to "The most personal computer."
Technique: Cel animation.
Audio:
- A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer."
- On the 1982 commercials, a 7-note high-pitched synth that continues from the theme of the commercial, along with the biting sound and the announcer's line changed to "Apple. The most personal computer."
Availability: Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.
2nd Tag (1982-1998)
Visuals: On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
Technique: Fading effects. Otherwise, it's a still, computerized graphic.
Audio: The ending audio of the commercial.
Availability: Seen on Apple commercials from the time, such as the Macintosh's first commercial entitled "1984".
3rd Tag (1984)
Visuals: On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "Apple Computer" fades in below the logo.
Technique: Cel animation.
Audio: A voiceover saying "Personal Computer", followed by a biting sound, and the same voiceover says "Apple" at the end.
Availability: Can be seen on early 1980s Japanese commercials from the company.