Apple (Commercial Tags): Difference between revisions

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Latest revision as of 13:30, 1 June 2024

Contents

1st Tag (1981-1982)	2nd Tag (1982-1998)	3rd Tag (1984)

1st Tag (1981-1982)

Visuals: On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the blue registered mark, along with "The Personal Computer" in serif below, fades in.

Variant: In 1982, the slogan was changed to "The most personal computer."

Technique: Cel animation.

Audio:

A synth chime, a biting sound, and an announcer saying "Apple. The Personal Computer."
On the 1982 commercials, a 7-note high-pitched synth that continues from the theme of the commercial, along with the biting sound and the announcer's line changed to "Apple. The most personal computer."

Availability: Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.

2nd Tag (1982-1998)

Visuals: On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.

Technique: Fading effects. Otherwise, it's a still, computerized graphic.

Audio: The ending audio of the commercial.

Availability: Seen on Apple commercials from the time, such as the Macintosh's first commercial entitled "1984".

3rd Tag (1984)

Visuals: On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "Apple Computer" fades in below the logo.

Technique: Cel animation.

Audio: A voiceover saying "Personal Computer", followed by a biting sound, and the same voiceover says "Apple" at the end.

Availability: Can be seen on early 1980s Japanese commercials from the company.

@@ Line 1: / Line 1: @@
+{{PageCredits|description=2K-tan|capture=Electra and Camenati|video=TheAppleFanBoy - Apple & Computer Archives, Shatner Method and agomoai_CM}}
-{{Draft
-|submit=Yes
-}}
-<!-- Do not remove the template above until the draft is in mainspace -->
-<!-- See AVID:Credits for a tutorial on adding credits -->
-{{PageCredits|compiled=|description=|capture=|video=|edits=}}
+{{ImageTOC
-===Background===
+|Apple (1981).png|1st Tag (1981-1982)
-<!-- This section is where you put the company's backstory -->
+|Apple (1984) (From - 1984 Super Bowl commercial).png|2nd Tag (1982-1998)
+|Apple (1984).png|3rd Tag (1984)
+}}
-==={{Ordinal|1}} Tag (1981-1982)===
+===1st Tag (1981-1982)===
+<gallery mode="packed" heights="200">
+Apple (1981).png
+Apple (1982).png
+</gallery>
 {{YouTube|id=bWWKooGgxhI|id2=ykg7bd1P-_M}}
 '''Visuals:''' On a black background, the seven parts of the Apple "rainbow" logo, without the bite, appear in top-bottom order. The bite then appears once it is formed, and the {{color|blue}} registered mark, along with "The Personal Computer" in serif below, fades in.
@@ Line 23: / Line 25: @@
 '''Availability:''' Seen on the 1981 Apple II commercials as well as the 1982 "The Most Personal Computer" campaign.
-==={{Ordinal|2}} Tag (1982-1998)===
+===2nd Tag (1982-1998)===
+<gallery mode="packed" heights="200">
-<!-- Replace this line with logo captures and/or videos -->
+Apple (1984) (From - 1984 Super Bowl commercial).png
-'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
+</gallery>
+'''Visuals:''' On a black background, the Apple "rainbow" logo is shown at the center. Below is the company's slogan in a serif font.
-'''Variants:'''
-'''Technique:''' Fading effects, or none.
+'''Technique:''' Fading effects. Otherwise, it's a still, computerized graphic.
 '''Audio:''' The ending audio of the commercial.
+'''Availability:''' Seen on Apple commercials from the time, such as the Macintosh's first commercial entitled "1984".
-'''Availability:'''
-==={{Ordinal|3}} Tag (1984)===
+===3rd Tag (1984)===
+<gallery mode="packed" heights="200">
+Apple (1984).png
+</gallery>
 {{YouTube|id=GgBqnZ5XFB0|t=10}}
 '''Visuals:''' On a black background, there is the rainbow Apple logo at the center without the bite. The bite then appears, and the white text "'''Apple Computer'''" fades in below the logo.