Al Taher Media Production

From the Audiovisual Identity Database, the motion graphics museum


Background

Al Taher Media Production is an Egyptian film production company.

1st Logo (June 25, 2017-August 8, 2019)

Visuals: On a black background, a group of gold balls of light are shown. The screen flips around them vertically multiple times while most of them align to form the logo, consisting of three rigid lines with rounded ends forming the interconnected letters "TP" on top of the company name in Arabic and English. The logo, entirely in a gold texture, is simplified through a wiping effect that merges the solid copy with the dotted one. After the lower portion of the "P" in the logo shines a few times, the sequence freezes, remaining still until it fades to black.

Technique: CGI.

Audio: Beginning with a drum hit, a dramatic, orchestral woodwind fanfare ending with a rising percussions-driven stinger is performed.

Availability: The logo is seen on Antar Ibn Ibn Ibn Ibn Shaddad and Welad Rizk 2: A'wdat Osoud Al-Ard.

2nd Logo (August 17, 2022-)

Visuals: The cursive, signature text "tmp." is shown alongside "الطاهر ميديا برودكشن يوسف الطاهر" in a stacked format and white color.

Variant: There is an early, alternate version where the logo is reflective on its right and the text is worded differently, covering "Al Taher Media Production" in both Arabic and English.

Technique: A still, digital graphic.

Audio: None.

Availability: The logo is seen on El Daawa Ammah and Ibn El Hajj Ahmad.

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